Bet365 lotto review December 9，"Dialogue" website publishes articles to discuss the problems encountered in the current scientific communication and how to better spread the audience。mentioned in the text，At present, some scientific communicators have not really considered their audience，These scientific communicators seriously depend on the "deficit model"，Think that as long as it is simply providing the facts to the audience, they can fill their knowledge gaps，Then change their beliefs and behaviors。In fact，Scientific communicators, in addition to knowing the content of their dissemination，It is also important to think very deeply what values ​​are for people，How to make the audience easier to accept these contents。

Heather Bray, a senior lecturer at the University of Western Australia, mentioned，Excellent scientific communicators need to invest a lot of work in understanding the audience。Sometimes，Brey and others will also carry out research projects to understand people’s attitudes、Value and World View，This can communicate with the audience when spreading scientific knowledge。But，These tasks are not well known for the public，Obviously not to be widely recognized。

Scientific communication bet365 best casino games is sometimes described as scientific marketing，This is a wrong understanding。Science is the basis for humans to solve many challenges，Although there are certain limitations in the current scientific communication，But it allows people to identify authenticity from many information，Can make the right decision from a lot of scientific knowledge。Brey said，There is still a controversy in the academic community about whether scientific communication itself is a discipline，But anyway，Scientific communication requires more professionalism，Only provide factual information bombing，It will not allow the audience to better participate in science。

How to be a scientific communicationman who is a named job，The key lies bet365 best casino games in the education and training of "Threshold Concepts)。Among them, the communication centered on the audience (which depends on the understanding of the audience) and a more extensive participation from communication based on the "deficit model"。Some universities have begun to teach these skills，But there are differences in depth and direction。

Brey said，Scientific communication -based scientific communication requires the communicator to recognize the knowledge of the audience、Experience、Attitude and other differences，These will affect the effect of scientific communication。Scientific communicators must also propose a responsible relationship in science，Let the audience make their own judgment。

bet365 live casino games Many people engaged in scientific communication work have not received educational and professional training in scientific communication。Although they will communicate their views in an empathy and transparent way in the spread，But there is also inevitable knowledge of knowledge。So，For some controversial events，Scientific communicators should be treated with caution，Consider the values ​​of the audience more，Let scientific communication get better results。

　　(Zhao Qi/Compilation)