Massachusetts Institute of Technology Press on September 26 published a new book "Data is Everybody’ s Business: The Fundamentals Monetization)，The author of the book is the chief research scientist Barbara H. Wixom, the chief research scientist of the Sloan Information System Research Center of MIT、Cynthia M.Beath, Honorary Professor bet365 best casino games of McComs School of Business at the University of Texas University of the United States, and Leslie Owens, senior lecturer of the MIT School of Management College。

Data monetization is a core business activity for commercial and non -commercial organizations。"Data is closely related to everyone"，Most organizations look at the angle of data monetization of data too narrow，These organizations believe that monetizing data only means selling data。Veksam and others provide a clear and powerful method in the book，Help readers to improve the understanding of data bet365 live casino games currency，and guide the reader how to put it into practice。There are three main methods provided in the book，Including data improvement work、Packaging product、Sales information product，It also explains which method should be used under what circumstances。

The book is based on 28 years of academic research，Including a 9 -year study of the Sloan Information System Research Center of Massachusetts Institute of Technology。The key term definition is clear，The chart is concise and attractive，The framework is simple and easy to bet365 live casino games go，Case rich details。As the title of the book said，Data is closely related to everyone，Whether it is data literacy cultivation、Digital transformation，Still data currency itself，All need people to conduct more research and exploration。(Barbara Veksum Cindehalia Bisley Owins/Practice Leisure/Compilation)