For the past ten years，With the rapid development of information technology and the continuous improvement of infrastructure，Obvious media fusion phenomenon in the world。After more than ten years of development，Media fusion has become an unstoppable trend，Various discussions and research on media fusion，It has also become hot topics in various forums and journals。But what cannot be ignored is，Many discussions are still at the level of concept and concept，Far behind the practice of media integration around the world。2024，Standing on the new starting point，On the basis of existing practice and research，It can be more profound and pragmatic discussed the media integration of this issue。The status quo around media fusion、Difficulty and future development direction problems，This reporter interviewed relevant foreign scholars。

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Media fusion in general refers to the combination of media and related elements、Gathering and fusion，Among them, not only the fusion of the media form，It also includes media functions、Communication means、ownership、Fusion of elements such as organizational structure。Someone integrates the media as a combination of "3C"，Calculation (computing)、Communication (Communication)、Content binding，It is the direct result of the digitalization of media content and the popularity of the Internet。Media fusion has changed the work and service model of the traditional news industry，and make them appear in a new form。At the same time，Media fusion also breaks the phenomenon of the long -term content of the news industry，Make more and more information presented in a variety of forms。

bet365 Play online games Michelle Phillipov, director of the Department of Media, Adelaide University, Australia, told reporters，The current media fusion mainly involves five elements -technology、Industry、Society、Fusion of text and politics。Media fusion is also the fusion of technology，Since Wanwei.com、smartphone、tablet computer、Smart TV and other digital devices appear，People can only use specific media platforms (TV、Broadcast、Newspaper, etc.) The information obtained，Now you can see or search for various smart devices anytime, anywhere。This also caused traditional media institutions to develop cross -media development。In simple terms，News media institutions are no longer just simply provide information content for printing or audiovisual，Instead, make them into text、Video and blogs are provided to various portals，At the same time，Also add relevant resource links to the published content，Allow users to access online，allow users to get more information sources。This development trend broke the long -term journalist and non -reporter、The boundary between the reporter and the editor and the content and the platform。It can be said，Traditional journalism has changed，The story that was once closed in the newspaper，Now it has become an open text。

Philipov also mentioned，Technical changes have also spawned the reorganization and integration behavior in the industry。With the rise of emerging digital media companies，The media industry in the media industry in the 1990s and the early 21st century appeared large -scale reorganization phenomena，Many large media companies have seek diversification of benefits on various media platforms。such as，US Viacom Group and Paramount Pictures、Walt Disney Company and American Broadcasting Corporation、Reorganization between the National Broadcasting Corporation and Vefandi Global Corporation of bet365 best casino games the United States。Logic according to the synergy effect，The above -mentioned reorganizations are meaningful，Because the reorganized cross -platform media company can create greater social value，The influence is more far -reaching。but also to see，Large media companies that are reorganized will face many challenges，Including how to adjust content、Personnel integration、Updated profit model update, etc.。

　　Modern transformation method of communication

Social media has become a new driving force in the field of media integration。Felipov said，Social media is a kind of one -to -one、One -to -many and more communication platforms，At the same time，People can also participate in the spread of information through social media platforms。Users are both consumers of information，Also the producer of information。The social media platform aims to be user -centric，and change with the continuous participation of the user。Facebook with social media platform、X (formerly Twitter)、Youtube, etc.，Since its establishment，The number of users of these platforms increases amazing scale。Facebook has been registered with the public since 2006，until 2012，The number of users has exceeded 1 billion。other，According to statistics from relevant scholars，At present, videos with a total of more than 72 hours per minute have been uploaded to youTube，More than 4 billion videos every day are watched on this website。Emily Bell, the founding director of the Ter Digital News Center of Columbia University, believes，The social media platform has three core features。First，The social media platform makes everyone in the network may become the producer of the content at the same time、Distributors and consumers，The original asymmetric relationship between the media producer and the audience has undergone fundamental changes。Second，The strength of the social bet365 live casino games media platform comes from contact between users。Last，Social media platform allows users to "coordinate with each other's" unprecedented scale and speed "to coordinate each other。

