Improve the quality of cultural communication and promote the construction of the Belt and Road
February 10, 2020 03:45 Source: "Chinese Social Sciences", February 10, 2020, No. 1863, author: Chen Xiuqiong

  The report of the 19th National Congress of the Communist Party of China pointed out,China insists on the basic national policy of opening to the outside world,Persist in opening the country to do construction,Actively promote the international cooperation of the “Belt and Road”,Efforts to realize policy communication、Facilities Unicom、Financial Link、Financial Link、People's Heart Like,Create a new platform for international cooperation,Add new motivation for common development。Today's World,It is impossible for a country to be closed for cultural construction。Only respect the diversity of world civilization,Acting with civilized exchanges beyond civilization barriers、Civilized mutual learning beyond civilization conflict、Civilization coexistence beyond the superiority of civilization,Cultural development can conform to the trend of the times,constant progress。So,We should actively promote Chinese culture to go global,Wide exchanges with the culture of other countries and nations。Chinese culture is understood and recognized by more people in the world,can further show its own charm,Reflection of your inherent value,to better enhance my country's cultural soft power。During the construction of the “Belt and Road”,We should strengthen the spread of Chinese culture,Deepen the understanding and understanding of other countries in the world,Strengthen cultural exchange activities between China and other countries,Enhance mutual emotion,Promoting the communication of the people,Make the “Belt and Road” initiative more bet365 live casino games attractive、Influence and appeal,Make new contributions to the construction of a community of human destiny。

  Chinese culture has a long history,It is the valuable wealth that the Chinese nation has accumulated after long -term practice and continuous creation,Reflected the distinctive national characteristics,has deep heritage and unique charm。It includes both food culture、Culture in material such as clothing culture,also includes etiquette、Folklore and other social culture,rich thoughts and spiritual value。The effect of the spread of Chinese culture is not only with the content of spread、Portal and emotional related to the communicator,And the cognition of the recipient and the environment of the environment。In the process of spreading Chinese culture to the outside world,We want to pay attention,Can't just be satisfied with content and form of introduction。

  In recent years,The number of students from China along the "Belt and Road" countries is increasing,International students who come to China and overseas Chinese have become important objects for Chinese culture。Understand the acceptance of these people's acceptance of Chinese culture,It can make us better improve the quality of cultural communication。2017,I conduct a questionnaire survey on 681 Chinese descent overseas,As a result, I found that I only think that I know 59.5%,There are still many Chinese people who don’t understand Chinese culture,Chinese Chinese who have been to Chinese people have a higher awareness of Chinese culture。In their understanding and understanding of Chinese culture,The top three are Chinese food culture、clothing culture and famous monuments,Chinese philosophy and contemporary culture that are profoundly ranked behind。other,There are some foreign students who have stereotypes on Bet365 lotto review Chinese culture。This is mainly because they lack a deep experience in Chinese culture,What I see abroad is often not objective,or because the Chinese cultural products we provide cannot meet their actual needs。Especially some foreign students who are eager to learn Chinese culture,often etiquette and paper -cutting from drinking tea、Facebook and other folk arts start to learn about Chinese culture,But if they do not really understand Chinese tea culture、Paper -cutting culture and the profound culverts behind Peking Opera culture,Simple cognition that only stays at the material level,It is impossible to really understand the essence of Chinese culture。and the communicator in the process of spreading Chinese culture outside,Often because of considering that the Chinese level of foreign students is not high,Compared with factors such as communication,Too much emphasis on a simple form of teaching and ignoring deep cultural interpretation。This cultural communication method obviously cannot achieve the effect of in -depth understanding,It also makes foreign learners only know that fur and cannot penetrate the internal texture of Chinese culture。In order to strengthen foreign cultural communication and communication,Letting international students from China and overseas Chinese better understand Chinese culture,Lay a good cultural foundation for promoting the construction of the "Belt and Road",We should make efforts in the following aspects。

