Abstract:Western newspapers were introduced to China in the 19th century，The mutual interpretation of Chinese and Western media allows Chinese society to construct a different understanding of things from the West。Translate to perspective by naming，Can reveal the process of mutual interpretation between China and the West that contributes to cognitive differences。bet365 Play online games has been translated as "Beijing News", "bet365 Play online games", "Xinbao", etc.，Finally, a stable translation with "Bao"。Each translation mobilizes relevant aspects of Chinese communication culture，Reflects the change in media classification thinking。Categorical thinking is embodied in how to place the relationship between the old and new media, bet365 Play online games and Beijing News, in China，For example, "newsprint" distinguishes the two，"Bao" shapes the latter as the local source of the former。The inner rationale behind the changes in translation，Chinese society’s cognitive construction of bet365 Play online games and periodical media is a continuous process of interpretation and innovation，It is constrained by China’s original communication culture and clarifies itself while promoting the transformation of this culture。Such cognition is not only helpful in understanding the practical characteristics of modern China’s bet365 Play online games industry，It further highlights the "embedded generation" logic of cultural exchange。

　Keywords:Beijing News bet365 Play online games Xinbao bet365 Play online games Media Cognition

　　AuthorCao Ruiqing，Researcher, School of Journalism and Communication, Nanjing Normal University (Nanjing 210097)。