With the development of online social，Self -media practitioners continue to increase，The increase in influence is increasing，Not only does the user's demand for creative digital content reaches a new height of history，It also stimulates Internet technology companies to continuously develop new platforms、Occupy market advantage。But，How to effectively safeguard the labor rights and copyright of the creator，How to pay more transparently and fairly to the creator，It also needs to bring together wisdom in many fields to answer together。

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Social media platform is self -display、Art expression and marketing open up new channels，attracted a group of self -media practitioners。They think，With your own love for interest、Unremitting efforts and creative talents，You can gather the audience and achieve a career。They often have cross -domain skills，such as high creativity、Writing ability、Interpersonal communication ability、Follow the details、Research skills and critical thinking skills。Facing the self -media boom，Professor Brooke Erin Duffy, a professor at the Department of Communication at the University of Cornell University, believes，The platform not only creates new employment opportunities，and is reconstructing people to win the competition of the labor market。

From the perspective of Dafi，Examples of getting rich by self -media are just urban legends，Only a small number of creators can stand out from it。Dafi published in 2017 "Do what you love to do，Also (No) Affectionate "deeply interviewed 55 women who are engaged in fashion and beauty content creation。She found that self -media practitioners who have privileges have the fastest development: they are often white，Higher education，and get bet365 live casino games family financial support。Reality proof，Most creators perform endless and in vain "aspilational Labor": The creator made a large number of unpaid works，Think that this is a necessary investment that turns interest into an ideal profession，and hope that one day can become a regular brand ambassador for the enterprise，Life with "Do what they like"。But，After many years，Most creators have not gained social attention，No gains accumulated。

Dafi also found，Digital platforms often blurred hobbies and work、The boundary between personal life and occupational obligations，Deepen the phenomenon of incorrect digital labor and remuneration。The blur of this boundary makes it difficult for creators to clearly recognize the essence of creative work，Can't balance work and life，It may occur with vision degeneration、Spine bend、Symptoms such as insomnia and depression。But，Many creators of independent contractors (Independent Contractors) do not have the legal identity of full -time employees，Lack of certain legal protection，It is impossible to obtain welfare protection。

Dafi thinks，The predicament faced by the creator is not just caused by imperfect law，Social neglect of digital labor and misunderstandings about the nature of creative work have also set up various obstacles for the professional development of the creator。For example，Under the trend of the feminine and free occupational economy of digital labor，Internet technology companies have established gender salary differences。According to the US data company survey,，In the current US labor market，51.9%digital content creators are women，Male proportion is 48.1%。But，Male creator's annual income median is 48672 US dollars，13%higher than the median income of women's income。

　　Back to Marx's labor concept

Professor Christian Fuchs, a professor of media and communication at the University of Westminster University in the United Kingdom, studied digital media information society from a critical perspective。Fox thinks，The result Bet365 lotto review of the creator's release of works in social media is that Internet companies continue to gain huge profit from it，The platform exploits the digital labor of the creator，Destroy the participation culture shared by the creators。To solve this problem，Fox thinks，People need to use Marx's theory，Digital work under capitalism is redefined as the specific labor process of creating value and the abstract labor of the value of the product。Creator is a social and enthusiastic production consumer。They participate in sharing、Contact and build culture，and create social use value in these labor，such as topic、Social Relations、Cooperation, etc.。However, for Internet companies，This creativity is a form of labor，Data product value that has brought profits to the platform。

Fox thinks，People must recognize，In a communist society，Work can become a free activity beyond the necessity and instrumentality。By regarding work as a broad category for social identity，People will find different types of work in real life，As agricultural work、Industrial work and information work。Social media work is the information work organized with the help of Internet digital media。Digital work is a special form of information work。

Different from digital work，Digital labor Based on human four -alienation: first，The creator and your own alienation。Fox thinks，Lost the attention of the audience and the feedback from peers，Lost the attention of the audience and the feedback from peers。and this weakness is likely to isolate the creator from the real social network，In the end, the creator will be isolated and helpless、Degenerate into an animal -like existence。

2，Alienation of creators and labor objects，It is mainly reflected in the former that the former cannot control the economic purpose extended by personal experience。Fox said，The working object of the creator is personal life experience。Whenever the creator is published on the platform when the creator is published on the platform，They have bet365 Play online games established contact with the personal experience of other users。But from an economic point of view，Social media has become an agent for experience stored on the platform，Get the right to accumulate capital of the creator。

third，Alienation of creators and labor tools。Fox thinks，This has the following two situations: the labor tool is the platform itself，The alienation of the creator and the labor tool occurs on the platform by capital control，Not a creator; labor tools for users' brains，Alienation of creators and labor tools，It happened on the platform that the platform was vigorously spreading only the information that was profitable for it。

