China's "National Brand" is more worldly influence
March 17, 2023 09:08 Source: "China Social Sciences" March 17, 2023 Issue 2612 Author: This reporter Zhao Qi

The first meeting of the 14th National People's Congress of the People's Republic of China,Complete the agenda in successfully,After generating a new national institutional component,Closed at the Great Hall of the People on the morning of the 13th。General Secretary of the Central Committee of the Communist Party of China、President of the State、Xi Jinping, Chairman of the Central Military Commission, delivered important speeches at the meeting and emphasized,Construction of a strong country、The grand goal of national rejuvenation is encouraged,Entrusted。We only want to fight for day and night,firm historical self -confidence,Enhanced historical initiative,Persist in keeping positive innovation,Maintain strategic fixed force,Promoting the spirit of the struggle,Courage to overcome difficulties,Constantly constructing a strong country、National Revival and great cause add bricks、Glory add color。

"firmly promoting high -quality development", "accelerating the modernization of Chinese -style modernization", "firm historical self -confidence",Around General Secretary Xi Jinping's important speech at the conference,Chinese and foreign academic circles have set off a warm discussion。Where,Specialty of Chinese -style modernization,and the role of culture in the process of promoting the modernization of Chinese -style,This reporter interviewed Ivica Bakota, associate professor of Croatian, Associate Professor of the National Research Institute of the Capital Normal University。

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"China Social Sciences": On the basis of long -term exploration and practice since the establishment of New China, especially since the reform and opening up,Since the 18th National Congress of the Communist Party of China, the theoretical and practical innovation breakthrough has been achieved,Successfully advanced and expanded Chinese -style modernization。In your opinion,What is the difference between Chinese -style modernization and Western -style modernization?

Bai Yiwei:Although you can often hear "Western" modernization in public opinion today,But I think the modernization of "Western style" is not a single。There are many modern roads from the West,For nearly 100 years,Many different or even contradictory modern construction models were born in the West。Therefore,Including Chinese -style modernization,The world modernization model should not be compared for only one "Western style"。The original meaning of the modernization of "Western style" refers to "some western powers pursue unscrupulous capitalism,and promote it from their own country to developing countries、Third World State,to form a large development gap、Energy、System that exploits cheap labor and mode of serving capital benefits ",So,I think,The Chinese -style modernization announced by the 20th National Congress of the Communist Party of China is very different from this modern model。Chinese -style modernization refers to comprehensive deepening reform,Poverty alleviation、Reduce the gap between the rich and the poor、A series of policies that promote income distribution more fair,Encourage the middle class to grow,Implementation of environmental protection policies,Promote sustainable development,The challenges faced by development must work hard to solve in more fair modernization。other,In my opinion,Chinese -style modernization is also very important internationally。The global security initiative and global development initiative proposed by China aims to be currently safe for global security、Energy and supply chain crisis responds,Especially pay special attention to the "backward" countries and regions during the crisis。The concept of modern Chinese -style modernization means that the gradual socialist "Sinicization" process,and the continuous enrichment and improvement of Marxist theoretical content,China is more confident to show its modern experience and model to other countries。

  "China Social Sciences": History and culture are precious wealth of a country,Both spiritual and material rich are the fundamental requirements of socialist modernization。How do you understand the role of history and culture in promoting modernization?

Bai Yiwei:There are many examples of history and culture to promote national prosperity。"British Parliament System", "Italian Renaissance", "German Classical Idealism", "Sea -Deman Revolution", "Bonitan Happiness Index", "Tunisia Carthage Ancient City Heritage" and so on,All the "national brands" produced by the history and culture of the country in different ways。The "National Brand" here can be understood as the concept of strategic management of its historical and cultural prosperity in global competition。This is not only a synonym for external propaganda,It is not limited to a "public diplomacy",Borrowing the "competitive advantage" of its own history and culture to improve the influence on the international stage。China has a history of civilization for more than 5,000 years、Brilliant civilization、Independent ideology and unique political system,Have a good prospect for shaping the "national brand"。

  Culture and civilization can solve the "epoch -making" problem of the international community

"China Social Sciences": the world contains a variety of civilizations,What do you think of different civilizations and culture on human progress。Can different cultures learn from each other,Harmonious symbiosis?

