■[UK] Mike Featherstone: "Consumer Culture and Postmodernism" File Photo

The development of Chinese aesthetics in the past 40 years can be roughly divided into three stages: the first stage is the stage of aesthetic autonomy in aesthetic research in the new era，The focus of aesthetic research in this period was the essence of beauty and bet365 premier league odds；The second stage is the cultural heteronomy stage of aesthetic research in the new century，Aesthetic research actively expanded its research fields during this period，Proactively respond to the desire of popular culture，Emphasis on the decentralization and regional characteristics of aesthetic research；The third stage or the development of Chinese aesthetics in the new era must break through the "pan-aesthetics" tendency，We should develop from aesthetic research and cultural research to cross-cultural research。

According to the most popular understanding，Aesthetics is a discipline whose theme is the study of the nature and significance of beauty。Aesthetics is a branch of philosophy，The main object of study is bet365 premier league odds，But it does not study specific expression issues in bet365 premier league odds，But study philosophical issues in bet365 premier league odds，So it is called "the philosophy of beautiful bet365 premier league odds"。The basic issue of aesthetics is the essence of beauty、The relationship between aesthetic consciousness and aesthetic objects, etc.。In this sense，The term "bet365 premier league odds aesthetics" is a bit semantically repetitive。But as far as the current status of Chinese aesthetics research is concerned，Because there are aesthetics with different names，Such as "ecological aesthetics", "environmental aesthetics", "life theory aesthetics", "life aesthetics", "life aesthetics", "leisure aesthetics", "body aesthetics", etc.，So it is necessary to put the word "bet365 premier league odds" before "aesthetics"。

　　Responding to the challenges and impact of cultural studies

The combination of aesthetics and culture forms cultural aesthetics，The main manifestation is based on the standpoint of their respective national cultures，Questioning the universal validity of Western aesthetics，Emphasize the particularity of culture，Oppose unified regulations on aesthetics，If you propose Eastern aesthetics、Chinese aesthetics、Japanese aesthetics、Indian aesthetics, etc.。

Pan-aesthetics is also a form of expression of cultural aesthetics。Pan-aestheticization (aestheticization) is also called "pan-aestheticism" and "pan-aestheticization"，The most typical one is "the aestheticization of daily life"。In consumer society，Existence to daily life、The tendency to arbitrarily label commercial activities as "aesthetics"。According to Featherstone's definition，The aestheticization of daily life has three meanings: the first refers to the Dadaism that emerged during World War I and the 1920s、A subculture of bet365 premier league odds such as avant-garde and surrealism。"Works in these genres、In works and life events，What they pursue is to dissolve the boundaries between bet365 premier league odds and daily life。”(Mike Featherstone: “Consumer Culture and Postmodernism”，Translated by Liu Jingming，Yilin Publishing House 2000 edition) The second refers to "the plan to transform life into a work of bet365 premier league odds"，This is what we usually call "beautifying life" and "life taste"。The third refers to "the rapid flow of symbols and images that fills the warp and weft of daily life in contemporary society"，“In this society，The difference between reality and image disappears，Everyday life is presented in an aesthetic way，That is, the world of simulation or postmodern culture appeared”。In the context of the aestheticization of daily life，Commodity becomes a symbol of life taste。

Cross-cultural bet365 premier league odds aesthetics research is the transcendence of cultural aesthetics，It is an expansion of the research field of aesthetics itself。It embodies a sign of comprehensive research that organically combines internal issues and external issues of aesthetics，Neither give up the old problems inherent in aesthetics，Not refusing to answer new questions raised by cultural studies。In this sense，From aesthetics to cultural aesthetics to cross-cultural aesthetics is the inherent requirement for the development of aesthetics discipline，This is a basic conclusion drawn from the perspective of aesthetic development。In other words，Cross-cultural bet365 premier league odds aesthetics reflects the inherent requirements of the development of Chinese bet365 premier league odds aesthetics，has important research value。In recent decades，Cultural studies with popular culture as its main research purpose have had a profound impact on aesthetic research，brought a huge impact。Current aesthetic research has been working hard to respond positively to this impact and challenge，In this way, we deeply intervene in the new cultural issues arising in contemporary aesthetic practice，Timely summary of new media bet365 premier league odds (such as micro-films, etc.) and cross-cultural bet365 premier league odds categories (cross-cultural calligraphy) arising in the context of globalization、Cross-cultural architecture、Cross-cultural painting、Cross-cultural drama, etc.)。In this context，Cross-cultural bet365 premier league odds aesthetics is a positive response to cultural research，Incorporate the new bet365 premier league odds that emerges with new media into the scope of your research，It is an expansion of the field of aesthetics research。

　　Realizing time and space dialogue in aesthetic research

The main content of cross-cultural bet365 premier league odds aesthetics research is the issue of "ancient and modern China and foreign countries"。“Ancient and Modern” is the time dimension of cross-cultural bet365 premier league odds aesthetics research，“Chinese and foreign” is the spatial dimension of cross-cultural bet365 premier league odds aesthetics research。Long time，The time dimension and space dimension of aesthetic research are superimposed，From this, "Zhongweigu" (that is, equating China with ancient times) appeared、The Chinese-Western dualism model of “West for the present” (equating the West with modernity)。The study of cross-cultural bet365 premier league odds aesthetics must first separate the superposition of the two dimensions of time and space，Restore the original meanings of “Chinese and foreign” and “ancient and modern”，Realize equal exchanges and dialogues between aesthetic research across China and foreign countries and across ancient and modern times。

