Online news readers pay more attention to simple text
July 19, 2024 15:09 Source: "China Social Sciences", July 19, 2024, Issue 2937, Issue 2937

  Bet365 lotto review According to the official website of Ohio State University, the United States,Associate Professor Hillary Shulman、Associate Professor David Markowitz of Michigan State University David Markowitz and Harvard Kennedy Government School of Public Policy Todd Rogers Research,Readers of Internet news are more likely to be more popular in title、More readability articles attracted。

In order to solve the response of readers to the title of different complexity,Schurman and others carried out experimental research with the help of the Washington Post and online news website upworthy,and evaluated the experimental results。In the experiment,The Washington Post writes bet365 Play online games two or more different versions of the title for the same report.,Obtaining more clicks of the title will become the official title。This research includes 7371 samples,Time span from March 2021 to December 2022,involved more than 19,000 title。results show,The highest click -through title "Simple Index" is the highest,Related titles and articles have three characteristics: use daily ordinary vocabulary、Avoid more formal and complex analytical writing、The number of letters and syllables of each word is used in short sentences。Schurman said,Research results show,No matter how complicated the story in the news text,In order to attract the attention of online readers,The title should be as concise as possible。Marcovitz thinks,The language is more concise and smooth to make readers concentrate,Help them better discover and understand news。

"Washington Post" is bet365 live casino games a well -known traditional newspaper,With a fixed reader group。When the media platform is changed to pure online publications,Does the same result appear? to this end,Researchers analyzed the online news website Upworthy's 10551 title and related data from January 2013 to April 2015,The title of the title of the title is also positively related to the reader's click volume。From the eyes of Schurman,This shows that the simple title is the common habit of online readers,instead of the characteristics of the reader of the Washington Post。

​​In another experiment,Researchers rewritten the title of some articles published by the Washington Post,Make it simpler or more complicated,Put it with the original title for the respondents to read,Interviewees need to point out that they are more likely to choose when reading news。results show,When the title is bet365 Play online games rewritten easier,The frequency of selected (69.4%) is higher than the original title (30.6%); when the title is rewritten more complicated,The frequency of selected (44.5%) is lower than the original title (55.5%)。other,After a few minutes of reading the title,Interviewees will see a phrase,And need to recall whether the phrase appears in the title they browsed。From the experimental data,Interviewees are more likely to accurately remember those phrases that appear in simple title。Schurman thinks,This shows that people's attention to simple text is higher than complex text。

But not everyone is like this,Different ways of reading the news of the news and the news of the news。When researchers replace the research objects into professional text workers (most of them are current or predecessor) and repeat the same experiment,They discovered,The simplicity Bet365 app download of the title does not affect the selection of the interviewee on the title、Follow or memory,The frequency of the respondents selects and remembers the frequency of complex title as high as the simple title。Researchers require these respondents to choose the title that they think they can attract more readers,The results are general。Based on this,Schurman proposed,Reporter may not be the best candidate to write news title,Because their thinking and reading methods are different from ordinary readers。

Schurman emphasized,The correct title is important for attracting readers to read and report。An earlier study also indicates,Too much use of professional terms when writing politics and academic articles will allow readers to retreat from three houses。Schurman and others think,These research results provide reference for professional text workers, bet365 Play online games especially journalists,。

(Practicing Zezhi Leisure/Compilation)

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