The opening ceremony and closing ceremony of the sports event of an important ceremony of modern society，It is both a carnival before and after the competition，It is a platform for dialogue with the world; both outline the image of the national country，Cultural zodiac code that spans the region and time。In the opening ceremony and closing ceremony of the Hangzhou Asian Games just past，The collision between traditional civilization and modern technology，Destination of a Chinese -style beautiful scroll; the blend symbiosis of Oriental aesthetics and international vision，stretching is a magnificent picture of Chinese -style modernization; Chinese excellent traditional culture obtains spirit rhyme in modern rituals，New interpretation in a visual wonders。

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Ceremony，The earliest appeared at the beginning of the birth of human civilization，It is a kind of manifestation of thinking about life and universe relations，It is an important carrier of cultural history and memory and the production of culture、During the spread, it plays a huge role。The earliest self -conscious enlightenment in human society，is a record of important rituals such as "life and death", "natural worship" and "praying for blessings"。When we cross ancient and modern，Decoding when human civilization，These rituals have been translated into murals in ancient caves、Pixel text on oracle bones、Dance on the decoration and prayer on the bronze ware，Provide the possibility of dialogue with historical dialogue。

The customs and behaviors formed in Chinese rituals，"Li" through the evolution of nature and society，Then the collective memory of a specific group was formed，Last evolution becomes traditional culture。China's traditional culture is the value concept formed in historical evolution、bet365 Play online games Methods、Ethics specifications and aesthetic purpose of the aesthetic purpose。This abstract thought requires a similar medium to record、symbol and inheritance，In this process，Traditional culture is coded into graphics in the ceremony again、decoration、Image, etc.，Passing in "images" one by one，Formed "artificial memory" in vision to inherit and continue。

The "visualization" of the ceremony exists medium，experienced rock wall、Metal instrument、Paper，To the electronic screen today，"Rites" in the Popular Media era，has become a "media event" on people's mobile phones，Present in the form of video，Building the group's common imagination for culture。These rituals are cultural、Art、Sports, etc.， Show the national image and strength through the visual symbol， Display the image of the country to the outside world， Condense the National Spirit internal。

　　Visual label and cultural gene 

Modern media means，Let the audience from all over the body "present"，live video、Virtual studio、Digital special effects and other technologies，Make culture a visual symbol code，Make the ceremony "see" by more people，Culture can spread in a visual way。In the opening ceremony and closing ceremony of the Hangzhou Asian Games，"Liangzhu Jade Bird", "Ink Main Jiangnan", "Qiantang Chao Tree", "Digital Torchbeat", "Memory Guilian" and other visual images，As an important visual representation as a traditional culture，It was amplified and focused during the ceremony。

Each culture has its unique representation，We can call it a symbol。Whether it is oil paper umbrella、Unsopurboat、Jiangnan feelings presented by small bridges，Still Liangzhu Jade Bird、spiral pattern、The historical charm displayed by the eaves bucket arch，Similar encoding of traditional cultural relics or thoughts with modern visual technology，Become a readable modern visual language，Let text、decoration、Image and symbols Enter the visual perception system，Guide people to pay attention to more specific artistic details and visual elements，to form the imagination and reconstruction of traditional Bet365 app download culture。Symbols as important representation elements in the spread of ritual and ritual dissemination，Can condense common consciousness、Building collective memory。Symbols selected in the opening ceremony and closing ceremony of the Hangzhou Asian Games，Cultural core provided by the traditional Chinese "words", "poem" and "painting"，The spiritual core represented by the moral outlook of benevolence and the unity of heaven and man。

　　"Word", "Poetry", "Painting" visual characteristics 

Athletes of Modern Sports Games appear，is the inheritance of classical rituals。Most of the previous large -scale sports athletes played in front of the audience "walking"，and gradually away from。And the opening ceremony and closing ceremony of the Hangzhou Asian Games will make a change in pattern with the background and ground screen，Let the athletes appear "walk into" the audience's vision with a positive image，and jointly build Chinese characters with the welcome team- "Middle"。"Middle" is a Chinese character with the meaning of Chinese culture，Most of the middle shaft symmetry in ancient Chinese architecture，Taoist Taoism Seek Yin and Yang Balance，Minle Lida sounds harmonious。In traditional Chinese culture，"Middle" as a noble moral evaluation。At the same time，"In the middle，The big name of the world;，The Dao of the World also。to neutralization，complement each other，Everything Education "。The "Middle" expressed in "The Golden Mean" is always the same as "He" as a table、complement each other。Taking the shape of the "middle" as the stage design，not only show the integrity of the Chinese nation、Humid and pure character，At the same time, let the guest from Yuanlai walk on the "midline"，also shows good、Equal hospitality etiquette，Mastened externalization of Chinese traditional culture to welcome customers。

Different spelling of the Latin letters，Chinese characters have the characteristics of image thinking at the beginning。Xu Shen once said: "Book of Cangjie's beginning，Gai Yichi pictograph，This is the word。"Chinese characters are both the medium of bet365 live casino games the Chinese nation inheriting civilization，It also carries the Chinese philosophical thinking。Northern and Southern Dynasties，Yan Yan revealed the characteristics of ancient Chinese thinking: "，Hexagram is also; the second is called，Word learning is also;，Painting is also。"The Asian Games integrates the word" middle "in the traditional embroidery of Jiangnan，Plum on behalf of gentleman character、orchid、Bamboo、Chrysanthemum and other patterns，Leaping on the opening and closing ceremony with the athletes，Words and paintings、Competition and order、Culture and character complements each other。

