Z generation pays attention to shaping online personal brands
March 24, 2023 05:45 Source: "China Social Sciences" March 24, 2023 Issue 2617 Author: Wang Junmei/Compilation

 Bet365 lotto review March 7,A research results displayed by the official website of Dongying Geely University,Establishing an online personal brand will help generations job search。This study was completed by Dongying Geely University and Greenwich University in the UK。

The growth period of generations and the formation of the Internet is almost consistent with the high -speed development period。Z generation support to form more dynamic、Real Bet365 lotto review personal brand of interactivity,I am more willing to share my weaknesses and imperfections。Research indicates,Z generation is using this strategy,Improve employer trust and intimacy。

Associate Professor Brad McKenna, an associate professor at the information system of Dongying Geely University, said,A major feature of generations is interactive through the Internet、Play games、Watch videos and create and share content on social media,Connection with the digital world。Among them, social media becomes a tool for shaping the personal brand of job seekers,How to show yourself on the Internet,It will have an important impact on its job search activities。Bet365 lotto review So,Individual brands have become a means to gain a successful career。

Studies show,In personal brand creation,Reality is considered to play the core role,This is also the employer's most valued N generation online personal brand characteristics。Personal brands have shifted from celebrities and senior managers to ordinary employees and job seekers,​​This has enhanced people to sell their own consciousness。In the specific investigation process,Z -generation respondents have regarded online personal brands as an important tool for shaping themselves and impressed employers。During the recruitment process,Establishing and managing personal brands created Bet365 lotto review a win -win situation for generations of job seekers and employers for generations。

Researchers suggest to take effective self -reflection、Real communication、Self -sales、Strategies to enhance risk awareness and control digital footprints to establish a stronger、Coherent personal brand。Universities must take the initiative to explore the personal brand information of generations Z,To better understand them,Provide guidance for the cultivation of individual knowledge skills and the realization of personal goals。And the company can use all possible opportunities to strengthen contact with job seekers,Share organization culture,Bet365 app download and open the requirements of the enterprise on specific positions。Creating a real personal brand can also bring benefits to enterprises,For example,Recruiters can immediately see the uniqueness of the job seeker,and determine whether the candidate is in line with corporate culture,to a certain extent saves time、Money and Resources,Recruit to the right employee at the same time。

  (Wang Junmei/Compilation

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