Elon Musk (Elon Musk) acquired social media platforms after Twitter，constant storm，Disputes。Recent，Mark Carrigan, a scholar at the University of Manchester, British University of Manchester, posted on the official website of the London School of Political Economics，Reflected the role of social media platforms in accumulating academic and social capital，And urged scholars、academic group、Funders and people participating in the field of academic exchanges think about their role in online academic and social。In the era of digital，What practical and profound influence will social media have on academics，How can scholars use social media，It is an unavoidable real problem in the academic community，This reporter interviewed relevant foreign scholars。

 

　　Bring more information and opportunities to the academic community

Social media provides scholars with new ways to attract more wide readers。Australia's Central Queensland scholar Ritesh Chugh、Robert Grose and Stephaanie A. Macht (Stephaanie A. Macht) said in the article "Social Media of Higher Education Social Media: Summary of Scope"，The reason why scholars are attracted by social media，Not only research and teaching in traditional academic duties，It also includes promoting career development、Establish other non -academic reasons such as professional image and expand social network。Scholars will also create social media as a personal learning network，Especially junior bet365 live casino games academic personnel tend to use social media networks to establish their own professional image and enhance their popularity，and senior academic personnel tend to use platform sharing and dissemination information。

 

Careigan said in an interview with this reporter，Social media can promote academic development。Starting from academic social capital theory，Caligan thinks，Interaction between scientific researchers can share messages，Promoting academic cooperation and mutual help。So，Social media is of great significance to the academic world。Scholars have accumulated academic social capital on social media，They can break the regional limit more easily through the platform than before，and different countries、Scholars in institutions and disciplines develop exchanges and cooperation。He said: "In the past, we mainly contacted scholars outside our colleges through academic conferences and academic groups，And now many scholars have established a rich and huge academic connection network through social media。"" At the same time，Social media can also make the public an active builder of academic knowledge，Socialization of promoting academic knowledge。

 

Muireann O’Keeffe, a scholar at Dublin Institute of Technology, mentioned in the article "Academic Twitter and Professional Learning: Myth and Reality"，Social media is conducive to informal academic development and learning，Especially content on academic knowledge and practice。Oasev thinks，Scholars need to improve their professional level through continuous learning exchanges。But，Due to being busy teaching and research，They rarely have the opportunity to participate in formal professional learning。At this time，Flexible time、Informal alternative learning opportunities came into being。where，Participating in social networking sites is also an informal learning opportunity that is conducive to academic bet365 best casino games development。Scholars have generally regarded Twitter as an informal academic learning space，Social media provides a larger direct communication platform for the academic community，So as to bring more possibilities to academic development。Megan McPherson at the University of Monash, Australia also draws similar conclusions。Through empirical research，She found the communication platform through social media，Scholars can establish local and global academic networks，Greatly enhance information flow，These are all conducive to inspiring thinking、Incentive innovation academic practice，It can even break the original level difference，I brought unexpected opportunities for researchers in the early stages of career。

 

　　Overcoming dependence on a single platform

Carrigan told reporters，With the development of social media platforms，Coupled with the epidemic situation leads to decreased offline activities and travel，Scholars are gradually accustomed to relying on the services provided by social media for informal academic exchanges，Learn a wider range of academic fields，Determine potential cooperative scholars，And reading the book books in regular publishing，Always understand cutting -edge progress。So，Digital infrastructure supporting academic activities is increasingly increased，Excessive dependence on a single platform leads to this important social infrastructure showing strong vulnerability，This also makes a series of problems with a single platform that is overly dependent on British higher education。

 

Carrigan said，Currently Twitter is the most commonly used social media platform for overseas scholars。But with the huge changes in Twitter，Many people are beginning to worry about the future of academic bet365 live casino games social capital on Twitter。Carrigan said: "If the prospects of Twitter are dim，Then the network between scholars may not be perfect on other platforms，Then we lose a system of interconnected，But it is clear that this system has great value in supporting academic work。”

 

