The Fifth Plenary Session of the 19th Central Committee of the Communist Party clearly stated that it is necessary to accelerate the construction of "the main body of the domestic cycle as the main body、New development pattern of mutual promotion of domestic and international dual cycles "，This decision is not only an inevitable requirement for strategic transformation in the new development stage，It is also an important manifestation of implementing the new development concept，It is an inevitable choice to deal with international challenges in the new development situation。The new development pattern is to expand domestic demand as a strategic base point，With domestic large cycle as an important foundation，This means that the domestic market has become the basic disk to promote domestic and international dual cycles。Now，Consumption has become a response to international challenges、Stable national economy、Key problems that meet the needs of the people's beautiful life，Cultural consumption role that coexist economic and social benefits will be more prominent。Historical opportunities facing cultural consumption in view of insight，Grasp the future direction of cultural consumption，Continue to promote high -quality cultural consumption，It should be the core proposition that needs attention to the construction of a new development pattern in the new era。

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　　Facing the new era background and international situation，General Secretary Xi Jinping has made an important strategic judgment that my country is in the "unscrupulous situation of a hundred years"，Cultural consumption also ushered in new historical opportunities and important challenges。

It one，Increased globalization and globalization game。The outbreak of the global new crown pneumonia has exacerbated the trend of adverse globalization，The global economic stop caused by the epidemic makes countries aware of the disadvantages of the division of the industrial chain，To maintain its own economic development，The division of labor bet365 live casino games and layout of the world industry in the future will inevitably face new adjustments，How to deal with the role change brought about by the trend of adverse globalization is a major problem that needs to be solved in the future economic development of my country。

Its two，Civilized conflict and cultural communication coexist。The unchanged change of a century is not only reflected in the economy、Political level，It is more reflected in the social and cultural level。Huntington thinks，Conflict is human nature，History has always penetrated the clues of conflict，The world is farewell to the era of "conflict of ideology"，It will definitely enter the next era of "conflict of civilization"。But，Conflicts of culture cannot be equivalent to the conflict of civilization，Globalization of Culture does not mean the sameization of culture。General Secretary Xi Jinping pointed out，As long as the tolerance spirit，There is no civilized conflict，can realize civilization harmony。

Three，The prevention and control of the epidemic enters the normal stage。Epidemic outbreak accelerated the change of the industry，New formats of cultural consumption are constantly emerging，presents digitalization、Virtualization、Experience、Cross -border、Focus and other important features，New consumption content、Consumption form and consumer scenario constitute a new ecosystem of cultural consumption under the prevention and control of the epidemic。

Four，Supply side and demand side acceleration change。2020 Central Economic Work Conference emphasized，"To twist the main line of structural reform of the supply side，Pay attention to the demand -side management "。Supply -side structural reform emphasizes starting from the supply side，Promote the optimization of economic structure with the method of reform，Element Implement the best configuration，To enhance the adaptability and flexibility of changes in the demand side; the demand -side reform focuses on starting from the needs，Taking the expansion of domestic demand as a strategic base point，Give full play to the advantages of my country's super -scale economy，Cultivate a perfect domestic demand system，Promote a large domestic cycle at the demand side，As a result, "Demand Traction Supply、Smaller dynamic bet365 Play online games balance of supply creation needs。

The future direction of cultural consumption

Cultural confidence and cultural consciousness even more manifestable。The new development pattern is a "within the main、Inner promotion、Internal and Outside Links "domestic and international dual -loop pattern，"Inner" is to use domestic demand as an important starting point，This fully reflects the important role of the domestic market，It not only shows my country's confidence in its own strong economic foundation，It is more culturally manifested as a cultural self -confidence and cultural consciousness。In the wave of cultural globalization，Cultural Consciousness and Cultural Confidence is the bottom line that my country must adhere to in the process of cultural exchanges and civilization，It is also a protective barrier to maintain its own cultural characteristics when facing the strong coming of Western culture，It is the value basis for the development of the cultural industry in the new era。In recent years，The market share of the old Chinese brand brand has continued to increase，The trend of the rise of "National Tide" is an important signal for increasing cultural self -confidence。

Cultural innovation and creation and transformation are increasingly enhanced。Cultural innovation and creativity is an important way to realize the transformation of cultural resources to the cultural industry，It is also building a new development pattern、The main engine of expanding the domestic cultural consumer market。The inheritance and innovation of the excellent traditional culture of China needs to realize creative conversion、Innovative development。my country's excellent traditional culture contains rich value concepts and national spirit，Although the context of the times has occurred，But these spirit and quality still play a positive role today，Building an important spiritual motivation for social development。Realize the re -communication of excellent traditional culture in the context of modern society and the re -implementation of cultural value，It is necessary to make creative transformation and innovative development of cultural resources through modern means，Realize the activation and inheritance of traditional culture，Give it a new era connotation。

The trend of high -quality supply and consumption leading trend is obvious。bet365 best casino games The trend of the development of the cultural industry in my country is increasingly prominent，High -quality cultural supply continues to expand，High -quality development of the cultural industry steadily advances。"Thirteenth Five -Year Plan" since my country ’s consumption contribution to economic growth average of more than 60%，The first driving force of the economic growth of the "carriage" of economic growth。The rapid development of the Internet has pushed consumerism to an unprecedented height，Consumption Culture is popular，Leading people’s consumption behavior。With the deepening of consumer leading trends，Supply and demand matching issues have become key issues that meet the needs of the people's good life。

