This newspaper’s comprehensive foreign bet365 games reports The official website of London School of Economics and Political Science in the United Kingdom recently released news，Helena Chmielewska-Szlajfer, a visiting researcher at the University's Department of Media and Communication, writes in her new book "(Not) Kidding: Politics in bet365 games" (( Not) Kidding: Politics in bet365 games，Academics should not continue to ignore the political influence of bet365 games。Different from serious newspapers，Online tabloid combines celebrity information and political news，With eye-catching copywriting and clear political views。Although bet365 games are often viewed as sensational gossip media，But they have become one of the key channels for the public to obtain political information。

Chhemielewska-Sleifer discovery，2015 Polish Presidential Election、The 2016 US presidential election and the British “Brexit” referendum both triggered populist turns in their respective countries。Many serious newspapers failed to accurately predict public sentiment and voting results，In comparison，Online tabloid reporting more accurately reflects the public sentiment that truly influenced the outcome of the vote。Chmielewska-Sleifer chooses Polish media Pudelek、Mail Online, a website owned by the British media "Daily Mail" and the now-closed American Gawker，Studyed more than 2,000 campaign stories they published in the two months before each vote and the most liked comments on each story，And interviewed 20 bet365 games journalists employed by these three media outlets。

The public usually thinks，The audience of tabloid websites is non-elite and neglected groups。In fact，The readership of tabloids is very large，The Daily Mail website attracts nearly 25 million unique visitors every month，Gawker had 14.5 million unique visitors per month before closing in August 2016，Pudlake.com has approximately 6.6 million unique visitors per month。Hermilewska-Sleifer discovery，bet365 games coverage on tabloid websites is closely linked to shifts in public bet365 games sentiment。Although from different countries，These three media have many things in common in reporting bet365 games news。On the one hand，Their writing style is more relevant to the public，Using images、The title and copy present aspects of news events，The approach is bolder than that of serious newspapers。On the other hand，They do this by tightly combining celebrity topics with bet365 games content，Changed the way politicians are presented，Let readers see another side of celebrities。

The comment area below the article creates a unique advantage for bet365 games to quickly capture the public’s political sentiment。Chmielewska-Sleifer said，There is a strong correlation between the most likes on an article and the tabloid’s stance on subsequent or similar coverage。This is because，Tabloids generally use sensational copywriting and personal articles to express clear values，Thus attracting and responding to readers’ emotional needs。Once the content of the report deviates from the reader’s reception range，The risk of losing reader support increases，And bet365 games are very sensitive to this risk。Therefore，When reader feedback in the comment section of a report is inconsistent with the author’s views，The author will consider adjusting his reporting strategy or emotional stance，Make subsequent news reports more relevant to those reader comments that receive more likes。

According to Chmielewska-Sleifer，The comment section of an online tabloid is not only a public platform to promote communication among readers，It is also the newspaper editor’s assessment of future reporting directions、An important tool for choosing the emotional stance of reporting。Considering that the popularity of bet365 games has continued unabated in recent years，It’s time for academia to treat them as spaces with some political authority，Deeply explore its influence and role。

(Liu Yuwei/Compiler)