People pay attention to culture，In fact, it is a concern for people，Because the development of culture is both a "humanization" process，It is the process of "Hua people"，People and culture are really a relationship created，As Engels said: "Every progress in culture，It's a step towards freedom。"as a new idea to lead the current economic and social development -innovation、Coordination、Green、Open、Share，The focus of the main thing about the past is more emphasis on the attention of people，It is where it is "new"。This means，Whether it is the new development concept，Still the development of culture，Both are based on promoting the free development of people。

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The prosperity of culture，The key lies in the effective improvement of cultural productivity and original power。No innovation，"Extract -type" cultural development that is simply driven by capital power，Is no vitality。Implement innovation concepts in the current cultural development of our country，Mainly start from the following three aspects。First，Forms a cultural autonomous strategy。In recent years, especially since the 18th National Congress of the Communist Party of China，my country's cultural development momentum is good。But the overall strength of Chinese culture is not commensurate with my country's international status，There is still a certain gap with the strategic goal of building a socialist cultural power country。Second，The content and form of innovative culture、Service and Communication。It should now vigorously promote culture and information、Organic fusion of intelligent technology，Continuously create cultural and new state by using new technologies，bet365 Play online games Promoting the advantages of cultural resources into cultural product advantages; through the use of network、Mobile、Digital TV and other emerging cultural carriers，How to innovate public cultural services and methods, etc.，This can meet the diversification of the people in the era of changing the transformation of China's industrialized society to an intelligent society.、Multi -layered、Multiple aspects of spiritual and cultural needs。third，Promoting the creative transformation and innovative development of Chinese excellent traditional culture。This objective requires us to find the fit point of the excellent traditional Chinese culture and modern social life，Give new era of connotation and modern expression，so、Coordination of contemporary society，better serving the great cause of socialism with Chinese characteristics。

　　Differences on the development of cultural development

Coordinated development of culture is the basic requirements of high -quality development，It is mainly reflected in the state's overall grasping and global thinking of the country's cultural development。Current，There is an imbalance in the development of my country's cultural development: the development gap between the East and Middle and West is obvious，Urban and rural dual structure prominent，The quality and quantity of culture are not matched，Disclosure of cultural undertakings and cultural industries。To change this unreasonable state，First，To increase talents in the relatively backward area of ​​cultural development、Technical and Fund Input，and give more preferential policies，At the same time, strengthen the area、Cultural cooperation and exchange between urban and rural areas，To enhance the motivation and stamina of these regional cultural development，The pace of accelerating cultural development。Next，The relationship between the "division" and "cooperation" of Bet365 lotto review the cultural undertakings and the cultural industry must be coordinated。At present, the number of cultural products in my country's cultural products is absent、Literature and art works have the phenomenon of lack of "peak" in the "plateau"，This is mainly due。If the achievements of my country's previous cultural system reform are mainly based on the "division" of different causes and industries，So the breakthrough point of deepening reform in the future should be the "cooperation" of the two internal associations on the basis of the "division" of business and industry，That is, the relationship between the cause and industry with the cultural industry as the axis heart，Pay attention to the mutual penetration and integration of business and industry。"Division" emphasizes the economic benefits of the cultural industry，"Follow" will value the social benefits of the cultural industry。Realize the "cooperation" of career and industry，It is necessary to insist on putting social benefits in the first place，Pay attention to the content quality and spiritual connotation of cultural products，Emphasizing that the cultural industry must also pursue the public value of cultural products，Responsibilities and mission to shoulder the mainstream cultural values ​​that spread the mainstream cultural values。Cultural undertakings should also talk about cost budget and efficiency，Focus on the input -output ratio，So as to build a unified social and economic benefits、The "two -wheel drive" cultural development model of the cultural business and the cultural industry，With the high -quality spiritual and cultural needs that truly meet the masses of the people。

