A large language model developed by artificial intelligence research company OPENAI ChatGPT since it was released at the end of 2022，It has become a hot topic in the academic and industry。Have a powerful parameter，Can be applied to text translation、Writing an article、Chatgpt of various scenarios such as generating code，For AIGC content production paradigm，The biggest breakthrough is to achieve ANI (Artificial Narrow Intelligence，Special artificial intelligence) to AGI (Artificial General Intelligence，General Artificial Intelligence) Transition。March 15, 2023 at 1 am，Openai Release GPT-4，It is claimed that its function will achieve another leap in the basis of ChatGPT，once again causes uproar。The arrival of the AGI era will have a significant impact on the entire media industry，This makes people full of longing and a little more vigilant。

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From the concept point of view，AGI is an artificial intelligence system，Use AI technology to handle the work that humans can complete and other unable to complete，To break through the limit of human creative thinking，And as an indispensable component for the Yuan universe，The formation of the super intelligent world of the Yuan universe will be finally promoted。

Agi is the initial development goal of artificial intelligence，But retrospect the history of artificial intelligence development can be seen，The realization of this goal is not achieved overnight。1956，At the Datmouth Conference, the United States，"Artificial Intelligence" concept was officially proposed。Since then，The artificial intelligence industry has carried out many AGI related practice innovation，To seek artificial intelligence closer to human thinking，Including universal issues seeking solutions、Fifth bet365 Play online games -generation computer research and development project, etc.，But all due to immature artificial intelligence technology、Insufficient budget costs are forced to stop。After ANI is simpler than AGI modeling、Computing power demand is smaller、The possibility of implementation is greater，Therefore, the industry's research on AGI shifts to ANI exploration，To gradually realize the qualitative change of AGI from ANI，AlphaGo, who defeats human Go champions、Watson that can help treat complicated diseases such as tumors and chat robots in daily life Siri and Cortana。2015，Openai proposed that "all in Agi" as the mission，Accelerate the research and development application of AGI，Developed Dall-E、GPT and other large models。Among them，AI chat tools derived from the big language model of ChatGPT。Chatgpt with more than 170 billion parameters as power to learn massive text corpus，Realize universal and migration between various fields，and use RLHF training methods to receive human feedback signals，to reduce the endogenous prejudice of AI learning。The fundamental significance of the birth of the birth of Chatgpt，that is, it represents the leap from ANI to AGI，It has a huge impact on the media industry with content production and communication as its core。Chatgpt a few months later，Openai launched a new multi-mode large model GPT-4，Compared to GPT-3.5 ChatGPT，Its biggest breakthrough is the upgrade on the image，GPT-4 not only supports reading larger text input，It also supports the input of the image，Can identify the content of the image and output information。other，GPT-4 is smarter，Whether it is in various subjects or the level of answering questions，far better than GPT-3.5。

　AGI's positive impact on the media industry

ChatGPT has been born since its birth，There is a quarter of industry practice and academic discussion，GPT-4 publishing means another qualitative change of AGI。AGI model tools represented by ChatGPT and GPT-4 are currently in the application of Bet365 lotto review the media industry，It has a lot of positive impact on the media industry。

First，Liberation productivity，Promote the output of high -quality and efficient rate of media practitioners。The media industry takes content production and communication as its core，Need enough content productive forces。Especially in the Internet era，As the user's demand for information continues to increase，The demand for content productivity has also continued to increase，Therefore，Content production paradigm of the Internet，After experiencing the production paradigm of PGC content production mainly based on a few professionals，Iteration of the UGC content production paradigm that is based on the general public，and now gradually moving towards the AIGC content production paradigm with AI as the main body。AGI represented by ChatGPT and GPT-4 is an important progress of the AIGC content production paradigm。First，Agi has strong content productive forces，It mainly produces productivity by algorithm，Compared to manpower operation，It can be used all over the weather、Content production，Meet a large amount of content requirements for users from time to time。Next，AGI uses its own powerful migration function，Improving the value of the content of the content of media practitioners。The biggest feature of AGI is that it can achieve universal migration，If ChatGPT can write a news interview outline，You can also quickly complete the generating form、Language translation and other tasks，Assist the media practitioners to handle the foundation and fragmented work，enables humans to have more energy to handle higher value work。again，AGI's productivity has high production efficiency，Can complete the preset task at quickly，If at the latest GPT-4 model conference，GPT-4 can identify the preset website sketch in a few seconds and generate HTML code，Form a practical website，This will greatly improve the development efficiency of new functional development of the media industry。

