Personal expenditure data reflects personal characteristics
July 22, 2019 09:16 Source: "China Social Sciences" July 22, 2019, No. 1739, author: Reporter Wang Youran

Our newspaper Washington, July 21st (Reporter Wang Youran) A new study by British and American scholars finds,Personal expenditure can show people's personality characteristics to a certain extent。

Assistant Professor Sandra C. Matz、Assistant Professor Joe Gladstone, an assistant professor of consumer behavior research research assistant professor at the University of London, England,Cooperation with bet365 live casino games a financial management software company in the UK,I have obtained the authorization of more than 2,000 account owners,It is used to collect and use their credit cards and bank transaction data within the scope of this research。Researchers also invited them to complete a brief personalized survey,Questions involve materialist tendencies、Self -control force, etc.。Researchers divide more than 2 million expenditures of these account owners into several categories,Such as a supermarket、Furniture Store、Insurance money、Online shopping,Then use machine learning technology,Analyze whether bet365 best casino games the distribution of the expenditure items of each account owner can reflect a specific personality characteristics。

Analysis results show,Generally speaking,The overall correlation between the expenditure mode and the personality characteristics is not very obvious,But the prediction accuracy of certain specific characteristics is high。For example,People with strong sense of responsibility will deposit more money into savings accounts。People with strong materialist tendencies spend more money to buy jewelry,Donation to charity is less。and,The above -mentioned correlation has nothing to do with the age and income level bet365 best casino games of the account owner。At the same time,Researchers discovered,It is difficult for people living in extremely poor areas to predict,The reason may be that the poor environment restricts the opportunity to consume people based on psychological preferences。

Marz said,Most people now use electronic management and use money。This makes large -scale research expenditures possible,It also brought business opportunities to financial institutions,At the same time, it constitutes a potential ethical challenge。For example,Merchants and financial service companies may use expenditure data,Screening consumers bet365 best casino games with weak control,and try to squeeze interests from them。So,Must formulate relevant policies,Make sure that this new prediction technology is not abused to harm individuals and social interests。

Editor in charge: Cui Cen
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