Metaphors of the borrowing、Creative concept of borrowing scene love，、Wind、Heaven and Earth is fused in a painting，It is the exploration of traditional Chinese culture on the relationship between life and the universe。Tang Yan said in "Drawing the Micro": "The painting of the ancients also，with the movement of the pen as the yang，With the quietness of ink as the yin ... the nature of the pen and ink，Nature of Heaven and Earth，It is called independent。"Yin and Yang is regarded as a manifestation of various contradictions in painting，such as virtual and real、Lu and Tibet、Clear and turbid, etc.，Cosmic rules that use yin and yang dynamic and static as the melody and rules of creation，Revealing Chinese painting is essentially a reproduction of the relationship between people and the universe。For example, the chapter of "Ink Ink Poetry and Painting" in the opening ceremony，The actor is wearing the green and green stack of "Thousands of Miles and Mountains".，People are in the painting，Drawing in the line，Dynamic and quiet、Line Line。The "Chaoyong Welcome" session in the closing ceremony，The actors created the "Qianjiang Chaoyong" in the "Twelve Water Map" and "The Map of the Yangtze River"，It can be understood as borrowing lyrics of the spirit of the athletes，At the same time, let the athletes of each delegation "jump on the water"，It also reflects the "Friends of Friends on the shore in Chinese landscape paintings，Sending Love with Water bet365 Play online games "。These are qi and rhyme pursued by Chinese painting，Use life consciousness to experience natural things，The image shaped by the pen embodies the infinite life will of life，Like the birth of the universe life，With the breath of life，Cycloping back，Endless。

Chinese landscape painting is an important "Yuan image" in the opening and closing ceremony of the Hangzhou Asian Games，As a display content，Digital reproduction appears in various visual elements in the opening ceremony;，Creative source of becoming the whole performance，For example, "Leave White"。"Leave White" is the basic technique in Chinese landscape painting，Used to build space and level; at the same time, "leaving white" also reflects the aesthetic sentiment of Chinese philosophy。"White" refers， Make the content of the picture present far more than the picture drawn by the pen and ink，to enhance the aura of the picture。Table and invisible comparison，A visual image of a clear summary。"Leave White" in Chinese culture pursue a harmonious symbiotic relationship with each other。In the opening ceremony "Landscape White" chapter，Dozens of teenagers in ink robe clothes draw on the ground、Dance in the ink，Echo Chinese landscape painting on the giant screen on the ground，The place where the crowd converges is ink as a real，The place of silence is light，Correspondence of virtual reality，Bright and dark phase suitable，composition shows the beauty of white。This "elephant invisible" artistic conception，Fully reflects the pursuit of the concept of "unity of heaven and man" in Chinese traditional culture。

The opening ceremony and closing ceremony of the Asian Games found rich visual inspiration in Chinese poetry。For example，The main color of the opening ceremony is "Hong Yun Zi"，It is a reflection of red and blue，From Bai Juyi's "Reminiscence Jiangnan", "Sunrise River Flowers Red Victory，The color description of the spring of the spring rivers is like blue "; the" lake and mountain green "in the closing ceremony，The poetic symbol of the lush lakes and mountains and Hangzhou，From Gong Zizhen's "Xiangyue · Tianfeng Blow Me" "Tianfeng blow me，Falling Lake and Mountain，Sure enough to be clear Bet365 lotto review "for the imagination of lakes and mountains。In the program "Smoke and Rain Dyed the Jiangnan" program，The giant screen on the ground has become the vast smoke、West Lake in Lianye Tiantian，Girls are accompanied by lotus leaves on a huge lotus leaf，Draw a moving landscape of Jiangnan in the rain，Interpretation of the artistic conception of Su Shi's "Drinking on the Lake on the Lake"。The closing ceremony shows "The Symbolic Life"，Dewdrop girl rotates the surge，Gathering a little bit of pearl，Like rolling dew，Pavilion stands above the Lotus Leaf of the West Lake，vividly described "Yingyinghe on the Hibiscus Poems" in Lu Yun，Burning Like Pearl "mood。From this，The visual nature of poetry crosses ancient and modern，Lingran reproduction。

　　Technical empowerment presents a new state 

If the ritual is regarded as a mother in cultural life，Technology is the coding system of cultural gene transcription。Technical change，Gives the new aesthetic imagination of culture。New technology carrying traditional culture，Breaking ancient and modern、virtual and reality、"Dimension Wall" of people and machines，Show a new state。The Hangzhou Asian Games opening closing ceremony，Representative symbols of Liangzhu culture -Jade Bird，Fly over the stadium with holographic projection，Cultural relics can be "reborn"，Huaxia civilization symbolizing the endless Chinese; Gongyu Bridge，It is the representative symbol of the Grand Canal culture，Blessing of digital panoramic stereo imaging technology，Surreal connecting the white bricks and blue tiles of ancient towns and Gaotang Guangsha in modern cities;，Millions of netizens all over the world are coded together in the language of "0 and 1"，Establish a communication channel for the real world and the virtual world，Build the image of the "Bo Bo people" projected in the digital world in the Chinese mythology，and "entity" and "Caibo" co -consider the torch、Farewell Torch，It also reflects the rational view of human subjectivity in the concept of Chinese philosophy。Technology allows traditional culture bet365 live casino games to be given new life and meaning in modern ceremony。

The ritual was once the way human understanding and communication of the world，This method has changed fundamentally with the arrival of the information revolution。Since the 20th century，Movie、TV、Computer、The media represented by the Internet develops rapidly，Image、The screen has changed from the medium and tools created by art to the infrastructure of human survival，Vision has become an important element for constituting civilization。It not only changed our lifestyle and imagination，At the same time, update the sample of traditional culture and human cognition of the world。

　 (Author is a doctoral student at the School of Journalism of Fudan University、Associate Professor of Changchun School of Humanities)