Global，Social media has become an indispensable part of many people's lives。Social media narrative，Someone praises its wonderful words，Some people ask it to say it is not as good as it。Considering fragmentation、narrative vacuum、The post -narrative era and other words have recently become hot words that have received wide attention，It is necessary to carry out "deep scanning" for social media narrative and research，to explore the magic for it to make people "can't let go"，Also find out its fickle lesion。Professor Ruth Page, a professor of applied linguistics at Birmingham University in the United Kingdom, has long been paying attention to the language use of social media narrative participants for a long time，Especially how do they tell the story，Writing "Story and Social Media: Stories and Social Media: Identities and Internet)、"Online Narrow: Story Sharing on Social Media"。The shaping of research around social media narrative characteristics、The inheritance and innovation of related research methods、How to give full play to the positive topics of social media narrative in cope with the positive role of global challenges，This reporter recently conducted an interview with Page。

　　Bet365 lotto review Unique features affect related research

"China Social Sciences": Why do people participate in social media narrative，Production for it、What are the needs of consumption and sharing to meet social media users? Can you think，It brings a positive effect，also has a negative impact?

Page: For a long time，People have always used the story to understand themselves and the surrounding world，Story is one of the key sources of identity Bet365 lotto review construction activities。People tell various stories in the offline world，Also tells stories on online platforms such as social media websites for the same reason。People participate in social media narrative for various reasons。They may be in contact with friends，It may also be concerned about a celebrity、Dynamics of Internet celebrities or brands，or interested in a political issue or debate with others。Out of improving your own popularity、Share your own story as a response or the purpose of disagreeing and protest about the stories that have been described，People choose to be participants。Participating in social media narrative may bring some benefits。For example，Participants can tell the stories that are marginalized or have not been heard by the mainstream media; those stories in the "I am" movement，People's understanding of social justice may also be improved。The story can also play a role in supporting and promoting unity。Similarly，The story can also be regarded as a political communication tool，or marketing strategies used to obtain economic benefits。

"China Social Sciences": Compared with the traditional narrative mode，What are the characteristics of social media narrative? How can these features affect social media narrative research in terms of research and design?

Page: The narrative characteristics of social media are shaped by functions of different websites and platforms。For example，Update on social networking websites Prompt to encourage website members to release what they are doing at this moment，Let people "share the present"，It has also increased the current narrative of "emergencies"。The relative persistence of the text, that is, the time length that can be displayed in the information flow of a certain account or website，It may also affect the description of the story。For example,，In the application wall Bet365 app download (Instagram) application，Compared with the ordinary daily or behind -the -scenes display narratives released through the form of a express shoot，The serious polishing published in the form of posts may be more complete。The evolution of the application centered on the lens，If you read the photo, share the application "Snapchat"、Douyin、Douyin International Edition (TIKTOK) and other video sharing platforms rise，It means that the story telling mode in social media is becoming more and more modular，Music、Sounds and images may play an important role in social media narrative。The content published on social media has an important feature，That is, people can forward it quickly and conveniently、Re -synthesize and realize "viral communication"。This means，Compared to mainstream media，There are more extensive people who can see the stories that have been repeated and reconstructed through social media。

From the perspective of research design，The scale of technology、The characteristics of multimodalism and rapid changes means that researchers need to apply multiple research methods。In this regard，Professor Alexandra Georgakopoulou, a professor of discourse analysis and social linguistic professor in London, England, in 2007, "Little Story published in 2007、Interaction and identity (Small Stories, Internet and Identities) The "small story paradigm" led by the book is particularly attractive，It is also the starting point of my media narrative analysis (Mediated Narrate Analysis)。

　　Media narrative analysisIt is the inheritance and innovation of traditional narrative research

"China Social Sciences": What is the difference between the media narrative analysis framework you used and the traditional narrative analysis framework? What innovative elements do it contain?

