Abstract:Integrated bet365 sign up offer not only reflects cross-artistic nature，Also reflects cross-media properties，More interactive。Integrated bet365 sign up offer was born in response to the great changes in media technology，its discourse form、Aesthetic value、The communication mechanism is different from traditional literary criticism，Reflecting distinct media thinking，Exhibiting media integration。Constructing integrated bet365 sign up offer requires studying the creation of integrated media literature and art、Abandon the practice of mechanically applying Western theories，Based on Chinese culture、Adapt to online media carriers’ emphasis on “online + offline” criticism，Continuously promote the practice of integrated bet365 sign up offer with Chinese characteristics。

　　Keywords:Integrated bet365 sign up offer Media thinking Mediationality Localized criticism

　　AuthorLing Yu，Professor, School of Liberal Arts, South China Normal University (Guangzhou 510006)。