Give more opportunities for innovation of "new and different"
February 19, 2024 09:13 Source: "China Social Sciences", February 19, 2024, Issue 2834, Issue 2834

  bet365 Play online games The official website of the University of Utah, the official website of the University of Utah, posted on January 12th,Innovation is art、Business、The driving force for science and technological progress,But the novelty of promoting innovation often faces obstacles,It can even be adopted。Why do some good ideas take many years to be widely accepted? The school researcher Wayne Johnson may find a medium cause。He found,The more novelty of an idea,The larger the reaction difference caused by the reaction,The more difficult it is to be accepted by the public。

Johnson has been asked to develop a course,However, it takes 5 years to officially teach this course globally。He said,It only takes 5 weeks to produce a new idea,It takes 5 months to improve this idea,However, it takes 5 years to persuade others to realize this idea。This experience made him realize that the most difficult part of innovation is after the idea of ​​the idea。

His research team conducted 5 studies,One of them analyzed the audience evaluation of the 523 films premiered in the Santa Dandas Film Festival in 2015-2022,These evaluations come from people in the film industry and professional film critics。The evaluation of professionals will bet365 Play online games not be too far away,However, compared with traditional movies,Their evaluation of their more novel movies is very different。In another study,Researchers have collected products on the TV show "SHARK TANK" products.,Discover the most novel creative evaluation differences。The less people are familiar with something, the more they are not familiar with something,The easier it is to have different views on its value。That is to say,The more a film or a company, the more new differences,The wide range of opinions it gets。

Research results show,Evaluation of new ideas presents a large difference,It is because the appraisers have less common reference to the new ideas,Therefore, judgment rely more on specific knowledge and preferences。

bet365 Play online games Johnson said,The question lies in,People see the comments that are mixed,I will think that this is a negative signal,Then reduce support or interest。People don’t realize,When a novel idea appears,Evaluation differences are unexpected,Even the proof of its "creativity"。Obviously,These contradiction assessments of novel ideas may lead to missing opportunities。

From Johnson's view,The current research on creativity is mainly focused on how creative creativity,But lack of creativity is often not a key problem,Creative is endless,The difficulty is how to let people support and recognize these ideas。Johnson and its team's conclusions are,People regard the differences in value judgment bet365 live casino games as negative、Risk characteristics,to reduce the support of new ideas,This is the same for experts,Therefore, it is impossible to expect the expert to agree on whether something is innovative。Johnson thinks,On the one hand,Decision makers should determine what the appraisers rely on what reference to evaluate new ideas,On the other hand,They should focus on using the most related、The most effective reference object is evaluated。This strategy can establish order in the chaos caused by many contradictory assessments,Give more opportunities for innovation practice。(Practicing Zhi Leisure/Compilation)

Editor in charge: Zhang Jing
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