  First,Pay attention to the spread of Chinese cultural connotation and value。During the spread of Chinese culture,We must pay attention to digging the essence of ideological essence contained in Chinese culture,At the same time, actively spread contemporary value concepts such as the core values ​​of socialism。In the Internet era,Cultural exchanges because of the bet365 live casino games rapid spread of the Internet、Convenient、Wide coverage and other characteristics are more frequent,Among them, there will be no ideological confrontation。So,Make full use of new media platforms such as the Internet to strengthen the spread of advanced socialist culture,Moral high ground that is conducive to seizing international public opinion,Continuously enhance the right to speak and lead the right to cultural communication。In the process of developing economic and trade cooperation with countries along the “Belt and Road”,Cultural communication must keep up,Improve cultural exchanges in economic and trade development。Cultural exchanges can promote economic and trade exchanges,The two are inseparable。So,In the process of building the "Belt and Road",We can give the product a strong cultural connotation,Reflected the charm of Chinese culture,Deepen the cognition of Chinese culture along the "Belt and Road" countries。Another,The Chinese classroom of foreign students is also an important position for spreading Chinese culture。Teachers can put about Chinese national conditions in teaching、The spirit of the Chinese nation、The content of the advanced socialist culture is integrated into the course,Let students better understand the development and innovation of contemporary Chinese culture。We teach foreign students to learn Chinese not only teach them to listen、Say、Read、Chinese skills written,And to teach them to explore the source and connotation of language vocabulary,Further cultivate students' interest in exploring Chinese culture。We take the connotation of Chinese culture、Meaning and essence organically integrate into classroom teaching,Pass to foreign students in a subtle way,3892_3915,Lay the foundation for comprehensive and three -dimensional understanding of China。

  Second,Strengthen external communication and cooperation,Carefully design Chinese cultural products suitable for foreign needs。The spread of Chinese culture is the world -oriented,Therefore, you need to consider the different needs of the group。Because different countries have different social conditions, ideological and cultural factors,Therefore, their acceptance of Chinese culture is also different。Communication Chinese culture cannot be used in the thinking mode of unidirectional communication,To fully consider the recipient's cognitive experience and cultural habits,to facilitate cross -cultural communication and communication。We should be equal to each other、Communicate the principle of respect and sincerity,Strengthen the emotional bond、Establish a deep friendship,Know the other party's needs,To establish a more harmonious cooperative relationship,Improve the quality of development cooperation projects。So,Related cultural communication agencies shall according to the characteristics of different countries and regions,In -depth investigation of the demand status of overseas Chinese cultural products,Do a good job of overall design plan,Innovation and communication concept,Establish an effective cooperation mechanism,Promote the humanities cooperation project with countries along the “Belt and Road”。At the same time,Actively encourage the communication of civil institutions,Especially to give full play to the role of multinational enterprises,Create a well -known Chinese cultural brand,Enhance the attractiveness and communication of Chinese cultural products。

  third,Actively carry out the experience of the Chinese cultural project experience and cross -cultural group practice activities。Propaganda to the outside world must not only let foreigners see the Chinese culture described in the Bet365 lotto review media and books,And through various activities to immerse them in the cross -cultural environment for experience and experience,Enhance the emotion of Chinese culture,Experience of accumulating cognition。For example,The spirit,Service "Belt and Road" construction、Help "People's Hearts",Organize the volunteer service team of international students to help cultural communication。On the one hand,Encourage the "Belt and Road" countries to come back to China to return to China to return to the country to promote Chinese education。On the other hand,Let the international students who stay at school experience life at the grassroots level in China。In recent years,More than 20 volunteer service teams have carried out various cultural communication activities in 16 regions along the "Belt and Road" countries,Also established a Chinese education base、Chinese Excellent Traditional Culture Overseas Communication Base and "Chinese Star Fire" bookstore,Continuously improve the quality and effect of Chinese culture communication。

  fourth,Cultivate special translation talents for cross -cultural exchange services。Language barriers are one of the main obstacles of cultural communication,The way people who use different languages ​​to see the world will be different。There are dozens of official languages ​​along the "Belt and Road" countries,and currently young talents in my country,It also needs a lot of language translation talent services "Belt and Road" construction。Another,Cultural differences、Cultural context and religious belief will have to varying degrees of impact on cultural communication。So,In order to improve the quality and effect of Chinese culture's external communication,Eliminate cultural barriers,We need to cultivate an international vision、Understand bet365 best casino games international rules、Cross -language translation talents with good Chinese culture,Make them have a good ability to spread Chinese culture in language translation and exchange activities,to better help the people of countries along the “Belt and Road” countries in -depth understanding of Chinese culture。
  
  (This article is an empirical research on the needs of Chinese traditional culture cognitive needs for the Chinese traditional culture cognitive needs "(2019hgatq03) phase -based results)

  (Author Unit: Chinese College of Chinese University)

Editor in charge: Changchang
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