Newspaper (Reporter Sun Meijuan) November 27，The "Eleventh Chinese Enterprise Global Image Summit Forum" hosted by the China Foreign Literature Agency was held in Beijing。Scholars of the participants focus on the theme of "Building a world -class enterprise image and promoting civilization exchange and mutual learning".，In international cooperation and trade exchanges，Chinese companies who go out should take the mission and responsibility，To make the world better perceive China、Know China、Understand China's contribution strength。

Before the opening of the forum，Visit the guests of the guests to visit the civilization of civilization on the “Belt and Road”: Enterprise Brotter — the theme exhibition of global image construction of Chinese enterprises。Reporter Sun Meijuan/Photo

Deputy Minister of the Central Propaganda Department Wang Gang proposed，Xi Jinping's cultural ideas marked the new milestone of my country's cultural construction，It will provide Bet365 lotto review a scientific guidance for the shaping of Chinese corporate image。We need to thoroughly implement the cultural thought of the internship in Jinping，Show the rule of China with the window of the enterprise、beauty of China，Show the image of China with a corporate image、Meteorological of the Great Power。In international cooperation and trade exchanges，The Chinese value that we show in mutual benefit and win -win、Chinese spirit will last for a long time。We should uphold the different concepts，Find the common point of value from different civilizations、Emotional resonance point、Interest connection point，Create conditions for civilized mutual learning、Build a platform，Connect the people's heart、Mutual and mutual benefit circle of friends is greater，Let every economic and trade cooperation across the mountains and sea，Both direction of the two -way travel for human civilization and equal communication。

Corporate image is to enhance national competitiveness、An important increase in influence。Member of the Party Committee of the State -owned Assets Supervision and Administration Commission of the State Council、Deputy Director Tan Zujun believes，Facing Bet365 lotto review a complex and diverse cultural environment、Public opinion situation，We must effectively assume a new cultural mission，Innovative practice with the construction of global brand image of central enterprises，To accelerate the construction of a world -class enterprise、Enhance the influence of the influence of the Chinese civilization communication power、Empowerment help。Realizing the great revival of the Chinese nation、In the new journey of building the modern civilization of the Chinese nation，Central enterprises will strengthen cultural self -confidence、Adhering to open tolerance、Persist in keeping up innovation，Use Xi Jinping's cultural ideas to illuminate the road to the construction of world -class enterprises，A practical performance of the achievement of the global brand image construction with central enterprises、The era of the United States and the United States and the Communist Party。

In recent years，China's economy is facing difficulties，Show strong toughness and vitality，The global image of Chinese private enterprises is increasingly expressed，The number of international brands gradually increases，Become an important Bet365 lotto review part of showing the global image of Chinese enterprises。Member of the National Federation of Industry and Commerce、Vice Chairman Wang Hongyan proposed，To further promote Chinese private enterprises to the world，Shape the world -class corporate image，Promoting cultural exchanges、Civilization Mutual Learning，Private enterprises must vigorously promote entrepreneurial spirit，Inheritance and development of Chinese business civilization; enhance the international competitiveness of the enterprise，Actively participate in high levels of opening to the outside world; promote cultural exchanges，Tell Chinese Stories。

The international community generally expects that China will play a greater role in international order and global governance reform，I look forward to more Chinese voices on major issues。From the perspective of Du Zhanyuan, director of the China Foreign Literature Bureau，In global development，Chinese companies can not only promote Chinese products、Chinese Technology、China Standard to the World，It can also spread through effective localization，Promoting Chinese culture、Chinese concept、China'bet365 best casino games s image integrates people's hearts。Chinese culture contains "people -oriented", "harmony to goodness", "good virtue", "fair and mutually beneficial", "honesty and trustworthiness", "hard work and dedication", and many other thousand years of business ethics and business spirit，Can provide value guidelines and cultural empowerment for the shaping of Chinese corporate image。

On the forum，"2023 Cases of Chinese Enterprise International Image Construction Case Collection Activity" selection results were announced。This selection selected from the 251 valid cases of "Building a New Silk Road", "Cross -cultural integration", "International Communication Innovation", "Story of Dream Characters", four special excellent cases totaling 40 cases，Based on this, "Top Ten Outstanding Cases"。

The forum released the global image evaluation system for Chinese companies for the first time，This system is from culture、Communication、Evaluation of the three major areas of the brand，More comprehensive and systematic; use big data analysis、In -depth interview、Public Opinion Survey and other research methods，More diverse; combined through quantitative analysis and qualitative bet365 live casino games analysis，It helps to better present the comprehensive strength of the global image construction of Chinese companies。

The forum also released "Towards Development Community" -The International Enterprise International Image Construction Case Collection，Selected 35 typical、Demonstration of corporate cases，Panorama shows the efforts and achievements made by Chinese enterprises in international image construction。