bet365 Play online games Second，Improve the quality of digital content in the media industry。One of the main applications of the previous ANI in the media industry is the media virtual host，Although it can realize the platform host's virtual and real interaction，Form new form of media content production，Stimulate user curiosity，Attract user attention，But most virtual host applications still exist in technical lack、Insufficient funds and other problems，Lead of low flexibility、Insufficient human taste and cannot be separated from human guidance。But Agi represented by ChatGPT，With the training method of RLHF，Can the text that can be generated conforms to human thinking，Proper adjustment by receiving feedback given by humans，Therefore, ChatGPT can give answers more flexible and more in line with human thinking。other，GPT-4 help will be achieved under image and text conditions，Answers that can output more intelligent human thinking。At the same time，Chatgpt more humanistic care，Have a "heart" that can be empathy。According to the user's question，ChatGPT can distinguish good or bad emotions，and give corresponding emotional feedback。Related studies have also confirmed the underlying model of ChatGPT GPT-3.5 already have the mind of 9-year-old children，GPT-4 can be more than 90%of human examination ability。Therefore，Introduce the AGI into the virtual host system，It will be able to broadcast news、Entertainment interaction is more grounded，Bring users a better virtual reality experience。

third，Reduce media operation threshold，Business territory may be re -assigned。The development and progress of the media industry is inseparable from technology promotion，Therefore, compared to previous media operations，Today's advertising marketing、New Media Operation、Program guide and other work，More big data technology is needed、Algorithm technology、Comprehensive use of virtual reality technology, etc.，The technical threshold is higher。and the application Bet365 lotto review of AGI in media operations，On the one hand、Analysis data，Make the media operation more intelligent; on the other hand，Reduce the technical gap of the practitioners，Practitioners can use AGI to search，Timely learning to master the latest technical information and its underlying logic。Therefore，The technical threshold of the media operation is reduced，It will promote existing giant companies to invest more capital，Application artificial intelligence technology，and give birth to more media startups，Final media business landscape may be re -assigned。

　The challenge of AGI to the media industry

While looking forward to AGI，Also see the two sides of the technology。Therefore，Media practitioners must always be alert to new challenges brought by new technologies。

First，AGI brings challenges to the media's ideological leadership。Media, especially mainstream media，It is the people’s ears and mouthpiece，It must play a leading role in ideology。If the AGI technology is not used correctly，will have a certain negative impact on media ideological work。For example，But the AGI with GPT as a model does not currently have the ability to learn new things in real time，It is also impossible to judge whether the news clues provided by the user are real events or lies that are rampant。Therefore，AGI can quickly generate major events news information，Improve the timeliness of the news，It can also generate a lot of false news、Manufacturing rumors，This requires a lot of manpower and material resources to verify、Explanation of the incident authenticity，The difficulty of the ideology leading to work in virtual，It will even cause public opinion crisis，Disrupt the Internet normal public opinion ecosystem。

Second，AGI weakens the technical equality of the media。During the Internet development process，The scope of technical equality gradually expands，Web1.0 portal website gives users a certain amount of information acquisition and expression of self -expressing self，Web2.0 social media allows users to get more information，bet365 Play online games There are more opportunities to make self -display，and have a certain economic right。AGI content production tools born during the current web2.0 to web3.0，For users, you can have more content acquisition and creation、The right to release productivity。Since many AI tools are unpopular technology，GPT-4 with powerful functions is currently only open for users，Especially the media giant companies have poured into the AGI track，It is easy to cause AGI to become a gimmick and some people's information manufacturing tools。This will further strengthen the difference in digital gap and media information，Instead, it weakens the degree of technical equality in the media industry。

third，AI -based era leads to the career concerns of the media practitioners。In the ANI era supplemented by AI，AI's problem of replacement of human beings has triggered extensive discussion among people，AI will have an independent thinking ability and ultimately replace human remarks，When the AGI era that is mainly AI is coming，AI replaced the panic of a large number of human occupations again。For the media industry，AGI can write before the outline of the interview，Real -time translation of voice during interview，News writing after interview，Full process through the editing and editing，GPT-4 also supports multi-style text generation。Therefore，For the media workers of the media、Operator、Image processing worker、Technical developer, etc.，There will be an anxiety that is replaced。Based on the current AGI technology is not completely mature，If the problem raised by the user is inaccurate，The answer is not ideal，and in the field of media，Although AGI can run through the work of the entire process of editing，But still unable to replace the ability of interviewers and interviewees to face empathy and insight and observe color，text image output under the GPT model also requires professionals to conduct review and supervision。Therefore，AGI can not constitute bet365 live casino games a huge crisis on the media profession，But the media practitioners need to keep a sober cognition at all times，Do not allow the powerful function of AGI to reduce the ability to think independently。

can be foreseeable，AI technology will continue to explore and break through in the AGI field。Media practitioners need to know new technologies in real time、Hugging new technology and rational analysis of new technologies，Make it maximize the effectiveness within the controllable range。

(Author Unit: School of Journalism and Communication of Central University for Nationalities)