The aesthetics of cross-cultural bet365 premier league odds includes two aspects: the first refers to the aesthetic research of cross-cultural bet365 premier league odds；The second is cross-cultural research on artistic aesthetics。Cross-cultural bet365 premier league odds，As a research object of cross-cultural bet365 premier league odds aesthetics，Refers to bet365 premier league odds that crosses different cultural boundaries，Including cross-cultural artistic creation、Cross-cultural bet365 premier league odds works、Cross-cultural bet365 premier league odds appreciation and criticism, etc.。Cross-cultural artistic creation，It is the definition of cross-cultural bet365 premier league odds from the perspective of the author，For example, the artistic creation of an author who is in a foreign cultural environment and is influenced by a foreign culture (diasporic creation of Chinese authors)，Or authors with different national and cultural backgrounds can jointly complete a work of bet365 premier league odds，These are all cross-cultural artistic creations。Cross-cultural bet365 premier league odds works refer to the absorption of factors from different cultures in the works，Or works of bet365 premier league odds created by drawing on the artistic techniques of foreign cultures，Or a re-creation of the bet365 premier league odds works of a foreign nation，For example, Xu Bing’s work “Square Calligraphy”、Zhang Yimou's "Bird's Nest Turandot" etc.。Cross-cultural bet365 premier league odds appreciation and criticism，It is the definition of cross-cultural bet365 premier league odds from the perspective of readers (appreciators and critics)，Appreciators and critics appreciate and criticize artistic works or artistic phenomena of foreign cultures，It is cross-cultural bet365 premier league odds appreciation and criticism。For cross-cultural artistic creation、Aesthetic research on cross-cultural bet365 premier league odds works and cross-cultural bet365 premier league odds appreciation and criticism obviously belongs to the meaning of cross-cultural bet365 premier league odds aesthetics。

At present, the academic circle is paying more attention to the cross-cultural research on bet365 premier league odds aesthetics，Mainly includes the following aspects: First, the ontological research on cross-cultural bet365 premier league odds aesthetics，Mainly explore the essence and characteristics of artistic beauty。Long time，Our discussions on artistic beauty are mainly influenced by Western theories。The discussion of cross-cultural bet365 premier league odds aesthetics needs to find the convergence point of cross-cultural dialogue from Chinese and foreign bet365 premier league odds theoretical resources，We cannot deny the basic fact that different cultures have different understandings of bet365 premier league odds，Can’t fall into relativism，Negative of the possibility of common understanding。Cross-cultural research on artistic aesthetics should abandon the unnecessary entanglement between Chinese and foreign bet365 premier league odds which is superior and inferior，Breaking through cultural centrism in impact research，Looking for common aesthetic laws across Chinese and foreign cultures。

The second is the research on the development theory of cross-cultural bet365 premier league odds aesthetics，Mainly explores the historical development of bet365 premier league odds under different cultural backgrounds at home and abroad。In the past, our research on the history of bet365 premier league odds development was limited to regions，The study of Chinese bet365 premier league odds history and foreign bet365 premier league odds history is often separated。The study of cross-cultural bet365 premier league odds aesthetics and bet365 premier league odds history，Need to use a world perspective，It should be discussed within the context of the history of world bet365 premier league odds development。Between ancient bet365 premier league odds and modern bet365 premier league odds，We should find a way to dialogue，The legitimacy of using modern discourse to interpret ancient Chinese aesthetic traditions should be recognized；Between East and West，We should also find a way to dialogue，Also recognizing the aesthetic value of the particularities of the East and the West。To the West、Modern devaluation of the East、Tradition，Or East、Tradition rejects the West、Modern，None of them conform to the concepts and principles of cross-cultural bet365 premier league odds aesthetics research。

Once again, it is the methodological study of cross-cultural bet365 premier league odds aesthetics。Research on bet365 premier league odds issues，Different from studying natural sciences and social sciences。bet365 premier league odds aesthetic research should have its own independent methodology，This methodology is hermeneutics。Previous aesthetic methods were either empirical methods，Either a rationalist approach，Either a combination of rationality and experience。Cross-cultural bet365 premier league odds aesthetics adopts the method of cross-cultural hermeneutics。This method breaks through rationalism、Empirical method，Another breakthrough in traditional hermeneutic methods。Cross-cultural hermeneutics methodology transforms the time dimension of traditional hermeneutics into a space dimension，Emphasis on the equal value of spatial juxtaposition of different arts in different cultural regions，Instead of chronological level value。

Finally, a typological study of cross-cultural bet365 premier league odds aesthetics，Mainly studies the characteristics of different bet365 premier league odds categories。Long time，We often summarize the essential issues of literature and bet365 premier league odds in terms of "aesthetic emotions"，Lack of research on the characteristics of different bet365 premier league odds categories。If the essence of literature and many different bet365 premier league odds categories is "aesthetic emotion"，Then，The typological study of cross-cultural bet365 premier league odds aesthetics is to answer the question of the characteristics of different disciplines。This requires careful identification of different bet365 premier league odds categories in different regions of the world，Find the common essence of the same bet365 premier league odds category in different cultural backgrounds，Analyze different cultural characteristics of the same bet365 premier league odds category。

Cross-cultural bet365 premier league odds aesthetics，Whether it is the aesthetic research of cross-cultural bet365 premier league odds，It is also a cross-cultural study of bet365 premier league odds aesthetics，All are new topics，It takes a lot of hard work and effort，It also requires the cooperation of many peers。Cross-cultural bet365 premier league odds aesthetics for its new discoveries and new thinking on aesthetic research，It will surely become a new development trend in contemporary Chinese aesthetics research。

　　(This article is a phased result of the National Social Science Fund’s major project “Research on Chinese New Media Literature and bet365 premier league odds” (18ZDA282)

(Author’s unit: Hangzhou Normal University bet365 premier league odds Education Research Institute)