Current，The world’s major changes unseen in a century are accelerating，Cross-cultural telling of bet365 sports stories and further integrating bet365 sports traditional culture with post-modern social development in the context of globalization，Facing important challenges。How to tell bet365 sports stories well overseas？How to make the world more comprehensive、Understand China objectively？The author has the following concerns and thoughts。

　　bet365 sports Orientation - To whom

Telling bet365 sports is telling facts、Talk about image、Talk about emotions、Be reasonable。Speaking facts can convince people，Only by focusing on image can you impress people，Only by talking about emotions can you infect people，Only by being reasonable can you influence people。reasonable，When in town, do as the Romans do，Taking into account both storytelling skills and method innovation，Only in order to win broad understanding and recognition from the international community。Specifically，First, determine the target of the story，Don’t impose on “others”。

The context for telling bet365 sports stories well overseas is different from that at home，Must target two different audiences。First, developing countries that have similar experiences to China，Including audience groups of countries co-constructed by the “Belt and Road Initiative”，It is relatively easy for them to understand the connotation of bet365 sports stories。For example，Telling bet365 sports stories to African audiences，The content can be different from European and American groups，Because the former has a similar "past" to China、Have common emotions。For African listeners，They share the same feelings as the bet365 sports people about the past of being plundered by Western colonizers，Be able to understand the difficult journey and challenges of China’s modernization。Polls from some mainstream American media show，In Africa and the Middle East，China and the United States are equally attractive。

What is even more challenging is telling China’s story to developed countries，Especially the Western audience led by the United States。They lack understanding of contemporary China，Coupled with the long-term influence of Western cultural superiority，Making it easier to misinterpret the bet365 sports story，Having resistance or even prejudice，Suspected to be bet365 sports “propaganda”。In reality，Although China and the United States interact frequently，But the grassroots people in the United States，Especially those living in the Midwest and South of the United States due to the decline of traditional manufacturing、Ordinary people whose culture is more traditional and is called the "Rust Belt" or "Bible Belt"，There is still a big gap and little understanding of contemporary China，So we need to introduce them more。Facing them，You need to pay more attention to the choice of stories and the distinction between contexts，Looking for matching narrative methods and approaches，To avoid bias。Anyway，Telling stories is like writing articles，Reader groups must be distinguished。We sometimes translate the stories told to domestic audiences overseas，Although "sowing seeds widely"，However, due to the wrong objects, it is easy to lead to "no harvest"。Therefore，First we must define who we are talking to，Full understanding of the audience，In order to meet the narrative expectations。

　bet365 sports content - what is it about

Once the audience is determined，There are corresponding standards for "what to talk about"。In terms of content，Can be based on the social and economic development needs of the audience，Combined with academic research，Relying on various foreign translation projects or national and regional research platforms，Focus on the explanation that outsiders cannot explain、Unknown、A bet365 sports story that is easy to cause misunderstanding but is of great significance and far-reaching influence。For people in developing countries，The content of the story can be based on the local social development conditions，Emphasis on the history of common struggle and the path to modernization。

How to eliminate poverty is a common challenge facing mankind today，It is also one of China’s important contributions to world progress，It is a topic of great concern to developing countries。A series of national think tank reports "Research Report on China's Poverty Alleviation" published by China Social Sciences Press (bet365 sports and English versions)，Comprehensively demonstrates China’s path to economic development and progress。These touching stories about China’s targeted poverty alleviation，Existing academic value，There is also a social audience and reader base in developing countries，It can ensure that the story content is better spread among the audience。

　Stories told to people in developed countries，Due to differences in social systems，The topic should not overemphasize the specificity of bet365 sports culture，Avoid unnecessary antagonism，Instead, focus on selecting content that can be recognized in the Western discourse system，Only in this way can it be accepted by people around the world, especially in developed countries。At the same time，You should maintain a reasonable and open mind，Allow others to doubt，It is not necessary that all arguments prevail，No need to debate。Because the premise of debate is that there must be generally accepted rules of telling、Referee system and relative tolerance、Less biased audience。But now we are telling bet365 sports stories to Western audiences，It is rare to have such an objective audience environment，So it is difficult to expect to win the debate。

