bet365 live casino games Nearly 20 years ago，Google Books Project scan more than 25 million works，Make a machine reading text and release it for free。The publisher thinks，Free digital distribution destroys the physical book market。The official website of the University of Cornell University reported on October 31，The school's Johnson Business School Strategy and Commercial Economics Associate Professor Imke Reimers and the Assistant Professor of Has Business School of the University of California, ABHISHISHEK NAGARAJ (Abhishek Nagaraj) research The impact of Google Book Project on physical books，Results indicate，Facts may be exactly the opposite，Digitalization may stimulate the needs of physical books。

2005，Google launched the Google Book Project that digitized books，and through optical character recognition technology to realize text search。Users can conduct digital search in printed works in the vast sea of ​​vast sea，Find works related to specific content。

Researchers analyzed the 37743 book scanned bet365 best casino games by 2005-2009，Compared with the sales situation of two years before digitization and digitalization。Research Discovery，Digital and non -digital two types of books have obvious differences in sales growth。From 2003/2004 to 2010/2011，About 40%of digital book sales have increased，instead of digital book sales increased by less than 20%。

Lemes said，The publisher always feels dissatisfied with the copyright products provided for free。But，Digital damage to sales is not obvious，Because it allows people to learn more about certain non -digital products。Learis and Nagaragi discovered，bet365 live casino games Digitalization can stimulate the demand by increasing exposure through online search，to increase the sales of physical books by 8%。Research Discovery，The sales of less popular books increased stronger，It will even affect the non -digital works of digital authors。

Lemes said，The research results are unexpected。They expect that digitalization can make books easier to be searched，Naturally, it can be mentioned more、Use，But，They have never expected this positive impact to expand to the sales of physical books。

Compared with the digital version，Book enthusiasts have a soft spot for physical books，It may bring a certain bet365 Play online games promotion effect on sales growth。Lemes said，When she talks to people about her research on books，People usually say: "I just like the feeling of booking in my hand。” (Practicing Zhi Leisure/Compilation)