Comprehensive foreign media reports recently，American scholars have developed a new model to analyze personal donations，And provide suggestions for effective funding for non -profit organizations。

According to the official website of the US Marketing Association (AMA)，The "Journal of Marketing" published by the association has recently published the paper "Management Members, a dissertation of Sachin Gupta, a professor of Johnson Business School, Cornell University,、Donors and members -donors to bet365 best casino games improve the effectiveness of non -profit organization funds "。

Non -profit organizations often play an important role in the economy，Strengthening the fundraising capacity of non -profit organizations can significantly improve their survival and operation status。Personal donation is the first source of funds for many non -profit organizations，But the instability of personal donations is a huge challenge -nearly half of the new donors only donate once。So，Non -profit organizations are committed to promoting repeated donations，Hope to identify and retain more firm donors。

Gubuta and other scholars have developed an utility-based Multiple Discrete-Continuous Model，Based on a detailed bet365 best casino games data provided by a large non-profit organization with a good operating condition, the first-time donation behavior of the first-time giver in the United States。There are two forms of personal donations received by the organization: direct donations and membership fees。

Researchers discovered，The two forms of donations attract people of different types。There are more women in direct donors than men，There are more men in members than women。More than half of the donors developed into a multi -form donor in more than five years，Donation of both donations also purchase membership qualifications。These members -donors are particularly important bet365 Play online games to non -profit organizations，Because their donations and annual donations are higher than a single form donor。This can be seen，A variety of donations will help attract more firm donors for a long time。Those who do not continue to donate may be donated again after the last two years of donation，People who have expired membership in the last renewal still tend to renew the fee again。

other，Researchers have also developed another model，Based on personal characteristics and previous donation mode，Come to identify who is more likely to become a member in the future -donor，Non -profit organizations can focus on cultivating long -term relationships with these people。Gubu Bet365 lotto review Tower said，This new study can help non -profit organizations better set up donation options，Keep the donor for a long time，and bet365 best casino games improve the effectiveness of fundraising，Make a larger proportion of funds serving the mission of these institutions instead of fundraising activities itself。

(Wang Youran/Compilation)