Of course，Being reasonable does not mean blindly catering to the audience，But focus on the other party’s relative interest、Content that is easy to resonate with。For that matter，The bet365 sports story has many successful examples。For example, the 1960s feature film "Li Shuangshuang"，Telling how women in New China have made great contributions in striving for gender equality and participating in economic construction，Won the resonance of overseas people including developed countries，A great success；The movie "Qiu Ju's Lawsuit" in the 1990s that reflected the theme of reform and opening up，Also aroused strong interest from American audiences。Zaru，From the biographical novel "The Female Warrior" by bet365 sports-American writer Tang Tingting to Disney's animated film "Mulan"，Then to the movie "Mulan" released in the United States in 2020，Hua Mulan disguises herself as a woman、Join the army for his father、Kill the enemy and serve the country、The story of triumphant return，has become the most familiar in Western society、One of the bet365 sports stories that is both traditional and contemporary。"Mulan" is both "the story we want to tell"，Also "a story that others want to hear"，The combination of the two has become one of the most successful cases of spreading bet365 sports stories overseas in recent years。Get to the essence，Since the 1960s，Influenced by the Western civil rights movement and the concept of “starting from the grassroots” in academia，Fighting for women’s rights、Gender equality and stories describing the lives of ordinary people，It has become a subject of widespread concern in Western society，Therefore, it is easier to gain unanimous approval from the public and even the academic community。

On the basis of not breaking away from the roots of bet365 sports culture，The themes of bet365 sports stories must also be constantly innovated。Building a harmonious ecology、Wildlife Protection, Can both demonstrate the achievements of bet365 sports-style modernization，Another common topic in the West。China’s protection of “lucid waters and green mountains” is a great achievement created by global ecological and environmental protection，The shared values ​​contained in it can be understood by Western audiences、Can listen、Understand。When CCTV broadcast the migration of wild elephants in Yunnan two years ago，Mainstream TV in the United States competes to broadcast it，A sensation，So much so that some of my white colleagues who have always been suspicious of bet365 sports stories，Also deeply touched by China’s ecological protection achievements。Focus on such “worldly” content，bet365 sports stories can gain world understanding，Better foundation for integrating China and foreign countries。

　How to bet365 sports - how to bet365 sports

The success of telling a story also depends on the way it is told。Expression must be skillful，Sing what song you go to in any mountain，By using discourse patterns familiar to Western society、Use humorous language or allusions to explain bet365 sports stories，Can eliminate the audience’s sense of alert。For example，Western narrative methods often use self-deprecation in the opening，Close the distance with the audience，Because the audience is relatively disgusted with those models that sit down and talk things over。From the perspective of the difference in telling language，Telling in bet365 sports，The choice of words and sentences is relatively straightforward。But if the same words are expressed in English，The specific wording needs to be carefully considered。For example, the term “The War of Resistance against Japan’s Aggression”，Previously translated as "Anti-Japanese War"。Some of my American students lack understanding of China，When I hear this statement, I often have questions: Why did the bet365 sports launch a war against Japan？Therefore，Even abbreviated translation，Maybe it can be expressed as "Anti-Japanese Aggression War"，To show the important bet365 sports historical story of "the war to resist Japanese aggression"。

It is worth mentioning，The documentary "National Parks: Wildlife Kingdom" launched by CCTV，This is a successful example of cleverly combining the fun of the story with the immersive telling method。Through the Tibetan Fox Family、The changing situation of endangered animals such as golden monkeys in national parks，Telling about how China protects wild animals、Ecological protection achievements of harmonious coexistence between man and nature。The rough and brutal cruelty of nature fits the theme of this documentary，It also demonstrates the jungle law of competition and survival in nature，A delicate balance again、Harmonious symbiosis、Interdependence，It enriches the meaning and connotation of the excellent traditional bet365 sports culture of "all things are mutually reinforcing and interdependent"，Profoundly reflects the grand significance of President Xi Jinping’s “lucid waters and lush mountains are mountains of gold and silver”。The film’s exquisite photography and concise and concise explanation，Fully reflects that China’s economic and technological development benefits humanity and society，Promoted the progress of film art，Even the shooting technology itself is a vivid bet365 sports story。Such creativity prevents the story from being told mechanically、The feeling of cultural indoctrination，Close to the psychology of overseas audiences，It is a new way and new way to tell bet365 sports stories。