Axel Brunch, a professor at the School of Communication, School of Communication, School of Communication, Australia, also mentioned，Creation content from users is an important change that is closely related to social media，This makes users change from the audience to participants。This is a large -scale change，Content creation tools become cheaper、More easier to use，The boundaries between amateur enthusiasts and experts become blurred，Content production becomes more and more prominent and shared in nature、Social and collaborative attributes。User production、Distribution、Get and re -use information and knowledge，Not only changed the original information communication mode，It also increased the user’s autonomy、Participation and diversity。Economic Organization Organization will be referred to as a "important destructive force" by the user created content in the report，Because this has brought challenges to the original media practitioners。Media fusion puts forward higher requirements for the work method of traditional media，Traditional media wants to actively participate in change，It is necessary to master cross -media narratives，Communication information on multiple platforms。As the Professor of Communication at the University of Pompeius Fabra, Carlos Scolari observed，Cross -media narrative is a special narrative structure，You can pass different languages ​​(oral language、symbols, etc.) and the media (movie、Comics、TV、​​video game, etc.) for extension。Cross -media narrative not only becomes the basis for the extension of media agency brands，By expanding the new audience and the new sales method，The institution has also obtained more income and profits。

Bet365 lotto review Professor Jane Singer, Professor Jane Singer, Department of Journalism, University of London, England,，Although the media fusion promotes information dissemination，But it brought major challenges to public policy and supervision。Felipov told this reporter，Media integration has brought new challenges to regulators。Past，Media company to pass information by specific ways，such as books、Newspaper、Magazine、Broadcast、TV、Movie, etc.，They will be supervised to varying degrees，For example、Can children access part of the content，Whether the content will have a significant impact on the public。Now，bet365 live casino games In the media fusion era，Contents and platforms are largely separated，The content can be accessed in a number in the form of a variety of devices。Users themselves are not only consumers of content，More and more to become producers and distributors of content。These users are younger，I am also more willing to publish information on my social media，As a result, the scope of supervision is more decentralized，The difficulty of supervision increases。Some media companies need to play the role of regulators，While providing news and video content to the platform users，It is also necessary to ensure that the content published by the user meets legal norms and requirements。

　　Media fusion can promote cultural exchanges

Henry Jenkins, a professor at the University of Southern California Communication and Journalism, said，Media fusion is not the final result of the development of the media industry，but a process that changes media consumption and production methods。Media fusion not only brings convenience to consumers，Speed ​​up the integration between different cultures。Jenkins explained to，Adapted the novel into a TV series，Adapted the radio drama into a comic，Even turning the world in the movie into an amusement park with franchise rights，bet365 live casino games In the media fusion era，Consumers can participate in a new way、Cultural products that are difficult to get in time in the past。Video sharing website is also an example of accelerating cultural integration，It provides communication with people around the world and has more direct contact with different countries or regions culture.，and participate in interaction，This is unimaginable in the traditional media era。

Now，Geographically no longer far away。Jenkins said，The inspiration of the African Nigerian film industry can come from Bollywood, India，Bolkoli, India may be inspired by Hollywood in the United States，American cartoon "Cat and Mouse" is also very popular in Arab countries。The advantage of media fusion is to promote communication between different cultures、Promote people in different countries and regions to interconnect and interconnect。But also alert the negative impact of the "cultural imperialism" strategy of developed countries to developing countries。

bet365 live casino games In the media fusion era，People who grew up with new media and people who grew up with traditional media have also formed a more obvious generation gap。Related statistical report display，Young people no longer sit passively in front of the screen to receive information。replaced by，They will take the initiative to spread information to friends，Find information on the link of the social media platform，Comments information on the video website，Write a film review for the movie and publish it online。Some scholars have pointed out，A large number of products produced by the media have stimulated the spirit of young people，and may challenge the cognition of young people。Some scholars are worried，In the media fusion era，The duration of people's attention is eroded，This may make people unable to think in depth。For this，American popular science writer、Media Theory Expert Steven Johnson (Steven Johnson) put it bet365 live casino games in the book "Everything Bad Is Good For You"，Those who advocate "Every new technology will make children clumsy" may be alarmist，Insufficient long -term sensory stimulus may make children moreolate。The way to receive information in the past is more like passively participating，instead of active exploration。People must learn to accept new technologies、Adapt to new technologies and use new technologies reasonably，Make it serving it for human beings。