Current era，The commercialization of emerging technologies such as artificial intelligence has become an important engine for economic development。Artificial Intelligence、Big data、The rapid development of technologies such as the Internet of Things，Not only changed people’s lifestyle，Also reshaped the business operation model。Previously，Academia has proposed the concept of “bet365 sportsbook review economy”，It aims to analyze how companies attract and maintain consumers’ bet365 sportsbook review in an environment of information overload，Thus helping success。The commercialization process of emerging technologies is not only about the application of the technology itself，More about consumer behavior、In-depth understanding and insight into market trends and business models。Morten Hansen, a lecturer in the Department of Digital Humanities at King's College London, UK, recently published an article in the journal "Big Data" & Society) publishes research results。This research starts from the bet365 sportsbook review economy，Proposed the concept of “cognitive lock-ins”，Analysis of how large language models create computational dependencies between technology and users，Discussing the implications of this technology dependence，And reinterpret the business models of emerging technologies。

　　From bet365 sportsbook review to cognitive level

Paul Hendriks Vettehen, assistant professor at the Institute of Behavioral Sciences at Radboud University in the Netherlands said，Over the past few decades，The exponential development of information technology and the resulting explosive amount of information，Influenced all aspects of people’s daily life。Today，Many people spend more time on screens than sleeping。In the current social context，bet365 sportsbook review becomes a major scarce resource that is traded，The bet365 sportsbook review economy emerges。

A United Nations policy report shows，Facing the scarcity of bet365 sportsbook review，Emerging technologies are increasingly aimed at capturing individual bet365 sportsbook review，And make profits through the systematic collection and analysis of personal data，This has become a profitable business model。Digital platforms are starting to collect vast amounts of data about their users，To earn money by selling to external users (especially advertisers)。Business model to capture and monetize bet365 sportsbook review and data，Mostly constructed without the user’s knowledge。People often associate the bet365 sportsbook review economy with some technological expansion phenomena that are not easily constrained，For example，Emerging platforms and products powered by generative artificial intelligence。However，Hansen thinks，Although the Internet largely utilizes the business model of the bet365 sportsbook review economy for financing，But it cannot be assumed that the emerging generative artificial intelligence technology will be commercialized in the same way。

Hansen said，Big data is usually regarded as a mobilizable resource，The point is to grab people’s bet365 sportsbook review and redirect them to ads on the platform。This concept led to the formation of a mechanism，Using bet365 sportsbook review in exchange for rewards embedded in the platform design，The platform then uses data analysis to provide personalized display。This process is guided by behavioral science，And practiced by large technology companies。However，Only look at emerging generative AI products and services from this perspective，Potentially overlooking important changes taking place in the monetization of the human-machine relationship and the competitive dynamics of the industry。Users will put forward new demands in the continuously changing technology and business environment，Need to update、Deeper understanding as response，Beyond the scope of bet365 sportsbook review，Turn your bet365 sportsbook review to the cognitive level。

Under the above business model，Consumers can only accept the implementation of functional capacities of big data and machine learning，To take advantage of these abilities。As a kind of cognition，Although it cannot be owned by the user，But it can be unlocked and recalled through continued consumption。The value of this perception does not come from the ability to mobilize consumers’ bet365 sportsbook review，But from the necessary role played in the cognitive process of copying。Therefore，Technologies such as generative artificial intelligence continue to put forward demands on human cognition and "who we are" and "what we can do"。It is through this kind of "cognitive lock-in" that large technology companies，Beyond the behavioral basis of the bet365 sportsbook review economy。

　　“bet365 sportsbook review lock-in” transcends behaviorist psychology

From a conceptual point of view，bet365 sportsbook review refers to the concentrated perception of some particularity。In other words，People can notice things of interest，Not paying bet365 sportsbook review to things that don’t pay bet365 sportsbook review。In Hansen’s opinion，"Where bet365 sportsbook review is" describes the general orientation of an individual's senses towards something，without specifying the nature of the relationship between the individual and the thing on which his or her bet365 sportsbook review is focused。Because crawl clicks can be used、Likes and other behavioral indicator data are used to help explain，bet365 sportsbook review is a very useful concept in the digital economy。Researchers in this field base their approach on behaviorist psychology，Analyze how environmental factors shape human behavior。From this perspective，Visiting a website can be understood as a process conditioned by a specific reward mechanism，This also inspires technicians to design attractive algorithms，And these algorithms often "bypass cognition"。However，The particularity of how people think and what they think belongs to the cognitive domain，The psychological mechanisms and processes activated by people when understanding the world are difficult to “capture”。

