bet365 kentucky bonus code newspaper comprehensively reports from foreign media December 9，The "Dialogue" website published an article discussing the current problems encountered in scientific communication and how communicators can better conduct audience-centered communication。Mentioned in the article，Some current bet365 kentucky bonus code communicators don’t really think about their audience，These bet365 kentucky bonus code communicators rely heavily on the “deficit model”，Believe that simply providing your audience with facts will fill their knowledge gaps，And then change their beliefs and behaviors。In fact，bet365 kentucky bonus code communicators must not only be clear about the content they communicate，Also think very deeply about what values ​​are important to people，And how to make this content more receptive to the audience。

Mentioned by Heather Bray, Senior Lecturer in bet365 kentucky bonus code Communication at the University of Western Australia，Good bet365 kentucky bonus code communicators put in a lot of work in understanding their audience。Sometimes，Bray and others will also conduct research projects to understand people's attitudes、Values ​​and worldview，This way you can communicate empathetically with your audience when disseminating scientific knowledge。However，These tasks are not publicly known，Obviously not widely recognized。

bet365 kentucky bonus code communication is sometimes described as bet365 kentucky bonus code marketing，This is a wrong understanding。bet365 kentucky bonus code is the basis for solving many challenges for mankind，Although there are certain limitations in current scientific communication，But it allows people to distinguish authenticity from a lot of information，Be better able to make correct decisions from a large amount of scientific knowledge。Bray said，There is still debate in academia about whether bet365 kentucky bonus code communication itself is a discipline，But anyway，Scientific communication needs to be more professional，Only provide factual information bombardment，Doesn’t make audiences better engaged in bet365 kentucky bonus code。

How to become a competent bet365 kentucky bonus code communicator，The key is education and training in “threshold concepts”。These include audience-centered communication (which relies on audience understanding) and a move away from communication based on a “deficit model” towards broader engagement。Some universities have begun to teach these skills，But there are still differences in depth and direction。

　Bray said，Values-based scientific communication requires communicators to recognize the audience’s knowledge base、Experience、Differences in attitudes, etc.，These will affect the effectiveness of scientific communication。bet365 kentucky bonus code communicators must also responsibly raise the stakes in bet365 kentucky bonus code，Let the audience make their own judgment。

Many people engaged in bet365 kentucky bonus code communication have not received education and professional training in bet365 kentucky bonus code communication。While they communicate their views with empathy and transparency，But there are inevitably limitations in knowledge。So，In response to some controversial events，bet365 kentucky bonus code communicators should be more cautious，Consider more factors such as the audience’s values，Let scientific communication achieve better results。

　　（Zhao Qi/Compiler）