According to the 51st "Statistical Report on China's Internet Development Status" released by China Internet Network Information Center，As of December 2022，The number of short video users in my country is 10.1.2 billion，Increase of 77.7 million from December 2021，94% of total netizens.8%。The "2023 Short Video Industry Research Report" released by Mob Research Institute shows，The average daily short video usage time per person is nearly 3 hours，And showing a continuous growth trend for 5 years。Among them，"Post-00s" are serious fans of bet365 offer，48 of them.8% prefer bet365 offer no longer than 1 minute；In comparison，"Post-70s" are more accepting of bet365 offer within 5 minutes。Why are people becoming more and more obsessed with short video entertainment？

The advantages of bet365 offer are as follows: First, the short video platform provides everyone with the opportunity to create content，Lowering the threshold for video shooting and production，Thus allowing the content of bet365 offer to flourish、A steady stream of competing burst states。The second is compared to medium and long videos，bet365 offer can provide more concise and summarized content，Enables users to quickly find exciting points and key information。Third, bet365 offer meet the entertainment needs in a time-fragmented situation，As long as there is a moment of rest，People can watch videos anytime and anywhere。Fourthly, users have more control over the content of bet365 offer，If you don’t like it, delete it，Just stay if you like it，Selecting and playing video content is easier。The fifth is that the short video platform relies on big data and algorithms to more accurately outline the portrait of each user，And push video content in a targeted manner，Thus immersing them in it。

Although the main feature of bet365 offer is that they are short in time，But when viewers watch bet365 offer，I spent a long time unconsciously。Why obviously to save time、bet365 offer that feature quick access to essential information consume a lot of viewers’ time？This is because，Browsing bet365 offer can easily trigger short-term dopamine secretion，And the pleasure it induces attracts viewers to always want to see if there is more exciting and better content later，So the time spent unknowingly became longer。In the end，Viewers reflect on what they gained in the past few hours，Can’t recall it again，There is a lot of short-term stimulation but it is difficult to form a deep impression。At this time，Viewers may regret staying up late and harming themselves，Regret the time wasted and lack of fighting spirit，It will even add more emptiness，But when time fragments again，Unconsciously watching bet365 offer again。

The reason why I am so obsessed with bet365 offer，It’s because viewers want to get information and excitement quickly，Not willing to spend time waiting slowly、In the process of patiently savoring and exploring the truth。In the ocean of information in bet365 offer，The viewer slowly loses himself，The whole person becomes more impetuous，More impatient，It is more difficult to sit on the bench for one thing。Anyway，Many viewers have become accustomed to immediate and frequent stimulation，It is difficult to maintain concentration for a long time，Even while working, I often check the messages on my phone from time to time，Watch the short video，Looking for a little short-term happiness。Today，Patience has become the most beautiful thing that people’s impetuous hearts lack。

Simmel revealed in "Metropolis and Spiritual Life" that people become sophisticated when faced with the stimulation of rich information and scenes in metropolis、Apathy or even world-weariness，But the stimulation of things in the city is far less rich and frequent than the stimulation of “things” on mobile phones。Viewers in these brief moments、strong、stimulated by fast information and pictures，Is it possible to become worldly as Simmel said、Indifferent or even world-weary？To a certain extent，The answer is yes。But Simmel is talking about interpersonal relationships，Instead of the increasingly important human-machine relationship。Viewers are immersed in a sea of ​​bet365 offer-lived excitement，More and more inclined to deal with mobile phones，Tend to use mobile phones to pursue arbitrary desires and satisfaction，The beauty of "slow life" is lost in the dream of controlling the world。

How to slow down our lives？Changes in the entire social structure make this idea increasingly difficult。With the advancement of network and information technology，The connections between people are becoming more and more extensive and frequent，The boundary between work and life is becoming increasingly unclear。Bearer information、The mobile Internet media for entertainment allows people to enjoy the convenience brought by technology anytime and anywhere，But at the same bet365 offer, they also suffer a life eroded by capital and technology every moment。To a certain extent，The entertainment that people are intoxicated with is the entertainment that is induced and manipulated by the platform。People unconsciously contribute traffic and data when using various apps，And let the digital platform know what you think and want，There is nowhere to hide physically and mentally。In reverse，If people slow down，The activity of the App has dropped，The cycle of data and commodity transactions has been extended，Advertiser、Supplier、The income of service providers and content creators will also decrease，Technology under capital control does not want people to slow down。

If the viewer cannot resist this structural suppression，You can only be attached to capital and technology，Are you blindly indulging in the illusion of short-term pleasure？Zizek believes that the original ideology is based on "non-knowledge"，And propose a new formula，That is, "They knew exactly what they were doing，But still do it calmly”。Faced with this position，Traditional criticism of the Enlightenment is powerless to change people’s “ignorance” state。Viewers are immersed in the entertainment of bet365 offer，Is it also a kind of "knowingly committing crimes"？The possible explanation is，Facing work pressure，Facing the difficulties of social mobility，Faced with “I want to curl up without moving”，The situation of "wanting to lie down"，A small number of viewers chose to accept，Choose to enjoy short-term happiness。

We need to reflect on what makes people’s desires difficult to satisfy？In the rapid changes in society、In the accelerating trend of society with rapid information flow，Success is also accelerating，For example, some internet celebrities “get rich overnight”。Some people after seeing these，My own desires are also unprecedentedly high，The concept of time becomes more urgent，Never lose at the starting line，To "one step slowly and one step slowly"，It is difficult to firmly find your own direction and work persistently。These people are increasingly willing to watch bet365 offer，More and more, I want quick harvest、Quick success，At this time，Just need to slow down。In a sense，We need to avoid ourselves from often feeling: This is not what we are good at，Not what I want；No long term and no wish，Why bother yourself。But we need to think seriously: What is my strength，What is my wish？In the end, stick to your true heart: This is what I wish you to do，This is what I wish；While talking and laughing about gains and losses，Only seek it。Life is a thing，It’s better to take your time；Success，It’s faster to take your time。

　 (The author is an associate professor bet365 offer Department of Sociology, School of Public Administration, Hohai University；Assistant of the Project Research Department of China Love Foundation)