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Communication is a social sciences that are equivalent to the theory and practice，Academic "going global" and the construction of external communication capabilities are inseparable from the development of related discipline theories。In recent years，The development of interdisciplinary development of communication is becoming more and more obvious，and provide new theoretical perspectives and methods for related practices。

　　Propaganda under the influence of globalization

American sociologists and writers James Lull (James Lull) is famous for researching communication technology and culture，In addition to academic career，He has been working in the media for many years。He focused on the decisive role of communication in human evolution in academic works。In "Media、Communication、Culture: a global way "(Media, Communication, Culture: a Global Approach) In the book，Rores to the media、Communication、The development of culture Bet365 lotto review under the influence of postmodernism and globalization has conducted a relatively comprehensive analysis。

This book has been released in two editions before and after，In the latter version，He discussed the hip -hop mixed -race child from New Zealand's Murder -Racbs，to Brazil、The huge differences in American races and culture，Global influence of McDonalds and Microsoft，Globalization、Symbol power、Popular culture、Media audience、hegemony、Social Rules、Media audience、The complex theoretical concepts such as cultural territory and super culture have been clearly and vivid interpretation，Challenge people's traditional understanding of these concepts。

Roll linked the latest trend of theory with global cultural integration，For global media、Communication and cultural research provides a new method。This book becomes a media research、Communication research、Basic reading books in the field of cultural research and cultural sociology，It also broaden the research path of relevant researchers in different subjects。

　Pay attention to the evaluation of interdisciplinary research

The contribution of cross -disciplinary research in enhancing the construction of communication capacity is self -evident。Communication bet365 best casino games is actually studying all human communication behaviors and processes、The laws of development and the learning of the relationship between people and society，It is a science that studys the social information system and its operational laws。Perspective of the Research on Communication，You need to gather various views and methods。Brief words，Communication is a discipline studying how humans use symbols for social information exchange。

In this background，Communication research brings together a variety of disciplines and perspectives，For example, information theory in natural science、Control theory、System Theory, etc.。So，People call it a cross discipline，It means at the crossroads of a variety of disciplines。The theory of various social disciplines often becomes part of the theory of communication。but，Communication also has its own theory，It cannot be replaced by other social sciences。

With the emergence of more and more publications，Interdisciplinary research has become a widely used method。But，People's understanding of the evaluation of the research results of interdisciplinary disciplines is still relatively limited。Disciplinary science should also pay attention to the general principles Bet365 app download and effectiveness of research in the development of interdisciplinary development。Julie Klein (Julie Klein), etc.。Research on cross -disciplinary research，Klein analyzed the parallel relationship between research performance and evaluation，The seven "general principles" of the assessment are proposed，also reflects the discipline、Measurement and other basic conceptual connotation changes。

He thinks，Interdisciplinary research must be calibrated by various standards，Carefully manage different disciplines in a balanced action that needs negotiation and compromise、Tension between professional and interdisciplinary methods。Whether interdisciplinary research can achieve a certain effect，"Prerequisites" is a major influencing factor。If the prerequisite condition is flexible，Allows multiple integration and collaboration channels，In this background，Create a new cognitive community, it seems to be more water -to -channel。These seven "general principles" provide a coherent framework for evaluating cross -disciplinary research: (1) the variability of the target; (2) the variability of standards and indicators; (3) resource utilization and integration; 4) The synergy of social factors and cognitive factors; (5) Management、Bet365 lotto review Leadership and Counseling; (6) Comprehensive、Transparent system and iteration; (7) Effectiveness and influence。

　Pay attention to the leading role of new research

In recent years，More and more interdisciplinary texts are more and more。For example, media anthropology in the digital age will cause media and communication、The interest of scholars in the field of anthropology and cultural research，and any interest in those who want to know about anthropology in a wider cultural debate。Faye Ginsburg of New York University commented，The field of interdisciplinary is a topic that media scholars and anthropologists need to care about，People and communities living in the digital age should understand the changes and meaning that the digital age brings to people。

In the book "Media Anthropology for The Digital Age"，Australian scholar Anna Pertierra said，Humanology spent a long time before discovering the meaning of the media in modern culture。She tells a story that has been closely related to cultural research how to become the center of global media and communication research。She described the rise of media anthropology research，Discovery of Digital Culture，and media scholars from all over the world to accept the methods of human beings。This book combines the latest achievements of long -term debate and digital cultural research bet365 Play online games in social cultural anthropology，Explain how anthropology can adapt to contemporary world media。The author records that it is not interested and subsequent in the field of anthropology and media research，in order to understand how this change happened and why happened。

other，Scholar said，Communication studies should be placed in a more extensive background，and actively develop a new research perspective，Basic theoretical research on communication research with overall interactive vision、Localization research and interdisciplinary research、Research on Emerging Projects, etc.。For example，In recent years，How to develop the theoretical and methods of anthropology to develop the underlying perspective、Digital Age humans' experience research on media，Both should get timely and positive intentional expansion，Continuously providing valuable methods and ways for the construction of communication and communication capabilities。

(Newspaper Boston, October 8th)