In recent years，The Chinese system and practice have become "Xue Xue" in the international academic research，Overseas people who learn Chinese language and culture are also more and more，China's soft power has attracted the world's attention。The concept of soft power and its reconstruction in China, as well as the construction of Chinese cultural soft power，The reporter recently interviewed the Professor of Catholic University in France、Senior Researcher of the Institute of International Relations and Strategy in France, Barthélémy Courmont。

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The concept of "soft power" is by the US international political scholar、Joseph Nye, a professor at the Kennedy Government College of Harvard University, proposed in 1990。Book of "Bound to Lead: The Changing Nature of American Power"，Joseph Nai pointed out，The accelerated transformation of the international system generated during the bipolar pattern and promoted the emergence of a new form of power。He refers to this new form of power as soft power，but did not give an exact definition，Subsequent decades，Joseph Nai constantly modified and improved its soft power theory。

Kurmont said in an interview with this reporter，Joseph Nai is the simplest to soft power、The most appropriate definition should be "Because of its attractiveness，The ability to change others' wishes "，and hard power refers to "the ability to change other people'bet365 live casino games s behavior"。Joseph Nai divided the source of soft power into three categories，is culture、Value、Domestic politics and foreign policy。After proposing the theory of soft power，The U.S. government adopted Joseph Nai's point of view，Gradually implement soft power strategy。Kurmun said，For the United States，Value is the most important part of its soft power，Followed by popular culture。

The implementation of a soft power strategy is mainly to shape a more attractive country image，So，All countries continue to use various resources to improve their influence。Kurmont thinks，The definition of soft power should be based on what the country can do，What is the soft power itself。Although the soft power construction of some countries is more significant because of its rich cultural resources and the attractiveness of "natural"，But there are also some countries, although the resources are "limited"，But its soft power strategy is very effective and competitive，Such as South Korea and Qatar。The success of these countries seems to prove，Any country can improve the national image and influence through effective soft power strategies。

　Soft Powerful Ideological School

The 1990s，The concept of soft power began to attract attention in the Chinese intellectual industry。1989，At that time, Wu Chunqiu, a researcher at the Institute of International Technology and Economics of the Development Research Center of the State Council, put forward the concept of soft national power in the article "Comprehensive National Power Theory and its Enlightenment to my country's Development Strategy。1992，He Xiaodong and others translated bet365 Play online games Joseph Nai in the opening work of soft power theory into Chinese "Can the United States lead the World"，Published by China Military Translation Press。

Chinese academic circles have formed multiple ideological genres around the concept of soft power。Kurmon analyzed to，In these different ideological genres，"Cultural School"，Also known as "Shanghai School"，Quickly become a leading genre about the concept of soft power。"Cultural School" supporters think，Ancient history and traditional culture are the main elements of the soft power of Chinese culture。So，In order to enhance China's attraction on the world stage，"Culture School" advocates promoting Chinese culture at home and abroad。

In addition to the "Cultural School"，"Cultural Secondary School" is also an important theoretical genre，This genre follows the vision of "Shanghai School"，But emphasize the importance of cultural factors，Think that "soft power is culture"。In addition, there are "School Culturally Critical" and "Cultural Pluralism"，These genres advocate the soft power strategy of cultural centerism，Emphasize nationalist discourse。Other schools that believe that domestic politics and diplomatic strategies are the core of soft power，It is regarded as "politically school"。Kurmun said，These different academic genres Chinese government redefine Joseph Nai's concept of soft power for soft power。

　　The status of culture in the soft power varies from the country

With the in -depth research of the academic circles for the study of soft strength，The Chinese government has gradually paid attention to the construction of soft power，Emphasizing the use of Chinese excellent traditional culture to Bet365 app download enhance national culture soft power。The report of the 17th National Congress of the Communist Party of China is proposed，"To adhere to the direction of advanced socialist culture ... to improve the soft power of national culture"，The concept of soft power is written into the party's file for the first time。Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping gives a higher positioning of cultural soft power，"Improve the soft power of national culture，Relationship ‘Two Hundred Years’ Struggle Objectives and the realization of the Chinese dream of the great rejuvenation of the Chinese nation ”。When the 20th National Congress of the Communist Party of China sets the overall goal of China's development in 2035，Emphasize that "the national culture soft power is significantly enhanced";，Formation of new glory of socialist culture "，Emphasize "continuously improving national cultural soft power and influence of Chinese cultural influence"。

It is worth mentioning is，The concept of soft power is generally not used alone in China，but add the word "culture" before soft power，highlight the core position of culture in the soft power，and Joseph Nai only regards culture as one of the elements of soft power。Kurmont thinks，This is because Chinese civilization has huge cultural potential，Various cultural traditions、Text and calligraphy、Art、Cultural Heritage、History and other resources allows China to be unique in the forest of world civilization。while other countries are different，Culture is not the main feature of their soft power。

Kurmont said，China's soft power construction is mainly manifested in actively promoting the Bet365 app download construction of national image from public diplomacy and cultural levels，This has enhanced China's influence in the world, especially in developing countries，At the same time, the communication of excellent traditional culture at home and abroad has also enhanced the cohesion and national pride of the Chinese。So China's soft power strategy can be said to be both foreign policy，It is also a domestic political strategy。

　　Constantly improving the soft power of national culture

Kurmont recognizes the multiple goals of China's soft power strategy proposed by Li Mingjiang, an associate professor of the Nanyang Institute of Technology, Singapore Nanyang University of Technology: First，Correct the misunderstanding and misunderstanding of China，Especially the relevant content reported by foreign media; second，Enhance the international image of the Chinese government; third，Excessive impact of dissolving foreign culture; fourth，Refutation of China's threat theory; fifth，Maintain a peaceful and stable peripheral environment。

From the perspective of Kurmont，The opening of the Confucius Institute in the world is a good example for China to improve cultural soft power。Since the first Confucius Institute in Seoul, South Korea in 2004，As of July 2023，China has established 552 Confucius Institutes in 154 countries (regions)，Cumulative Chinese students learn Chinese、Understand Chinese culture and provide services，In promoting the development of international Chinese education、Help Chinese culture "going out"、It has played an important role in improving China's national image，An important platform that becomes the world to know China。

In addition to the construction of the Confucius Institute，Bet365 app download Hold the "Chinese Year" in different countries，Continuing the 2008 Beijing Olympic Games、important international activities such as the 2010 Shanghai World Expo is also an important measure for China to improve cultural soft power。Kurmont further pointed out，Joseph Nai recognizes that the economy should be part of hard power，and China will associate soft power with the economy。For example，Construction of the "Belt and Road" initiative not only enhances China's image in the construction of a joint country，It also brought economic benefits to the co -construction country。

2023 is the 10th anniversary of the joint construction of the “Belt and Road” initiative。As of October 2023，China has signed more than 200 "Belt and Road" cooperation documents with 152 countries and 32 international organizations。Communication around policy、Facilities Unicom、Freshly trade、Financial Fortune、"Five Tong" cooperation with the same heart of the people，The results of the "Belt and Road" are benefited from more than 150 countries，Building together and sharing、Cooperation and win -win、Commonly developing the concepts of common development deeply rooted in people's hearts，This initiative has become the most popular international public product and largest international cooperation platform in the world today。

Kurmont said，China's soft power strategy is generally successful，In order to further enhance national influence and public diplomacy，Soft power construction will still be an important strategy of China。As the Chinese government continuously optimizes its soft power strategy，The concept of the concept of "after softness" will become possible。