The improvement of village environment is a livelihood project and welfare project，It is also an inevitable requirement to realize rural revitalization and build a new socialist modern countryside。The Ministry of Agriculture and Rural Affairs will improve the rural living environment as a key task in implementing the rural revitalization strategy during my country’s “14th Five-Year Plan”，This requires government、Involvement of multiple communities and social forces，Promote the continuous improvement of the rural environment by building a long-term mechanism for bet365 score。Relative to urban environmental governance，Rural areas generally have scattered residences、Characteristics of villagers’ low willingness to pay for the environment，There are significant differences in the core issues faced by different villages in environmental management，It is difficult to form an effective market scale and a unified environmental governance model。Insufficient participation of social forces and low willingness of villagers to pay have brought greater financial pressure and governance pressure to local governments。Further stimulate community and villagers’ willingness to participate，Guide the third force to participate in bet365 score to form a multiple collaborative governance model，Is crucial to achieve continuous improvement of the village environment。

Since bet365 score has strong regional public goods attributes，The "free-rider" mentality of villagers restricts the level of community participation。At the same time，Rural areas are vast and farmers live in scattered areas，There are significant differences in the environmental problems faced by different regions and villages，It is difficult to form a unified environmental governance approach and economies of scale features，Social forces are generally not willing to participate in bet365 score，Environmental governance has always been highly dependent on the continued investment of governments at all levels。A governance method that relies heavily on government investment will, on the one hand, create supply efficiency and management problems，Environmental governance and improvement are difficult to sustain；On the other hand，Continuous investment in rural environmental improvement projects will also put greater pressure on local government finances。In view of this，By building a reasonable benefit-sharing mechanism and effective incentive policies，Promote the formation of government leadership、The collaborative governance model of social participation is conducive to improving governance efficiency and easing government financial pressure，Promote high-quality rural environment improvement project。In the process of bet365 score，An effective incentive mechanism can be established by improving the benefit sharing and rights and responsibility mechanisms，Guide and inspire inclusive businesses、Social organizations and rural sages as the main social forces participate in bet365 score。

First，Establish an effective benefit incentive mechanism。bet365 score has strong public welfare but weak operability。On the one hand，The environmental market develops slowly in rural areas，General urban management measures such as pollution taxes and emission rights trading are difficult to be effective in rural areas；On the other hand，The investment intensity in bet365 score is high and it is not easy to form economies of scale，The expected benefits of environmental governance are ambiguous，The limited profit margin of governance entities leads to insufficient willingness of market entities to participate。Therefore，Market failure is extremely easy to occur in the process of bet365 score。Faced with the low willingness of market entities to participate，The government should establish a reasonable and effective incentive mechanism，Building and improving a platform framework for communication and cooperation between multiple parties，Clear the boundaries of the main responsibilities of social forces，Follow the laws of the market and establish a market incentive mechanism with profit-driven as the core。First，Ensure that enterprises undertaking rural environmental management projects have a certain profit margin。Support through the establishment of special funds for bet365 score、Absorb and integrate various market resources，Encourage high-quality enterprises in the industry to participate in bet365 score，Mobilize the enthusiasm of market entities to participate；Secondly，Ensure that village and town enterprises and pollutant discharge companies bear corresponding environmental management costs。Packaging bet365 score and industrial implementation projects，Strengthen the environmental responsibility and environmental awareness of village and town enterprises；Finally，Establish a long-term supervision and inspection mechanism for environmental governance effects。Supervise the effectiveness of market entities’ participation in bet365 score，Establish an economic incentive mechanism with both compensation and punishment based on actual governance results。In addition，Start the exit mechanism for backward production capacity，Prevent rural areas from becoming a "safe haven" for polluting enterprises。In order to further stimulate market vitality and better exert the government's macro-control role，The exit mechanism for backward production capacity that poses a major obstacle to bet365 score。

Second，Precise purchasing resolves inefficient supply。Environmental protection social organizations rely on their value neutrality、Non-profit and professional technical advantages，Can serve as an important participant in bet365 score。Social organizations participating in bet365 score must also consider the sustainability of the project。Mobilize the enthusiasm of social organizations to participate in bet365 score，Local governments need to make accurate purchases of governance projects，Ensure the sustainable operation of environmental management projects。First，Provide policy guarantees for social organizations to participate in governance from the environmental governance policy system。Implement tax incentives for social organizations，Incorporate social organizations into bidders and undertakers of environmental governance projects，In order to form a positive interaction in the joint governance process between the government and environmental protection organizations。Secondly，Use government investment to ensure the sustainability of social organizations’ participation in environmental governance。Cost accounting for environmental management projects provided by social organizations，Ensure that social organizations can maintain the continuous operation of governance projects。Again，Implement precise purchasing for environmental management projects，Improve supply quality。Village environmental governance needs to strengthen the technical and governance capabilities of environmental governance subjects，Implement competitive bidding based on the professional skills advantages of enterprises and social organizations，Improve the service quality and actual performance of environmental governance。Finally，Implement classified management of environmental governance projects。Short-term centralized environmental management projects are mainly participated by environmental management companies，To encourage environmental organizations to take the initiative to undertake long-term governance projects，The rights and responsibilities of governments and social organizations in environmental governance need to be clarified。

Third，Autonomous governance to improve environmental awareness。bet365 score requires both top-down policy support and guidance，It also requires bottom-up active participation and environmental awareness building。Community residents and villagers as participants in environmental governance and enjoyrs of governance results，Is an important stakeholder in bet365 score，Community participation and support from rural sages are also important guarantees for the fundamental improvement of the village environment。On the one hand，Strengthening the community’s motivation in the environmental governance process、Responsibility and governance level，Using community action to overcome collective action difficulties in environmental governance；On the other hand，Leverage the advantages of rural social capital，Actively utilize the power of rural talents to assist rural environmental management projects，Provide financial and technical support for rural environmental management。First，Combining financial incentives and spiritual incentives，Strengthening the ability and level of community environmental governance。Clearly clarify the leading role of village cadres and community party committees in village environment management，Establish the specific functions and work requirements of communities in environmental governance，Implement financial support and post-evaluation work for community work。Secondly，Local governments and communities must take initiative，Actively contact the rural elite to participate in bet365 score。Establish local government、Normalized mechanism for communication and contact between the two village committees and township wise people，Use nostalgia, friendship and homeland feelings to strengthen the feelings of the hometown sages，Guide rural sages to provide economic support for rural environmental management、Technical Support，Contribute to the construction of beautiful countryside。Finally，Establish an honor incentive mechanism for rural sages。Led by the community，Local governments can proactively contact rural sages to participate in village environment management，Give certain honors and recognition to the local sages who participated in the construction of their hometown，If a certificate of honor is issued、Awarded honorary title，To stimulate the enthusiasm and initiative of rural sages to participate in the construction of their hometown。

　(Author’s unit: Jinshanbao bet365 score Modernization Development Research Institute of Nanjing bet365 score University)