Innovation driver and emerging format power is strong。The main driving force of my country's economic growth is shifting from investment to consumer pull and innovation driver。Innovation driver is the core motivation of the development of the cultural industry，Innovation with concept、Scientific and technological innovation and institutional innovation continue to promote the development of cultural industry innovation，Help emerging formats constantly emerge，Create a new growth pole of cultural consumption。Innovation is both needed for cultural forms，It is given by the essence of cultural nature，Building an innovative -driven cultural industry is my country's sustainable development、Promoting economic structure optimization、The inevitable requirements for enhancing international competitiveness。

　　Path selection to promote cultural consumption

First is to open up consumption blocking points，Unblocked Domestic Cycle。Passing the consumer blockage is the deserved meaning of unblocked domestic cycles，It is also an inevitable choice to break the dilemma of cultural consumption。Unblocked domestic large cycle requirements to open the blockage points and pain points of consumption，Comprehensive promotion of consumption。At present，The blocking points of cultural consumption in my country are mainly concentrated in the low consumption supply level、Consumption concept backward、Insufficient consumption environment、Four aspects of poor consumption channels。Open the cultural consumption block，Promoting cultural consumption cycle needs to be from the consumer bet365 best casino games subject、Consumer object、Starting three aspects of the consumer environment，Special dredging。As far as the consumer is concerned,，Guide and cultivate the cultural consumption concept and consumer habits of residents。From the perspective of consumer objects，The quality of the supply side should be improved，Add effective supply，Adhere to quality -oriented，With high -quality content production and cultural services as the core，Create a group of high -quality cultural supply，Double -effect unification of social and economic benefits。Start from the consumer environment，It should be accelerated to improve the cultural market system，Leading and guaranteeing the relevant policies，Constructing an institutional environment that is conducive to the long -term development of the cultural industry，With a high -quality market environment and consumption system，Promote the improvement of cultural consumption quality。

Second is to stimulate potential consumption，Open new space for cultural consumption。Stimulating potential consumption is an important measure to open up a new space for cultural consumption，It is also a powerful grabbing point that expands domestic demand to promote the large -scale domestic cycle，It is even more stimulating cultural consumption vitality、The inevitable requirement for the potential to release consumption。Current，my country's cultural consumer market mainly faces three major changes，First，Improvement of material levels promotes the upgrading of consumption of the whole people; 2，The change of the cultural consumption needs of the consumer group; the third，Information technology change consumption habits and consumption methods。Stimulating potential consumption needs to deeply grasp the main change of consumption trends，Starting from the supply side of cultural consumption，On the one hand, high -quality supply should be strengthened to meet people's existing cultural consumption needs，On the other hand, you should create a new supply，Stimulate people's potential cultural consumption needs，So as to build a full range、Diversity、High -quality cultural supply system，Form a virtuous cycle of supply creation demand。At the same time, in line with the needs of the bet365 live casino games development of the digital economy at the same time，Strengthen the application of information technology in the discovering cultural needs，Big data、Cloud computing、Artificial Intelligence、5G communication technology accurately depict user portrait，Realize the overall grasp and leadership of the cultural consumer market。

Third is to lead new consumption，New breakthroughs in cultural consumption。New consumption is an upgrade of consumer structure、The inevitable result of the deepening of the industrial revolution，It is also an optimization of industrial structure、Important motivation to improve the quality of consumption supply。New consumption content、New consumption of consumption methods and consumption scenarios can fully release the domestic demand potential of the consumer market，Realize the development of cultural industry innovation。New content of creating cultural consumption should accelerate the online transfer of offline cultural content，Expanded online digital cultural supply types，Promote the transformation and upgrade of traditional cultural consumption。Innovative cultural consumption forms apply new media forms and consumer channels，Promote the deep integration of cultural content and science and technology，Enriched cultural consumption experience mode。New scenes of creating cultural consumption should conform to their digitalization、Virtualization、Experience、Cross -border、Focus and other main trends，Promote the construction of multi -factor composite consumption scenarios，Improve virtualization consumer scene，Accelerate the integration of cultural tourism、Development of innovative cultural consumption scenarios such as night economy。

Fourth is to promote cross -border consumption，Greed up a new field of cultural consumption。Cross -border consumption is the result of the integration and development of the cultural industry and other industries，It is also an important achievement of technology empowerment to realize the upgrading and innovation of consumer formats，Not only the field of cultural consumption，It also innovated the form of cultural consumption，Cultivated the new growth pole of cultural consumption。The essence of cross -border consumption is to break the border of traditional Bet365 lotto review cultural consumption，Make cultural and creative elements integrated into other industrial integration，Upgrade traditional consumption into cultural consumption，The support behind it is the integration and development of the industry。Cross -border integration The ultimate realization of the element is the penetration of the element and the industrial chain、superposition of the value chain，To achieve the boundary of the industry。Promote cross -border consumption，can re -integrate cultural production through "culture+", "technology+", "information+" three paths、Cultural communication、Model of Cultural Consumption，Promote the integration and development of the cultural industry and other industries。

(This article is the major project of the National Social Science Foundation's major project "General Secretary Xi Jinping on Important Explanations of Cultural Construction" (18zd01) phased achievement)

(Author Unit: Southern University of Science and Technology; Institute of Culture and Industry, Shenzhen University)