October 19，2024 Yangtze bet365 sports Culture Think Tank Forum and Yangtze bet365 sports Business Culture Academic Seminar were held in Yangzhou。More than a hundred experts and scholars discussed the commercial activities in the Yangtze bet365 sports Basin throughout the past and present，The inheritance of Yangtze bet365 sports business culture、In-depth exchanges on innovation and development，To empower the high-quality development of the Yangtze bet365 sports Economic Belt、Provide suggestions and suggestions to better support the practice of Chinese-style modernization。

　　Tracing the historical changes of Yangtze bet365 sports merchant culture

The origin of Yangtze bet365 sports merchant culture can be traced back to human activities in the Yangtze bet365 sports Basin in ancient times。Proposed by Chen Yaping, former vice president of Yangzhou University，The water system of the ancient Yangtze bet365 sports basin was developed，Provides convenient conditions for commodity transportation，Promoted the rise and development of commercial activities。With the development of agriculture and handicrafts，Commodity exchange has gradually become an important part of social life in the Yangtze bet365 sports Basin，Provides soil for the cultivation of Yangtze bet365 sports business culture。He Yun'ao, Director of the Institute of Cultural and Natural Heritage of Nanjing University said，The creative achievements of commercial civilization in the Yangtze bet365 sports Basin are reflected in the earliest systematic "business science"、The continuing existence of "business"、The world’s earliest banknote “Jiaozi”、China’s earliest giant businessman、The longest-lasting “business gang”、The largest number of commercial "clubs" and "clubs"。

Ming and Qing Dynasties，Yangtze bet365 sports business culture ushered in its heyday。Research findings by Li Linqi, former vice president of Anhui Normal University，The Yangtze bet365 sports Basin is the gathering place for Huizhou merchants，Salt in the Yangtze bet365 sports Basin during the Ming and Qing Dynasties、Grain、Wood、The trafficking of bulk commodities such as cloth mainly relies on Huizhou merchants。No Hui merchants，There would be no prosperity of trade in the Yangtze bet365 sports Basin during the Ming and Qing Dynasties。Professor Liang Renzhi of the School of History at Anhui Normal University said，Business ethics of Huizhou merchants、Business strategy and cultural inheritance have become an integral part of Changjiang business culture。

to modern times，Yangtze bet365 sports business culture has experienced profound transformation and changes，Exhibit strong vitality and adaptability。Proposed by Song Xiangqing, Vice Dean of the Institute of Government Management of Beijing Normal University，After the Opium War，The traditional commercial economy in the Yangtze bet365 sports Basin is impacted and challenged，But the Yangtze bet365 sports merchant culture did not die out，Instead, seek new life in adversity。A group of far-sighted businessmen began to introduce advanced Western technology and management experience，Promote the modernization process of industry and commerce in the Yangtze bet365 sports Basin。Today，The integrity and tolerance advocated by Changjiang business culture、Solidarity and mutual assistance、Values ​​such as serving the country through industry and winning the world through business、Morality、Business Specifications，In line with the core values ​​of socialism。

These spirits carry rich cultural connotations，Provides strong impetus for the development of the Yangtze bet365 sports Economic Belt。Liu Shilin, Dean of the Urban Science Research Institute of Shanghai Jiao Tong University, talked about，Cities in the Yangtze bet365 sports Basin have been open and inclusive since ancient times，This cultural trait allows cities along the bet365 sports to attract talents from all over the country，Promote economic prosperity and cultural exchanges。In modern society，This spirit of openness and inclusiveness enables areas along the Yangtze bet365 sports to actively participate in global economic cooperation and competition，Continuously improve one’s economic strength and competitiveness。Professor Lan Rixu, School of Economics, Central University of Finance and Economics said，The openness and inclusiveness of Yangtze bet365 sports culture encourage people along the bet365 sports to dare to innovate、Dare to explore，Continuously improve the technical content and added value of commodity production。The craftsman spirit and attitude of excellence in the Yangtze bet365 sports culture，It also encourages companies to pursue high quality in the production process、High standards，Thus increasing the commodity production capacity of the entire region。

　　Promote the innovative development of Yangtze bet365 sports business culture

Comprehensively promote the protection of Yangtze bet365 sports Shang cultural heritage、Inheritance and promotion，For inheriting the excellent traditional Chinese culture、It is of great significance to assist the high-quality development of the Yangtze bet365 sports Economic Belt。Protection of Yangtze bet365 sports merchant cultural heritage、Inheritance and promotion，Participating scholars proposed using institutions as the starting point to promote cultural heritage protection、Integrate cultural heritage protection into the overall economic and social development、Play the role of digital games in the external communication of Yangtze bet365 sports culture、Suggestions on applying small language models in the intelligent development of museum cultural tourism。

Qin Zongcai, deputy dean of the School of Journalism and Media of Yangzhou University, thinks，To enhance the soft power of the content layer，Strengthen the story expression of the spirit of Chinese civilization that marks the cultural essence and the value of the times；Enhance the expressiveness of the media layer，Building a modern communication system for the international communication of the spiritual symbols of Chinese civilization；Enhance the cognitive ability of the effect layer，Establish an evaluation and feedback mechanism for the international communication effect of Chinese civilization spiritual symbols；Enhance the driving force at the policy level，Accelerate policy guidance on the international dissemination of Chinese civilization spiritual symbols。Chen Xiaohuan, deputy director of Beijing Technology and bet365 sports University Digital Art Research Institute, starts from the perspective of cultural and tourism integration，Propose a strategy to inherit and promote cultural heritage by building IP of historical figures。

Secretary of the Party Leadership Group of Wuhan Academy of Social Sciences、Dean Fan Zhihong said，Led by Yangtze bet365 sports business civilization，Focus on basin characteristics、hub type、The origin and evolution of continuous business civilization，Join hands to excavate ancient commercial management service facilities、Ancient commercial gathering areas and other resources，Comply with the development rules of new business civilization in the information age，Planning China’s Yangtze bet365 sports commercial and cultural themed tour trails and museums，And strive to incorporate relevant project planning into the Yangtze bet365 sports National Cultural Park planning and construction system；Guided by academics，Promote the formation of a "government" in the Yangtze bet365 sports Basin、Market、Social "Triple Helix" Yangtze bet365 sports Business Culture Innovation Development Alliance and Knowledge Innovation Community。

Secretary of the Party Leadership Group of Jiangsu Federation of Social Science and Technology、Vice Chairman Zhang Xinke’s suggestion，To further look at the world，Expand the study of Yangtze bet365 sports culture to the study of world rivers，Learn from foreign experience，Spread the voice of China，Enhance the influence and competitiveness of Yangtze bet365 sports culture through exchanges and mutual learning。Wang Ruqin, President of the Chinese Business History Society emphasized，Integrate disciplinary strength into the implementation process of major national strategies，Summary and promote the Chinese people’s strategic thinking in strategic practice、Strategic Wisdom、Strategic Creation and Strategic Achievements，Reveal the inheritance and innovation rules of China’s excellent traditional culture in strategic practice，Create and take root in the land of China、Focus on great practices、Strategic culture reflecting the characteristics of the times。

The conference is organized by the Chinese Business History Society、Sponsored by Yangzhou University，Jiangsu Province’s key think tank “Yangtze bet365 sports Cultural Research Institute”、Special Committee on Salt Industry History of China Business History Society、China Economic Information Service Jiangsu Center、Co-organized by Xinhua Daily and Xinhua Media Think Tank。