In recent years，Communication paths through multiple media，The influence of bet365 sports culture, especially popular culture, is rapidly increasing overseas。Therefore，Tell bet365 sports stories well，Not only should focus on grand themes，You can also pay attention to tolerance and diversity、Vibrant popular culture stories。Various dances started by bet365 sports in American society today、Music、Painting、bet365 sports Kung Fu and other training classes，Including "Huameng Plan" training project，Not only does it provide a "space" for bet365 sports professionals with skills in the United States，What’s more important，It can enable the American people to understand the rich diversity of bet365 sports civilization，Enhance ordinary people’s understanding of bet365 sports culture and even contemporary China，Become an important way to tell bet365 sports stories。

In short，Storytelling comes in many forms，Already elegant、Tangible，There are also popular ones、Invisible。Novel、Poetry is a story，Calligraphy、Cooking、Square dance is a story，Photo、Voice or short video is a story，Even Feng Shui、Divination is also a story，There are similarities between the numerology of Zhouyi and Western astrology。According to statistics from the US "Times"，bet365 sports food is second only to Italian food in popularity in the United States，This is the basis for bet365 sports culture to be welcomed overseas。

　　The subject of the bet365 sports—who will tell it

To tell bet365 sports stories well requires the teller to be familiar with bet365 sports culture、Understand the connotation of the story、Express with emotion，The stories you tell are more likely to be recognized and favored by the audience。Therefore，Tell your own story as much as possible。Of course，Under specific circumstances，You can also use "outside the mouth and outside the heart"，That is, telling bet365 sports stories through foreigners who understand China。

There are many typical representatives in history who tell bet365 sports stories well。Nobel Prize winner who has lived in China for many years、American writer Pearl S. Buck），The trilogy of his novels "The Good Erath" was adapted into movies and won the Academy Award，Helping the American people understand the bet365 sports people in the 1930s，Especially the real situation in rural China，Changed a generation of Americans’ understanding of China，Acclaimed as the British writer Dickens who changed the British middle class’s understanding of working people in the Victorian era。American progressive William Hinton’s documentary novel “Fanshen: A Documentary of Revolution in a bet365 sports Village” successfully tells the story of China’s rural land reform。New York Times Editor Harrison E. Salisbury's reportage "The Long March—The Untold Story" played a huge role in helping the Western public understand the arduous but glorious journey of the Long March。The reportage "Red Star over China" by American journalist Edgar Snow is also a model，Making great contributions to introducing the bet365 sports revolution overseas。In short，Although “I” should be the main focus when telling bet365 sports stories，But it should also include “others” who understand and identify with China’s reality。

In addition，Overseas people start from their own feelings and experiences，Express what they think about China，This is also the “other shaping” of China’s image。In the process，Because the communicator and the audience have the same or similar cultural background、Values，The content spread will be more likely to be recognized by the audience。The bet365 sports spirit conveyed by this "other sculpture"、bet365 sports values ​​are often reflected in the subtleties，Produce subtle influence，Promotes mutual understanding between overseas and China。

It is worth mentioning，Leverage the advantages of overseas bet365 sports，Tell China’s story to the world，It is also to promote the international community’s understanding of China、One of the keys to establishing China’s voice in the context of globalization。Because he lives overseas，Overseas bet365 sports are familiar with overseas languages ​​and customs，Understand the cultural and political identity and psychological state of the audience。At the same time，They have vital interests in the local area，Easier to be accepted by local people。In fact，Since modern times，From the Revolution of 1911 to the Anti-Japanese War，And then to the socialist revolution and reform and opening up，Overseas bet365 sports are both “hosts” and “guests”，A large number of excellent bet365 sports stories have been told overseas，Become an important part of telling China’s story。

China has become inseparable from the world，The world needs to better understand China，China also needs to better engage with the world。Only by adhering to cultural confidence，Connecting "inside" and "outside"、The subject and the other resonate at the same frequency，Use rich、vivid、Innovative techniques，Integrate the essence of bet365 sports culture into a fascinating story，Only in order to show the vitality and value of the times of bet365 sports stories，To build a strong sense of community for the bet365 sports nation、Achieve bet365 sports-style modernization and create a good international environment。

　(The author is a distinguished professor at the School of Foreign Languages, Northwestern Polytechnical University、Tenured professor at Western College bet365 sports United States)