Use search data to evaluate consumer demand
July 10, 2019 08:43 Source: "China Social Sciences" Journal of Social Sciences, July 10, 2019, Issue 1731, author: Reporter Hou Li

  Bet365 lotto review Harvard University Business School recently released a latest research results on data and market,It aims to use search data for large -scale consumer demand evaluation。

The research report is reported by Harvard University Business School、Stanford University Business School and Scholars of Toulouse bet365 live casino games Economics France Common。Report thinks,In many online markets,Misery due to product classification,Traditional product demand estimation method is often difficult to implement in the actual process。At the same time,The current data on consumer behavior is relatively rich,But to buy data specifically,It seems not precise enough and intuitive,It is difficult to establish a connection for both。In this latest report,Researchers have established a new demand model,You can use consumer's online search data for Bet365 app download large -scale demand evaluation,and solve the "best price" based on customer consumption model and product classification,Support the online market with strong data。

Scholars of the research team、Stephan Seiler, an associate professor of marketing at Stanford University Business School, believes,This model uses consumers "online search data" (that is, browsing data) instead of "purchased data",This makes the model's observation of consumer behavior and willingness to be flexible,and may predict the potential consumption model of consumers bet365 Play online games and the features of the alternative products,These data can help the online market better formulate product strategy。

But the researchers proposed at the same time,In the analysis process of consumer online market behavior,It may be difficult to observe consumer demand driving factors,For example, the current product ranking will affect the consumer search behavior,This needs to be further studied。

Editor in charge: Zhang Yueying
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