Colombia University Press recently published the new book "He": The Power of and: Responsible Business with Trade-Offs)。The book is R. Edward Freeman, a professor of business manager at the University of Virginia、Associate Professor of Business Bet365 app download Management Bidhan L. Parma and George Washington University's strategic management and public policy deputy professor Kiristen E. Martin together。

The concept of business only about money can no longer be standing，For success，Global companies are giving up the traditional distinction between money and other goals。But，People look forward to business，It is still affected by the outdated concept that shareholders' interests are higher than all。This book provides a new narrative bet365 live casino games about the nature of business，revealing such a fact: It is the focus of responsibility and ethics，Only the most influential thoughts with today and the company。

The book introduces an emerging business model，Its foundation is 5 key concepts: take the goals and profits as the priority item; create value for shareholders for the stakeholders;，Also embedded in the market; recognize all humanity of human beings，Also recognizes human economic attributes; integrate business and ethics into bet365 live casino games a more comprehensive model。For multiple companies、Industry、Case Studies in the State Digesting，The above values ​​support them through difficult times and achieve long -term prosperity。The book of the book through these real worlds，Traditional concepts of "unavoidable choice between the ethical acting and the success of the money"。

(Wang Youran/Compilation)