Digital economists have been working hard to study the business environment through behaviorist psychology，Less bet365 sportsbook review is paid to other perspectives that support human nature。For example，Users can mobilize their own metacognition to infer the platform owner’s intentions to attract bet365 sportsbook review，Resist through corresponding behavioral adjustments。Witthen said，Actually，Users will also resist content and technology that attempts to attract their bet365 sportsbook review。In the process of constant competition for bet365 sportsbook review，Users are disgusted with the attempts of some content providers and advertisers to encroach on personal free time，And take specific measures，Includes installation of ad blocker、Reject personalized recommendations and ads、Go on a week-long “digital detox” and more。People may also avoid news because of perceived information overload or other negative reasons，Reduce time wasted on irrelevant or misleading media content。

In Hansen’s opinion，Artificial intelligence is more like a bet365 sportsbook review method to some extent，It captures and assigns bet365 sportsbook review and perceptual tasks to machines，Machines perform these tasks in different ways，This has a potentially revolutionary impact on production methods。Just as electricity is essential in industrial production，Business entities are also trying to position artificial intelligence as an indispensable tool for generating ideas。Therefore，Hansen suggestion，We must fully consider anti-competitive behaviors that affect technological development。This will continue sociologists、The academic tradition of anthropologists，Revealing how people’s cognition transcends internal mental calculations，Enter the interaction process with goods and technology。This bet365 sportsbook review process can be reconfigured，Making users more dependent on the technology they use over time。And the concept of “bet365 sportsbook review lock”，Change the focus from "AI can perform calculations without humans" to "Why and how people cannot do without AI"。

At present，“Cognitive lock-in” can be understood as an anti-competitive behavior by large technology companies，The purpose is to make it more difficult for consumers to lose to competing companies。From the perspective of bet365 sportsbook review economy，This means preventing competition between platforms by ensuring users focus on their own ads rather than those of competitors。And “cognitive lock-in” involves developing a closed ecosystem of complementary products、Provide personalized services and implement addictive functional design。Research on “cognitive lock-in” shows，Repeated interactions with the platform can reduce users’ cognitive load，Thus improving the convenience and efficiency of using the platform。In other words，People use one platform all the time，Not because it’s better than the alternatives，But because I am familiar with it。

　　Beware of over-reliance on bet365 sportsbook review

“Cognitive lock-in” points to a shift from relative convenience to substantial self-related dependence。Hansen explained，The goal of these emerging technology and business combinations is not to lock in users’ bet365 sportsbook review (i.e. what they pay bet365 sportsbook review to and how they pay bet365 sportsbook review)，Rather lock in their cognition (i.e. what they can think and how they think)。“Cognitive lock-in” is mainly achieved through “black-boxing” and other methods。Black boxing is the hiding of information or operating processes，Like looking through a one-way mirror，The platform can observe user behavior in great detail，Users can neither see the inner workings of the platform itself，Also unable to see the artificial intelligence trained on its data。The black box should be seen as a condition that reinforces the asymmetric relationship between humans and machines，This means the more the algorithm knows about the user and the various texts it reads，The more it can automatically execute calculation patterns and processes according to user needs。

There are many warnings in history about the adverse effects of technology on human cognition，Believe that the Internet can hinder people’s thinking ability。Hansen said，Compared to search engines，Large language models can meet user needs more effectively，The "bet365 sportsbook review lock" it produces easily makes people give up the opportunity to learn and master some skills independently。When commercial AI is developed in a way that predisposes users to enhanced bet365 sportsbook review dependence，The problem will worsen。At this time，People should stop and think。Because of the rise of a business model，The key advantage of technology companies is not that they can control the contact between users and advertisers，It is about allowing users to continue to be affected by "bet365 sportsbook review lock-in"，It may be difficult for users to control their reliance on these artificial intelligence technologies。This dependence will also exacerbate existing digital inequalities in society，If not restricted，May harm users’ personal and economic relationships when using the Internet，Even endangering humanity itself。

Wittehen also discussed the hidden worries brought about by the popularization of emerging technologies from a bet365 sportsbook review level。For example，People are increasingly outsourcing bet365 sportsbook review tasks to technology products，If things continue like this，The mental ability to perform certain tasks (such as navigating to a destination) may gradually deteriorate。Another concern is，Use of algorithms in specific technologies to assist decision-making，Can lead to bias towards specific decision outcomes。This is a concern about human autonomy and the “economic value” of humans as they are increasingly overrun by algorithms。Although there are many situations where people may benefit from the efficiencies brought about by technology，But current social discussions and academic research show that，Humans increasingly rely on technology to perform bet365 sportsbook review tasks，Not without risk。