Current，“Emotional value” has become a popular concept that has attracted widespread public attention。Various discussions and interpretations about the value of emotions，With short video、Microfilms and other forms are widely disseminated on social media。Why emotional value has become a hot word that attracts widespread attention？Can emotional value really create value？Scholars in related fields interpret the connotation and significance of emotional value from an academic perspective。

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Emotions are a reflection of people’s attitudes towards things around them，It is a natural psychological state。In simple terms，Providing emotional value is to make people obtain psychological satisfaction。Chen Manqi, deputy director of the Social Psychology Research Office of the Institute of Sociology, Chinese Academy of Social Sciences，From a social psychology perspective，Emotional value itself is a return to concern for “people”，It is following economic value、Social value、Another value besides cultural value，has strong Bet365 app download psychological implications。Emotional value is reflected in all aspects of social life。For example，Service industry practitioners adjust their personal emotions，Show emotional expression consistent with the character，Can improve customer satisfaction。In the field of consumption，Young people are willing to pay for consumer products that can provide healing for the body and mind。

Whether emotional value can truly create value，The answer given by Yan Bing, a professor at Nankai University School of Economics, is yes。He thinks，Economics usually focuses on the exchange value of goods and services，That is, their prices in the market。From a demand perspective，Emotional value involves consumers’ emotional response and psychological satisfaction towards goods or services，Can influence consumers’ purchasing decisions and willingness to pay。Emotional value can be reflected in many ways。For example，Brand loyalty、Customer satisfaction、The emotional connection of the product, etc.。In some cases，The emotional value may even exceed the actual use value of the product，Becomes the main reason why consumers pay premium。Looking from the supply side，Value creation depends on technology、Capital and labor input，Emotional value mainly Bet365 app download affects labor and technical factors in the production function，It can improve productivity and innovation by improving employee work engagement，Thus creating greater economic value for the enterprise。At the same time，The concept of emotional value also involves the research field of behavioral economics，Will have an impact on the rational person assumption。

"In itself，Emotional value is not a labor value。" Xie Yazhou, a professor at the School of Marxism at Lanzhou University, said，The products and services with emotional value produced by hired workers can be converted into commodities with labor value after successful sale，In this sense，Emotional value is a kind of exchange value。This also illustrates the independence of exchange value from use value，In other words, there is a form of social value based on social interaction。

　　Develop the positive effect of emotional value

Present，Why emotional value receives widespread attention？In essence，This is closely related to my country’s economic and social development。Xie Yazhou thinks，The reason why emotional value has attracted attention is that people’s consumption needs have gradually shifted from material aspects to spiritual aspects。From the perspective of contradiction，People’s pursuit of emotional Bet365 lotto review value changes with the changes in the main contradictions in our society，When people’s “material and cultural needs” have been gradually satisfied by developed social production，Meeting “the people’s growing needs for a better life” has become a top priority，And "spiritual and cultural needs" are obviously an important part of "needs for a better life"。In this sense，Strengthen the supply of products and services with emotional value，It will help solve the main contradictions in our society，Thus promoting the continuous development of the cause of the party and the country in the new era。

"Emotional value realization is a multi-level process、Multi-dimensional communication practice process，Relating to emotional arousal、Emotional exchange、Emotional orientation and other stages，Thus spread among people、Profound impact on group communication and even wider social interactions。" said Zhang Xiuli, a professor at the School of Journalism and Communication at Xi'an International Studies University，Emotional value has become a buzzword in the current public sphere of social networks。In the information age，People receive massive amounts of information every day，Emotional information is more likely to attract attention and leave memories。bet365 Play online games Therefore，Emotional value has become an important communication strategy，Can effectively capture the audience’s attention，The audience often relies on emotional responses to judge the credibility and importance of information。This emotional reaction is not only a manifestation of personal psychology，It is also a part of social culture，Reflects people’s pursuit of social emotional resonance and values。

However，Reasonable thinking about the role and significance of emotional value can effectively help the harmonious and stable development of my country's economy and society。Yan Bing expressed，Public attention to emotional value reflects people’s pursuit of quality of life and personal happiness。The concept of emotional value can guide companies and organizations to pay more attention to customer experience and employee well-being，Thus promoting the development of society in a more humane and sustainable direction。At the same time，We should be wary of excessive commercialization and consumerism’s abuse of emotional value，Avoid reducing emotional value to a marketing ploy，We must also avoid reducing some issues that economics has not yet been able to explain clearly to "emotional value black boxes"，Thus ignoring its deep social significance。Bet365 app download Chen Manqi thinks，For individual impact，Emotional value has two sides。On the one hand，It allows individuals to obtain what they consider to be "happiness" and thus gain a sense of fulfillment。On the other hand，It may also hinder individual growth，Fell into a situation of excessively asking for the emotional value provided by others。

Obviously，The popularity of the concept of emotional value has strong characteristics of the times，It is a manifestation of the high development of material civilization in our country。In recent years，Prosperity and development in the field of culture, art and cultural tourism industry，It also demonstrates the people’s strong demand for a better spiritual and cultural life。Exploring the social psychological needs behind emotional value，Leverage the positive effects of emotional value display，Helps us build a more civilized socialist harmonious society。