Page: Early discourse analysis narrative research is the basis of media Bet365 app download narrative analysis。Generally speaking，Media narrative analysis draws on a series of works telling an individual story in the background of research on social media，Most of these works have applied the narrative theory and context theory method of U.S. linguist William Labov。For example，Scholar Elinor Ochs and Lisa Capps "Living Narrative: Living Narrate: Creating Lives in Everyday StoryTelling )。Specifically，Media narrative analysis draws on the small story paradigm，Especially in the background of social media。The innovation of media narrative analysis is that it uses a mixed method，It can also be said to combine different paths。Early small story research tends to carry out small scale、Qualitative research project，And media narrative analysis combines a larger scale、Study on quantitative dimensions，Especially using corpus to assist discourse analysis to explore the relevant data that has been tested。

"China Social Sciences": Some scholars think，Storytelling in social media is essentially the storyteling story (StorySelling)，How do you interpret this view?

Page: The commercialization of the story is very obvious in the marketing strategy，We can refer to the best -selling writer Donald Miller, "Create Story Brands: Clearly Meeting Customers to Listen" Moderate Discussion。other，The monetization and attention of social media interaction and the development of attention means that the story tells is also used to serve the creation of self -brand。An important concern is，How to use stories to enhance the correlation between them and the audience (Relatability)。The possible way is，Internet celebrities may be based on personal anecdotes as the basis for product recommendation，or give the audience a chance to see the "daily life" behind the scenes。From this sense，The business meaning of the story about bet365 live casino games the story of specific products was carefully integrated into the life stream (Life-Stream)。

"China Social Sciences": As an emerging research field，What major results have been achieved in social media narrative research，What kind of development stage is in，What are the research directions of the future?

Page: In the past 15 years，Social media narrative research has been developing，The key discovery in this field is related to the function of media functions to shape the story.。This includes the prominent prominent of the new nature，There are more stories about the expansion of the current or recent incidents。Social media narrative research also pays attention to the describer shows his own way，and explore how the core feature of authenticity as the identity is how to play a role。other，Social media narrative research discovery，We need to understand these stories in a multi -mode way。I think，In the near future，There may be more research and focus on international context，Follow short video，Follow these stories for politics、Real effects brought about by the field of economy and medical care。

　　Copy global challengesNeed to hear the stories that are difficult to hear

"China Social Sciences": What impact did the rapid development of artificial intelligence and other technologies bring to social media narrative? What should we look at and deal with these shocks?，Many important changes have shown in recent years，What is your judgment on its future development and changes?

Page: The development of artificial intelligence and the algorithm of the story telling the story and consumption method of the story。First，This points to the rising semi-automated commonly ofized talks (co-teellership) mode。As far as artificial intelligence is concerned，This author and editor problem involved in narrative writers，These problems may be more or less invisible。and if the storytelling story tells，The role of metadata bet365 best casino games and the interaction between humans and technology affects the visibility of the story，It also affects those companies that may gain value due to these interactions。

I expected，We will see the increasingly significant inter -concentry (interdiscursivity)，Various stories types will be mixed together in a creative way。

"China Social Sciences": You mentioned，Social media narrative "" can condense people together，You can also differentiate them into opposite groups "。To better cope with global challenges，Targeting for collective action，How should we play the role of the former，Avoid the trap of the latter?

Page: The story provides people with the opportunity to build a connection。Socians such as Harvey Sacks and other scholars in the previous digital era recognized this，And describes how people tell "the second story" to reflect the consistency of them and another narrator。This is also the case in social media，People will establish a connection with their stories related to themselves or can unite them with some common social narrative。But internal groups will exclude those who lack common positions、People with perspectives or identity attributes。People may feel alienated about the story telling others、Rejection or dislike。The dynamics between the teller and the story may cause the opposite description of the same event，In court、Different media、Political debate and other scenarios can be seen in this phenomenon。This power dynamics may be very complicated: some stories may become more prominent，Services for the interests of those in power，and other stories play a role in anti -narrative。

If we want to take collective action to deal with global challenges，It is necessary to better learn how to listen to the story that we can't hear the way we can't hear，Understand the role of these stories in different social and political backgrounds，Bet365 lotto review Discuss the next action。