Bai Yiwei:I think that different cultures can learn from each other,Harmonious Square。As a foreign teacher working in China,My experience can also prove,There is no insurmountable obstacle between different civilizations and culture in the world。Although different civilizations and culture are politics、Diplomacy、There will be differences or differences in ideology or other levels,But we should pay attention to common interests,This is a win -win cooperation、Logic close to the same memory difference。This should be the main driving force of different civilizations and culture.。

  "China Social Sciences": Current,Human beings face various global challenges more severe。Copy these challenges,The power of economic and technology requires both the power of economic and technology,It is also inseparable from the power of culture and civilization。For this,How do you understand?

Bai Yiwei:I think,These two forces can solve the two key "epoch -making" problems of the current international community: we are more interdependent、Mutual guarantee development and security direction forward,Still maintaining the current situation of unfairness and inequality? We are based on cooperation、Protectism、multilateralism,Still based on decoupling、Protectism、"Youkan Outsourcing" and the split from this define global relations? These problems are not only popular during the epidemic,With a series of incidents such as the Russian and Ukraine conflict,Discussion on these issues is even more intense。In this case,Actively give play to the power of human culture and civilization,It is very important for building a global development community。Because each crisis and confrontation come when they come,The weakest small and poorest group must pay the most heavier price for this。Only persist in destiny and common,Firmly dedicated to global interests、Common development and common safety,Do not use "my country's priority" to replace the commitment to promote the development of human society,Do not establish some "exclusive clubs" in international relations,Only help to solve a series of worldwide problems。

  The internationalization of Chinese culture is undergoing transformation

"China Social Sciences": What development do you think China has compared with the past?

Bai Yiwei:I think,The internationalization process of Chinese culture is accelerating。For example,2008 Beijing Olympics,The Confucius Institute has blossomed around the world in the past ten years,Chinese actors are more actively shooting Hollywood movies with other countries,China supports and launch global or regional cooperation initiatives in China,All prove these development。For more than ten years,More and more "Chinese brands" go to the world。Many Chinese cultural products have obtained world -renowned visibility。Next stage,China's international "brand" will gradually become a product that is familiar with the lives of people around the world,For example, martial arts、"Sun Tzu's Art of War"、Chinese food,They have become a familiar product in the "post -consciousness" world,China can further dig out more such new products from its extensive and profound history and cultural reserve。but,Pay attention to the cultural brand of the "post -consciousness" era,It does not mean that the importance of ignoring the country's system and values ​​in the international community。From the perspective of "cultural soft power" development,China has more opportunities to promote the basic values ​​of their claims on the international stage,If respecting the sovereignty of various countries、Concepts such as peaceful coexistence。

  "China Social Sciences": in recent years,What are the progress of Chinese and Croatia in cultural exchanges?

Bai Yiwei:In China and Croatia for more than 30 years of cooperation,Respect each other in the two countries、mutual benefit and win -win,Continuously strengthen and deepen cooperation。As a Southeast European country,Croatia is participating in China's foreign cooperation initiative,As a member of the EU,Croatia is also participating in the common policy of the European Union to China。In the background of the cooperation between Zhongke,The two countries signed a number of cultures、Education cooperation agreement,Promoting students on both sides、Communication of scholars and artists。Technology and infrastructure are the priority areas of Zhongke cooperation。2022,Croatia Pleishaz Bridge, built by China Road and Bridge Group,This project not only shows the superb technology of Chinese enterprises in engineering construction,It also meets Croatia's green development goals,Related tourism projects are waiting for a comprehensive implementation。Overall perspective,These projects of the two countries have successfully established a model of mutual benefit for cooperation,This cooperation model helps the development and infrastructure construction of one party,It also provides a display opportunity for the other party's high -quality construction services and superb engineering construction,to help Chinese companies enter a wider European market。This is a real win -win situation,It is also a good example for the two countries to promote cooperation。

  "China Social Sciences": about Chinese -style modernization and cultural construction,What other views do you have?

Bai Yiwei:Like many developed European countries,China is slowly entering the stage where the population continues to decline。When most countries have just begun to face the problem of decreased population and labor force,A series of policies that are designed to attract foreign workers and promote them into the local society,Increasing the country's global competitiveness in the context of severe aging society。From the long term,Although different national conditions,But China may have to face this choice。Now you can start considering how to make foreign residents more deeply integrated into Chinese society,This can not only share,Can also build China's cultural development results。

Editor in charge: Changchang
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