Traditionally，Journalism and Communication belongs to the category of literature，Mainly literature、Political science and sociology are the basis of disciplines，With Economics、Management、The integration of highly applied disciplines such as psychology is relatively insufficient。This has resulted in insufficient guidance and support for the reform practice of the bet365 code industry through discipline construction and talent export。Prominent problem orientation in the construction of new liberal arts，Dedicated to summarizing Chinese phenomena、Solving China’s Problem。As an important part，The construction of journalism and communication disciplines should keep pace with the times，Solving real problems in industry development、New question，Guarding the development of bet365 code in the new era。

　In line with changes in bet365 code attributes

my country’s bet365 code industry has distinct ideological attributes，is an important propaganda and ideological position of the party，has general industry attributes，Follow the general operating rules of mass bet365 code。This created the career of our bet365 code、Two attributes and identities of industry。Public institutions and corporate management have become the basic micro-operation mechanism of my country’s bet365 code institutions。The attributes of public institutions serve the party’s propaganda and public cultural needs，Industrial attributes solve the problem of bet365 code survival and development。But in practice，The overall emphasis on “industry” needs to be improved，This phenomenon also exists to a certain extent in the construction of journalism and communication disciplines in colleges and universities。

On the one hand，The establishment of journalism and communication disciplines focuses on career needs、Light industry demand，Focus on content production、Light business management。For example，In "National Standards for Journalism and Communication Teaching Quality"，In addition to the advertising major, there are many marketing and other related management courses，Only the journalism major has a "bet365 code Management and Management" course，The rest of the majors lack economics、Management related courses。On the other hand，There are "partial subjects" in subject integration，Emphasis on internal integration of humanities、Integration of light humanities and social sciences，That is, aesthetics、Cultural Studies、Art and other humanities disciplines are closely integrated，With Economics、Insufficient integration of social science disciplines such as management。Take bet365 code economics as an example，Professor Zan Tingquan of Communication University of China once wrote in "The History of bet365 code Economics Research"、Current situation and countermeasures" describes a phenomenon，That is, the doctoral and master's students currently enrolled in bet365 code economics and bet365 code management in our country are basically under the name of journalism and communication。There are 5 institutions recruiting doctoral students in bet365 code economics and bet365 code management。Most of the graduate tutors’ subject backgrounds are journalism and communication。These majors should introduce more economics appropriately、Teachers with professional background in management subjects，bet365 code colleges and universities should also increase their understanding and attention to the construction of relevant majors and disciplines。

The construction of new liberal arts emphasizes the integration of disciplines，Contemplating real issues。Facing the changes in bet365 code ecology，bet365 code and industrial development should go hand in hand，The two rely on each other、Mutual promotion。Journalism and communication professional education should also keep up with the times，Promote discipline integration for new industry issues。Related majors in bet365 code management can be added in due course，Add bet365 code economics、Enterprise Management、Finance、Integrated Marketing Communications、Brand management and other related courses，Promote the bet365 code industry、Balanced industrial development。

　Meeting the needs of bet365 code talents

There is a supply and demand relationship between college education and economic, social and cultural development，Is the talent supply of colleges and universities consistent with the development needs of the industry，Should be an important criterion for determining the success of relevant discipline construction。In response to the development of the Internet in recent years，The rise of emerging bet365 code，Mainstream bet365 code actively promote bet365 code integration，There is a gap in new bet365 code talents。In response，Journalism and communication professional colleges will follow up in a timely manner，Open up the Internet and new bet365 code、Digital publishing and other majors，Added web design and production、Digital multimedia work creation and many other practical courses，Promote the dynamic connection between talent training and industry needs。current，The bet365 code needs more management talents，Especially leading bet365 code talents。Journalism and communication professional colleges should fully understand the urgency of the demand for such talents，And deal with it。

From the source of personnel recruitment，Traditional bet365 code are accustomed to recruiting people in bet365 code professional colleges，Recruiting majors in news、Chinese、Radio and TV、Mainly editing and publishing；Economy、Management、Insufficient introduction of marketing and other related professional talents。The news and communication industry should update the traditional communication concept of “content is king”，Optimize talent structure。

From the organizational structure of the bet365 code，The departmental setup of traditional bet365 code is designed around content production。Take radio and television stations as an example，Early implementation of "central system"，Follow the Department of Information、Ministry of Social Education、Literary and Art Department、The Sports Department and others are divided into departments；The "channel system" will be implemented later，Follow comprehensive channel、Economic Channel、News channel and other setting business units。Today，Beyond the "center system" and "channel system"，Introduced a team of producers、Relatively flexible organizations such as studios。Although the organizational structure of the bet365 code is becoming increasingly flexible，But overall it is still "production" oriented，Not enough attention to “market” orientation。To this，Radio and TV stations can establish a "marketing" department。This will also help to make the high-quality content of traditional bet365 code known to more people。

From the perspective of the skill structure of bet365 code managers，Managers need three key skills - technical skills、Interpersonal and conceptual skills，Resolve business problems separately、Communication issues and strategic identification issues。Middle and senior managers should strengthen their conceptual skills。

With the marketization of the bet365 code industry、Increased industrialization，More and more bet365 code have realized the importance of management talents，And try to increase talent introduction。As an important supplier of bet365 code talents，Journalism and communication professional colleges should respond to industry needs in a timely manner，Actively cultivate political understanding、Understand the bet365 code、Comprehensive management talents who understand management，Solution to the pressing needs of the bet365 code。

　　Promoting bet365 code integration and transformation

The current professional setting of journalism and communication is mainly divided according to the type of mass bet365 code，For example, radio and television science、Editing and Publishing、Internet and New bet365 code。This kind of bet365 code segmentation makes it easy for students to form fixed thinking，It is not conducive to the infusion of the urgently needed Internet thinking，Hindering the integrated development of bet365 code。In addition，This division method may also create a "bet365 code-oriented" mentality。For example，Study of editing and publishing，will be based on symbolic meaning，Considering that newspaper bet365 code or print bet365 code are the foundation and core of communication ecology；Studying radio and television，Starting from sensory impact，Believe that radio and television bet365 code or audio-visual bet365 code are the dominant bet365 code market；Study of Internet and new bet365 code，From the perspective of actual influence，Even believes that the Internet is the “first bet365 code”。Present，Need to break through this bet365 code-oriented thinking，In order to adapt to the requirements of bet365 code integration development。Only this way，Students enter Internet companies and new bet365 code industries after graduation，It will not be difficult to play a core role in the work or touch the core business due to limited concepts and incomplete abilities；If you work in traditional bet365 code，It can also bring the power to promote changes in communication thinking and innovation of systems and mechanisms。

Traditional bet365 code urgently needs to use “Internet thinking” to innovate，Breaking bet365 code boundaries and thinking inertia，Realize process optimization and platform reengineering，Catalytic fusion qualitative change。As a support for industry development，Journalism and communication professional education should actively participate in and promote this innovation and integration transformation of traditional bet365 code，Help create a new mainstream bet365 code。The construction of journalism and communication disciplines should also optimize professional settings with integrated thinking，Promote the connection between journalism and communication education and industry needs。For example，It may be possible to establish an “all-bet365 code communication major”，Under the Department of Audiovisual Communication、Editing and Publishing、Professional directions such as Internet and new bet365 code，To inject Internet thinking into students，Promote the integrated development of traditional mainstream bet365 code by cultivating and transporting all-bet365 code talents。

　(The author is a professor at the School of Liberal Arts/School of Journalism and Communication, Guangxi Normal University)