bet365 Play online games The official website of the London School of Political Economics, England recently released news about，The school's media and communication researcher Helena Hemielewska-SZLAJFER in Helena Chimielewska-SZLAJFER) In it NOT) Kidding: Politics in online tabloads) indicate，The academic community should not continue to ignore the political influence of the online tabloid。Different from serious newspapers，Online tabloids combine celebrity information and political news，With eye -catching copywriting and distinctive political views。Although online tabloids are often regarded as gossip media that manufacture sensational effects，But they have become one of the key channels for the public to obtain political information。

Hemililevska-Slyfier discovered，2015 Polish presidential election、In 2016, the US Presidential Election and the British "Brexit" referendum in their respective countries have triggered populist steering。Many serious newspapers fail to accurately predict public emotions and voting results，Comparison of comparison，Online tabloid reports more accurately reflect the public emotions that truly affect the results of the voting。Hemililevska-Slaver chose Polish media Pudelek (Pudelek)、"Mail Online", the website of the British Media "Daily Mail" and the currently closed US Gaofer Media Company (GAWKER)，Study more than 2,000 campaign reports published within two months of each vote and comments with the most likes for bet365 Play online games each report，and interviewed 20 political journalists who were hired by these three media。

Volkswagen usually thinks，The audience of the small newspaper website is the non -elite group and the ignored group。In fact，The reader group of the tabloid is very large，"Daily Mail" website attracts nearly 25 million independent visitors every month，Gaockewang August 2016 There were 14.5 million independent visitors per month before closing，Abreck.com has about 6.6 million independent visitors every month。Hemililevska-Slyfier discovered，The political report of the small newspaper website is closely connected with the public's political and emotional transformation。Although from different countries，These three media have many common points in reporting political news。One aspect，Their writing style is closer to the public，Using images、bet365 Play online games Title and copywriting show news events，Its technique is more bolder than serious newspapers。On the other hand，They combine the topic of star with political content by closely，Change the way of presentation of politicians，Let the reader see the other side of the celebrity。

The comment area below the article creates a unique advantage for the rapid capture of the public's political emotions。Hemililevska-Slyver said，An article gets the most likes and the number of comments and tabloids is closely related to subsequent reports or similar stances held in similar reports。This is because of，Tribunal generally adopts sensational copywriting and articles with personal color to express clear values，to attract and respond to the reader's emotional needs。Once the report is reported away from the reader's receiving scope，The risk of losing the reader will bet365 live casino games increase，And online tabloid is very sensitive to this risk。Therefore，When the reader's feedback from the report in the comment area is not consistent with the view of the author，The author will consider adjusting the report strategy or emotional position，The subsequent news reports are closer to those readers who have won more likes。

Hemililevska Slyver thinks，The comment area of ​​the online tabloid is not only a public platform to promote readers' communication，It is also a newspaper editor to evaluate the future reporting direction、Choose an important tool for reporting the emotional position。Considering that the popularity of online tabloids has continued to decrease，The academic community is time to see them as a space with certain political authority，Discussing its influence and role in depth。

(Liu Yuwei/Compilation)