Twitter's current situation has also caused those scholars who have spent several months or even years on the platform account.，Carrigan calls it "Ponzi scam"。He told reporters，Users have accumulated popularity and fan quantity on social media platforms，But can it maintain its value，Depending on whether other users can continue to use the platform，and whether the platform can continue to introduce new users。If this platform is not developing in the future，As a result, no new user and the existing user gradually exit，So the number of thousands of fans is worthless。This means that the academic and social capital accumulated by scholars quickly depreciates，Therefore, the huge change of Twitter is also a major event in the field of higher education，Caligan thinks，This situation is similar to the quotation ranking of overnight resetting，It will have a great impact。He said，This may also make scholars transfer to other platforms，Try to rebuild effective academic social capital，This is reflected in the posts of many scholars recently，They encourage their fans to transfer to the new platform with them。

 

Information expert of the School of Health Science and related research colleges of Sheffield University, Andy Tattersall, said，Under the situation where the outlook for Twitter is unknown，Many scholars and other user groups will be transferred to different platforms，So as to quickly weaken the communication and collaboration potential of the digital media platform。For most Twitter ordinary users，Bet365 app download Exit Twitter Rotary and using other platforms is relatively simple。But，For academic institutions and scholars，In the case of a wide and complex audience，The transfer platform will bring them huge losses。He gives an example，In recent years, universities have been very good at using new social media。For example，They will conduct enrollment promotion on platforms such as Douyin and Instagram、​​Release news announcement、Establish a business connection with local enterprises。But the dissemination effect of other platforms is not as good as Twitter，Academic groups or universities will be very difficult to give up the Twitter platform。Fans who have accumulated time and energy accumulated in the past、The transfer platform re -establishs a contact with the original audience、Attract new audience ... These require collective decisions and a large number of follow -up work。He thinks，It will be difficult to see the academic community in the short term，It is also difficult to really change major changes，The most likely development trend is that scholars and college institutions have changed more energy on other platform accounts，Ruyin、Instagram、Facebook、Lingying and others。

 

　　Build a social infrastructure suitable for academic research

So，Is there a completely reliable platform? Tat Sol believes，Many Western social media platforms have political phenomena，It is a tool for manipulating political public opinion。There are no proper way scholars and college institutions to evaluate the platform value、Capture its changes。He said, "If you want to rely on a ready -made free online platform to spread research results，Facing two problems。First，We cannot ensure that the platform we depend is always reliable; second，Although blog、Podcast、bet365 Play online games Video and other communication forms are also important for academic exchanges，But in the end we still need a good open social network to share academic output，This has become an indispensable part of today's academic exchanges。”

 

Tat Sol proposal，It is necessary to make obvious divisions between using social media for knowledge exchange and establishment of academic communities。Academic activity on Twitter usually integrates two，Because this can attract the general public in non -academia, it is also added to academic discussions，Including reporters、Political activist、Policy maker, etc.，But this is time -consuming，It is impossible to fully play these two functions。Caligan thinks，If you distinguish between knowledge exchanges and build an academic community，So these two tasks can get more efficient promotion。For this，He encourages all scholars to participate in the work of building an academic community，Create a knowledge ecosystem together。

 

Twitter's turbulence provides scholars with opportunities，Let them think about how to deal with this problem。Carrigan proposed，Scholars should not just reproduce Twitter's academic network，or shifting the focus from Twitter to other social platforms，Instead, I want to reflect on the problems reflected by the collapse of the social media platform，and how do we avoid the same thing in the future again。He said, "Now is the good time to think about the construction of digital infrastructure supporting academic activities。We need to launch a strategic plan for how to support such activities，Especially in researchers in the early stage of career development。”

 

Carrigan said，Now it is diversity、Stable、The timing of the transition for social infrastructure suitable for academic research，Higher Education Bet365 lotto review College、academic group、publishers and investors should pass funding、Coordinated cooperation and other forms to play a leading role，Think about how we should build a more diverse online academic community，Academic blog、Podcast、Collaborative server、Social network integration，and provide richer interaction。