　　Purifying Cultural Development Environment

Green is not just economy，It is also a cultural sustainable、The necessary prerequisites and conditions for healthy development，"Green" development without culture，It is also impossible to realize the harmonious symbiosis of human and Bet365 lotto review nature，Can't reflect human civilization and progress。In the process of contemporary cultural development，Cultural capitalization and capital culture are mainly manifested in the combination of cultural industries and capital.，Culture tends to be commercialized、Entertainment。This will inevitably bring at least two negative effects in the following two aspects，First, in the configuration of cultural resources，Blind investment、The problems of the project are common，Causes some local cultural projects and waste of resources; the second is the vulgarization of the development of the cultural industry、Vulgarization、Message trend obvious，Leading hedonism、Sensory experience breeding and spread，Severe corruption of some people's spiritual world, feeling empty and degraded and meaningless。To reverse this situation，Purify the cultural development environment with the concept of "green" development，Leading cultural healthy development。On the one hand，To lead the transformation and upgrade of the cultural industry with "green"，Create the cultural industry as a veritable low -carbon industry、Sunshine Industry and Circular Industry。On the other hand，It is necessary to lead people to form a civilized and healthy lifestyle，Mainly through cultural products and works、Cultural activities and services such as carriers and forms，Propaganda positive energy、Promoting truth, goodness and beauty，Guide people with cultural boutique and high -quality services to form the correct life concept、Consumption concept and aesthetic orientation。

　Promoting cultural exchanges and mutual learning

prosperity of Chinese culture，Need to go to the world，As a result, it is a long -term and supplement in the exchange with external culture，Improve international influence。To integrate excellent ideological and cultural resources，Vigorously promote the external communication bet365 best casino games of Chinese culture，We must promote Chinese culture to get out of the country with an open concept。We often say，The more national，The more the world is。Indeed，Culture without national characteristics，It is impossible to attract the attention of the world，But this is not to say that as long as we emphasize Chinese characteristics and Chinese elements，Chinese culture can naturally go to the world，To this end, you need to grasp the following two key points。First, we must fully grasp the cultural needs of various countries，Near close and integrated into the local life world。Can culture "go global"，Can I take root in a foreign country，Mainly whether it can be accepted by the local people。From this，We must not only fully understand the cultural consumption preferences of foreign people，The output is a cultural product with creative design and aesthetic value that carries the concept of Chinese value，It is also necessary to establish a linkage mechanism for culture and foreign economic and trade activities，Drives Chinese culture through commodity trade to take root in foreign countries。Second, to contribute Chinese wisdom and Chinese solution for the common problems facing humans。Modern history under the leadership of the West has developed to today，Many difficult problems that all countries have to face together，And since the reform and opening up of China, it has achieved great achievements of world -renowned attention，It has accumulated unique Chinese experience for solving these problems。So，Let's talk about open development today，Promoting cultural exchanges and mutual learning，In addition to using two international and domestic markets、Two resources，Also stands at the height of the community of human destiny，Road to China、Summary of Chinese experience，Refine it with universal things，Form a regular theory，To solve world problems to provide Chinese wisdom and Chinese solution，So as to transform Bet365 lotto review China's development advantage into discourse advantages，shows the Chinese road、The global meaning of experience in China。

　Highlighting the status of the people's main body of cultural development

Promote the high -quality development of socialist culture with Chinese characteristics，We must adhere to the development of the people、Development depends on the people、Development results shared by the people，Reflected the people's main position in cultural development。First，To maximize、The maximum range meets the growing spiritual and cultural needs of the people of the people。The needs of a person are with the development of history、Social progress is constantly developing and changing，Material needs this，The need for spiritual culture is also the same。For this，We need to take practical measures，Reduce the cost of the people obtaining high -quality cultural resources，Really implemented sharing development。Next，In addition to cultivating a strong cultural talent team，In cultural construction，It is also necessary to highlight the participation and creative role of the people。Various forms of cultural products and works，In the final analysis, they all come from the rich production and living practice of the people，Mao Zedong once pointed out: "There is a mineral collection of literary and artistic raw materials in the life of the people，This is a natural form，Is a rough thing，but also the most vivid、Ricide、The most basic thing; say at this point，They make all literary and art dwarn，They are the inexhaustible of all literary and art、The only source of the inexhaustible source。"So，Listen to the voices and demands of the people，Respect their opinions and intelligence，Observe their destiny and emotion，and through the establishment of various platforms and opening a variety of channels，Vigorously support and encourage the people to participate，It is our high -quality development of culture、The only way bet365 best casino games to build a cultural power。

In short，Facing a big change in the world in the world today，Each country and nation must keep a clear understanding of cultural development and competition。Leads my country's cultural development with new development concepts，It is an inevitable choice for us to strive to achieve the great rejuvenation of the Chinese nation at a new historical starting point。

(This article is the "Basic Research on the Philosophy of Xi Jinping Ecological Civilization Thought" (2019A010) phased achievement)

(Author Unit: Marxist College of Xi'an University of Architecture and Technology)