Fourth，Alienation of creators and labor products，The income that occurred in the labor product was controlled by the platform。The creator creates to satisfy more people to see their works、Demand for exchanges and cooperation。But，When the creator publishes the work to the social platform，The operation of the algorithm，Personal data data of the creator、User use behavior data、Platform operation data and content data (image、Video、Message、Posts) Transforming into a data product representing a specific group，It is sold to advertising customers with marketing needs。

Fox said，With the listing of many Internet companies，Social media platform through agent creators' products、Assets accumulated in the data of the creator, the assets accumulated have also been financially melted。This leads to a social media profit model easier to bubble when the economic crisis comes，Not to mention the creator due to the closure of the platform、A reduction in business opportunities、The huge loss suffered a sudden decrease in remuneration。Therefore，Creators and users to avoid the Internet crisis、The only choice to get rid of economic exploitation is to overcome the alienation of digital labor。Replace capital logic with public logic，and turn digital labor into interesting digital work，can "social media" truly use in society。

　　Getting progress with the times to promote legal reform

Giuseppe Mazziotti, a professor at the Law Department of the Sanyi College of Du Berlin, Ireland, believes，The imperfectity and regional differences of antitrust law and intellectual property law have led to the career dilemma of digital content creators。Internet technology giants control the digital content that most people browse; platform monopoly not only squeeze the creator's income channel and share，and challenged the profit model of the core of the entire cultural industry through market competition。

Mazzowti lists when effective supervision of lack of antitrust and intellectual property protection laws，The phenomenon of the creative content platform infringement of creators' rights and interests。Technology platform through collection、Treatment、Selling user data to make a profit for advertisers，Leading the platform algorithm and screening indicators determine the commercial value of digital works。Therefore，The economic model dominated by algorithm and screening mechanism has exacerbated the inequality between the star creators and ordinary creators。Platform prediction technology and network effects make very few content become hot spots，Just because they are more in line with the behavioral mode and preferences of the platform users。Marzioti discovered，The platform of the platform cuts the compensation of the creator is also intensified。Over the years，The platform has been using the principle of technological neutrality and extension of the "Digital Millen Rights Law" promulgated by the United States in 1998 to expand the market scale，It will not pay for the creator fairly。EU officially abolished this long -term privilege in 2019，But it is still considered to be the main factor that caused creative works to value on different platforms，For example，The copyright fee of the on -demand subscription platform is 10 times higher than the platform for free browsing works。

In addition，Internet companies regard the compensation bet365 Play online games of creators as business secrets。In an environment where the industry is opaque，The creator does not know the market value of his work，I don’t know how much income did the platform get through their labor，Therefore, it is difficult to walk in the negotiation of labor relations。Marzioti thinks，Most need to be perfected and the best protection of creators' rights，It is an infrastructure to collect personal work information。For example，Most of the music demand subscription platform determines the reward quota based on the popularity of a certain song or album (online playback volume) and market success (album sales)。But，The copyright of the electronic music works and the actual record records are usually held by different people and organizations。To allow the platform to pay fair and equivalently pay for the platform for everyone to participate，It is necessary to have a reliable standardized personal copyright information management system and platform content management technology。

All problems caused by the platform of creative content，Mazzowei advocates that the EU building a more fair intellectual property law system，Launch more reasonable platform supervision measures。The EU Parliament promulgated the "Single Digital Market Copyright Directive" in 2019，Among them, Article 17 requires social media companies to obtain licenses for all content uploaded by their users，and restrict access to unauthorized works。This copyright instruction also codes the principle of digital labor remuneration，Data rights that have been awarded by creators to access any platform from the work，Solving information asymmetry。Also promulgated in the same year is the "Act of the relationship between online platforms and commercial users"。This law stipulates that the platform and search engine must disclose the search results ranking mechanism to the creators、Factors affecting the ranking of the work，and other communication channels available for creators。bet365 Play online games other，Marzioti thinks，The next focus of the European and American legislative measures is to establish a standardized system for collecting information and improve the transparency of platform information。Only when the creator has the data generated by the copyright information and the platform communication of the work,，They can improve their negotiations with the platform，And their rights have more commercial value。Otherwise，The law enforcement mechanism of the "Single Digital Market Copyright Directive" to help the creator's right to defend will be extremely limited。