Traditionally，News Communication is a literary door category，Mainly literary、Political Science and Sociology as a disciplinary basis，and Economics、Management、Psychology and other strong application -based disciplines are relatively insufficient。This leads to insufficient guidance and support for disciplinary construction and talent output on the reform of the media industry.。New liberal arts construction prominent problem orientation，Strive to summarize Chinese phenomena、Solving Chinese problems。As an important part of it，Construction of News Communication Disciplines should keep pace with the times，Solve the real problems in the development of the industry、New Questions，escort for the development of media in the new era。

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my country's media industry has distinctive ideology attributes，It is an important propaganda ideological position for the party，It also has general industry attributes，Follow the general operation rules of mass media。This has created the cause of my country's media、two attributes and identities of the industry。Institutions and enterprise management have become the basic micro operation mechanism of my country's media institutions。Public institutions attributes to serve the party's propaganda and public cultural needs，Industrial attributes solve the problem of media survival and development。But in practice，Generally, bet365 Play online games the attention of "industry" needs to be improved，This phenomenon also exists to a certain extent in the construction of college news and communication disciplines。

On the one hand，Discipline of News and Communication Discipline Establishs Weighing Demand、Light Industry Demand，heavy content production、Light operation management。such as，In the "National Standards for Teaching Quality of News Communication,"，In addition to advertising major, more marketing and other related management courses are set up，Only the journalism has set up a "media management and business" course，and the remaining majors lack economics、Management related courses。On the other hand，Disciplinary fusion exists "partial subject"，Internal integration of the human discipline、Light humanities and social science integration，that is with aesthetics、Culture、Humanities such as art and other humanities are closely combined，and Economics、Insufficient fusion of social sciences such as management。Take media economics as an example，Professor Ji Tingquan of China Media University once in "History of Media Economics、Status and Countermeasures "described a phenomenon，That is, the doctoral students and master students of media economy and media management currently recruited in my country are basically under the name of news communication。There are 5 colleges of doctoral students in the media economy and media management.。The subject background of the graduate mentor is mostly news communication。These majors should properly introduce more economics、Teachers in the professional background of the discipline class，Media colleges should bet365 best casino games also strengthen the understanding and attention of related majors and discipline construction。

New liberal arts construction emphasizes discipline integration，Observation Reality Questions。Facing media ecological changes，The development of the media and the development of the industry should be parallel，Relying on each other、Promote each other。News communication professional education should also keep up with the times，Promote the integration of disciplines for new industry issues。You can add media management related majors in a timely manner，Added media economics、Enterprise Management、Finance、Integrated marketing communication、Brand management and other related courses，Promote the media business、Balanced development of the industry。

　Meet the needs of media talents

There is a supply -demand relationship between education and economic, social and cultural development of colleges and universities，Is the talent transport and industry development needs in universities that meet，It should be an important criterion for determining the success of the relevant discipline。In recent years, in response to Internet development，Emerging Media Rise，Mainstream media actively promote media integration，There is a gap in new media talents。As a response，News Communication colleges and universities follow up in time，Open the network and new media、Digital publishing and other majors，Add web design and production、Digital multimedia works creation and many other practical courses，Promoting the dynamic docking of talent training and industry needs。Current，The media needs more business management talents，Especially media Bet365 app download leaders。News Communication colleges should fully understand the urgency of the needs of such talents，Copy to deal with。

From the source of the recruitment of personnel，Traditional media is accustomed to recruiting people in media colleges，Recruitment majors with news、Chinese、Radio and TV、Edit Publishing, etc. mainly; Economy、Management、Marketing and other related professional talents inadequate introduction。News Communication industry to update the transmission concept of traditional "content as king"，Optimize talent structure。

From the perspective of the media's organizational structure，The department setting of the traditional media is designed around content production。Take the radio and television station as an example，Implement "Central System" early，According to the news department、Social Education Department、Department of Literature and Art、Ministry of Sports and other departments divided; then implemented "channel system"，According to the comprehensive channel、Economic Channel、News Channel, etc. Set up business units。Now，In addition to the "central system" and "channel system"，Introduced by the producer team、Studio and other relatively flexible organizations。Although the media's organizational structure is becoming more flexible，But the overall "production" is still guided，Insufficient attention to the "market" orientation。For this，Radio and television stations can establish a "marketing" department。This also helps to make the content of the excellent quality of traditional media be known by more people。

From the skill structure of the media manager，Managers need three key skills bet365 live casino games -technical skills、Interpersonal skills and concept skills，Solving business problems respectively、Communication issues and strategic recognition issues。Middle and senior managers should strengthen concept skills。

With the marketization of the media industry、Increased industrialization，More and more media has realized the importance of business management talents，Try to increase talent introduction。An important supply side of media talents，News Communication colleges should respond to industry demand in a timely manner，Actively cultivate politics、Understand the media、Compound management talents who understand management，Solving the urgency of the media's eyebrows。

　　Help the media integrate transformation

The current professional setting of news communication is mainly divided according to the type of mass media，For example, radio and television、Edit Publication、Network and New Media。This medium division makes students easy to form solidified thinking，Not conducive to the injection of the current urgent Internet thinking，Obstocking the integration and development of the media。，This division method may also cause a "media -based" idea。such as，Learning Editorial Publishing，It will be based on symbolic meaning，I believe that the newspaper medium or graphic medium is the foundation and core of spreading the ecology; learning radio and television，Start from the impact of the senses，Think that the radio and television medium or audiovisual medium is the leader of the media market; the learning network and the new media，From the perspective of actual influence，I think the Internet is the "first media"。Now，Need to break through bet365 live casino games this media -based thinking，can we meet the requirements of media integration and development。Only this，Students enter the Internet company and new media industry after graduation，It will not be difficult to play a core role or touch the core business in the work due to the limitations of conceptual limitations and incomplete ability; if you engage in traditional media work，You can also bring the power of promoting the transformation of communication thinking and the innovation of institutional mechanisms。

Traditional media urgently need to use "Internet thinking" to innovate，Breaking the media boundary and thinking inertia，Realize process optimization and platform reconstruction，Catalytic fusion quality change。Support for the development of the industry，News communication professional education should actively participate in and promote this innovation and integration transformation of traditional media，Help to create new mainstream media。Construction of News and Communication Disciplines should also optimize professional settings with integration of thinking，Promote the docking of news communication education and industry needs。For example，Or can set up "All Media Communication Professional"，Set audiovisual communication、Edit Publication、The professional direction of the Internet and the new media，Inject students injecting Internet thinking，By cultivating and transporting all media talents to help the integration and development of traditional mainstream media。

　(The author is a professor at the School of Arts of Guangxi Normal University/Professor of the School of Journalism and Communication)