News occasionally affects the effect of communication
February 21, 2024, 10:04 Source: "China Social Sciences", February 21, 2024, Issue 2836 Author: Liu Yuwei/Compilation

 bet365 Play online games The public will contact massive information when browsing the web and social media platforms。But,Due to the algorithm of the social media platform and user sharing features,People can only passively obtain news from a limited third -party perspective。So,Some people think,Even if you do not take the initiative to pay attention or search for news,They will also use the Internet through the daily use、Keep in touch with the online social network and share information with your peers to understand public affairs。Scholars will find their own perceptions through social media platforms or other online channels as "News Finds Me"。A special professor of the School of Communication, Pennsylvania, Pennsylvania.,One of each of the three adults in the United States has a "news occasion" perception,This may reduce people's cognition of politics,Reduce your interest in politics。

Chris Skurka, Assistant Professor of the School of Communication, Pennsylvania, Pennsylvania, studied the impact of "news occasion" perception on personal online news use。Ska Kaka and others imitate the Associated Press website,Three versions of a simulated website,Each version shows 13 real news articles titles、Pictures and Introduction。Before the test starts,Researchers pre -measured the perception level of each participant "news occasion"。Participants need to express their views on a series of issues through a 10 -point system,For example, to what extent, "when there is news,I bet365 Play online games rely on my friends to tell me which are the key points "or" even if I don't actively pay attention to the news,I can also understand the situation well "such as"。

Next,Researchers record the participants to click on the situation of hard news and soft news,and the time to browse each article,Discuss the relationship between the "news occasion" perception and the participation of the reader。Researchers define hard news as relevant politics、Business、The story of the science and new crown epidemic (the new crown epidemic is still a hot topic during data collection)。Soft news contains celebrities、Story of Entertainment and Sports Topics。Participants will browse any version of 10 hard news and 3 soft news。Skaka and others discovered,"News occasion" perception and soft news participation exist in positive correlation。Almost bet365 best casino games all participants clicked hard news,But I believe that the participants of the "news encounter" (about 25%of the sample) are more likely to click soft news。"News occasion" meters of meter increases for each unit,The probability of the participants clicked by the soft news story increased by 13%,The time for browsing soft news will increase 5 seconds。Skka representative,In the environment of the Simulation Associated Press News Network,The number of hard news far exceeds soft news,Once entering a more abundant media environment in the soft news report,"News occasion" perception will have a deeper impact on personal online news use behaviors。

Research also found,Those participants who believe that science news will "encounter" their own participants are unlikely to interact with scientific news on the simulated bet365 live casino games news page。Skaka and others infer,"News occasion" perception means that individuals have negative attitudes that do not have to pay attention to climate news or major scientific discovery。

Generally speaking,A strong political "news occasion" perception and individual reduction of political news participation。But,Not all news websites support the above contact。"News I encounter" perception will reduce people's direct interaction with news depends on the content of the news story。Next,Communication experts also need to set up different news content and news format to detect the relationship between "news occasion" perception and online news use,Then develop more measures to encourage readers with "news occasional encounters" to actively interact with hard news。

  (Liu Yuwei/Compilation)

Editor in charge: Zhang Jing
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