Abstract:Douban is an important base for online literary mobile bet365，It is also a taste-accommodating system、An online literary mobile bet365 platform for expression system and communication system。Compared with other online literary mobile bet365 platforms or traditional literary mobile bet365 content directly uploaded through new media，Douban literary mobile bet365 seeks a balance between popular discourse and professional discourse。It has the freedom of network users、Emotional、Active Internet mobile bet365 features，Enable the public to express their impromptu feelings through short comments；There is also a long comment mechanism of up to 10,000 words，Let traditional literary mobile bet365 have a larger audience on Douban。The deep integration of traditional literary mobile bet365 and online literary mobile bet365，Of course it is necessary for the two critical groups to understand each other and respect the uniqueness of their respective criticisms，What is more important is to establish a system that can accommodate the public at the same time、Entertainment、Interactivity、Business and professionalism、Seriousness、The authoritative literary mobile bet365 platform，Let the two develop together in the process of continuous integration of new media。

　　Keywords:Internet literary mobile bet365 Douban public discourse professional discourse integration mechanism

　　AuthorLong Qilin，Professor, School of Humanities, Shanghai Jiao Tong University (Shanghai 200240)。