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One of the main tasks of public diplomacy is to make clear policy interpretation and intent to convey to the international community。During the crisis，Establishing trust and confidence through public diplomacy is particularly critical。Recently，Wang Jian, director of the Public Diplomacy Research Center of the University of Southern California, posted on the official website of the center，Discuss the role of public diplomacy during global anti -epidemic。

　　Crisis response measures are related to national reputation

Wang Jian said，How to cope with the unfortunate incident accompanied by the crisis，Often more attractive attention than the crisis event itself，Improper government handling will increase the crisis。If a government lacks crisis leadership，National reputation and reputation are at stake，Even permanent damage。

bet365 best casino games Nicholas J. Cull professor of public diplomacy at the University of Southern California (Nicholas J. Cull) said in an interview with this reporter，Public diplomatic practice in the history of crisis tells us，Adopting error measures will seriously damage the national reputation。At the same time，He thinks，It is very difficult to break people's inherent impression of a country。For example，People generally think that the Germans are efficient、Swedes tolerance、Japanese diligent，and will choose information to strengthen these views。If a country violates these expectations，Reputation will be more likely to be damaged。Therefore，During the epidemic period，The national reputation is also related to the characteristics displayed by the response measures。He thinks，During the epidemic period, the collective behavior of the Chinese people and the solidarity spirit displayed on social media will enhance China's soft power，or consolidate China's international image。Korea、New Zealand and other countries also performed Bet365 app download outstandingly in this epidemic crisis，The national reputation is improved。Compared with this，The "conspiracy theory" and "accusation game" of individual national leaders or media have negative effects。In terms of epidemic crisis treatment，The reputation of the US federal government has not been defended，And some states have been praised by people，For example, the governor of New York and California decisively take measures when the epidemic occurs。New York Governor Andrew Cuomo (and after this epidemic, it is likely to be a new star in the United States in international affairs。

　　With the help of public diplomacy to promote communication and cooperation

From Wang Jian's view，This epidemic may further expose the country、Fracture between cultural groups，Excessive existing tensions。The New York Times column reporter David Brooks published a comment.，From the perspective of historical development，Earthquake、Different natural disasters such as typhoons，The epidemic often makes people split。Wang Jian said，Controlling bet365 live casino games an unprecedented international cooperation for a global epidemic，But there are still some countries that ignore global interests。He quoted the views of American thinker Reinhold Niebuhr's views on "moral personal" and "immoral society"，As an individual, we can sympathize and care for others，But as a human society and group, it is difficult to achieve "self -transcendence"，It is often impossible to really feel the same about the situation of other social groups。but but，Although there are limitations of human nature，Nebul still calls for strengthening international cooperation，Reduce "nationalism"。

Wang Jian thinks，Public diplomatic use of cultural projects and exchange activities connect the world，It is a mild path to enhance international understanding and cooperation，Build a bridge between national interests and international common interests。Public diplomacy allows people under the haze of the epidemic to see some hope of hope，For example, through "mask diplomacy"，Promoting friendly relations between China and Japan。

bet365 Play online games Wang Jianqiang，An important participant as a public diplomacy，The media has the responsibility to provide precise、Transparent、No prejudice information。In Karl's view，Now，Information communication is used as a weapon for use。We need to "de -armed forces" for "information armed"。For example，It can be corrected to the stereotypes of other countries in textbooks。other，Each of us can play a role，Think about your responsibility，Make sure the information we convey on the Internet is as accurate and reliable as possible。

Wang Jian said，After the epidemic crisis is over，countries around the world should re -discuss the mechanism that handles and handle similar large -scale global emergency incidents，Just like to discuss climate change。Expand various forms of public diplomacy at different social levels，Thoughts of people to communicate、Feeling and the cultivation of empathy and empathy。Calle proposed，Under the trend of globalization today，Need to cooperate with countries around the world to solve major crises。Public diplomacy bet365 best casino games is the path to achieve cooperation，But it is often considered a zero -sum game，To sacrifice others to promote your soft power。At present, we need to find a win -win move，Makes people happy to cooperate。The world he hopes that the world after the epidemic can regain the consciousness of people's dependence。At that time, various public diplomatic behaviors were still needed to help people listen to each other，Effective effort towards common ideals。