"China Student's Daily" advertising publishing and operation of the student group after the war after the war
December 19, 2023 14:53 Source: China Social Sciences Magazine Author: Arakawa Xue

  Bet365 app download This article analyzes the advertisement published on the China Student Daily of China after World War II in the early days of World War II,To confirm the operating method of the newspaper、Financial status、The reader group and the Chinese person in Japan in the newspaper advertisement、Enterprise、The relationship between groups。China Student Student Association is a national unified group in Japan (including Taiwanese students) after World War II (including Taiwanese students) after World War II。Statistics of advertising language indicate,Although the newspaper uses Chinese and Japanese bilingual editors,But more than 90%of its advertisements use Japanese,It can be seen that advertisers think that the advertising effect on the Japanese in the newspaper is better。The industry analysis of the advertisers published in different years of the newspaper can be seen,When Chinese students studying in Japan always have a financial crisis,The number of advertisements published by it has increased sharply,In particular, many companies that will publish many overseas Chinese in Japan (including small enterprises such as restaurants and food stores)、Advertisement from related groups in China and Japan。It can be seen from this situation,Students will always ask for advertisements in Japanese overseas Chinese enterprises and related groups in Japan and related groups in China and Japan when they have problems in financial conditions,Increase income,Improve financial status。

  Author:Arakawa Snow,Chinese name Wang Xueping,Dr. Yingyingyi University (policy and media major),Professor of Media Communication Discipline at the Ministry of Sociology of Toyo University。The research field is the history of Sino -Japanese relations、History of Chinese Students、Media History。Representative works "Contemporary China Study Abroad Policy Research: Start and End of the Start of Policy of the National Public Undergraduate Student Student Student Student Student Student Students from 1980-1984" (Beijing: World Knowledge Publishing House,2009)、"Tide surge: reform and opening up and study abroad Japan" (co -edited,Beijing: Social Science Literature Press,2010)、"Liao Chengzhi after the day after the day: Liao Chengzhi: Chinese の と 対 対 対 対 対、Qingyingyi University Publishing Association、2013)、"Cross -Boundary: International Student and New Overseas Chinese" (Compilation,Beijing: Social Science Literature Press 2014 edition)、"変 する する する の の ア ア イ デ ン ティティ" (common editing、International Academy、2017), etc.。email: wang@toyo.jp

Editor in charge: Zhang Jing
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