General Secretary Xi Jinping pointed out in his speech at the Philosophy and Social Sciences Work Symposium: “We must base ourselves on China、Learn from abroad，Digging History、Grasp the contemporary era，Care for Humanity、Thoughts for the future，Focus on building philosophy and social sciences with Chinese characteristics，In guiding ideology、Discipline System、Academic System、Discourse system and other aspects fully reflect Chinese characteristics、Chinese style、Chinese style。”bet365 sportsbook review and Communication is one of the supporting disciplines in the philosophy and social sciences discipline system with Chinese characteristics，Of course it must be in the subject system、Academic System、Focus on constructing and optimizing the connotation and theoretical system of discipline development in terms of discourse system and other aspects。This is about the concept of discipline construction and development、Thoughts、Logic、Methods and system construction，It not only conforms to the overall requirements of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era from a macro perspective，It also reflects the intrinsic demands of the development of bet365 sportsbook review and communication with Chinese characteristics at a micro level，It is a dual strategy to promote and realize the mission and the development of the discipline itself。

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Philosophy and social sciences are different from natural sciences，Although it also spans time and space、The development history of globalization across national borders and the demands bet365 sportsbook review times，But it has more class attributes and ideological attributes，Contains the unique cultural connotation and value bet365 sportsbook review country where it is located。Therefore，In a culturally diverse landscape，On the one hand, we must fully respect the independence of these disciplines，On the other hand, we must carefully create and construct its value subjectivity。

The subject system is the basis for accelerating the construction of philosophy and social sciences with Chinese characteristics。General Secretary Xi Jinping pointed out: “bet365 sportsbook review as a science，very close relationship with politics。But this does not mean that news can be equated with politics，It’s not that you can ignore its authenticity for political needs，So we must emphasize the party spirit of bet365 sportsbook review，We cannot ignore the regularity of bet365 sportsbook review work。”General Secretary Xi Jinping attaches great importance to the discipline construction of bet365 sportsbook review and communication，And the relationship between bet365 sportsbook review and politics is explained very clearly and accurately，It not only emphasizes the party principle of news，Emphasis on the laws of news itself，Reflects the scientific attitude of dialectical thinking and seeking truth from facts。bet365 sportsbook review and Communication Studies should highlight Chinese characteristics，Have contemporary character。Chinese bet365 sportsbook review and Communication Studies can only adhere to Chinese characteristics，Only in this way can we have our own profound heritage and strong national background，Only in order to be marked with Chinese style and Chinese style；Only those with contemporary characteristics，In order to be better integrated into the overall development pattern of the world bet365 sportsbook review and communication discipline system，Become an important part of it，Thus providing Chinese wisdom and Chinese experience for the continuous development of world bet365 sportsbook review and communication。

With the advancement of reform and opening up and the widespread use of new media technology，The discipline system of bet365 sportsbook review and communication in my country is improving day by day，Become the most sensitive to social development and scientific and technological progress among philosophy and social sciences、One of the fastest-growing disciplines。Theoretical Construction of bet365 sportsbook review and Communication with Chinese Characteristics、Course Construction、The teaching material system and other aspects have distinctive personalized characteristics。For example, the news theory of the Communist Party of China is the core content of bet365 sportsbook review theory，In particular, the news thoughts of the main leaders of the Communist Party of China constitute the basic framework of bet365 sportsbook review and communication with Chinese characteristics；The history of news development of the Communist Party of China occupies a dominant position in the history of news development in China，The space it occupies is also the most significant。In terms of curriculum construction，In addition to the general introduction of "Marxist bet365 sportsbook review Views"，It has also set up a series of core courses and main courses with clear guidance such as "Marxist bet365 sportsbook review Concept in Practice", "bet365 sportsbook review with Chinese Characteristics", "Party Newspaper Theory and Practice"。The Central Propaganda Department and the Ministry of Education implemented the Marxist theory research and construction project，Organized and compiled a series of textbooks on bet365 sportsbook review and communication，Reflects the inheritance and national character of the teaching material system。

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General Secretary Xi Jinping pointed out: “Our country is a big country in philosophy and social sciences，Research Team、Number of papers、Government investment ranks first in the world，But currently in academic thesis、Academic Thought、Academic opinion、Academic Standards、The ability and level of academic discourse are not commensurate with our country’s comprehensive national strength and international status。”This shows that there is still a certain gap between the academic bet365 sportsbook review of philosophy and social sciences in my country and that of advanced foreign countries，Thus scientifically、Reasonably constructing the academic bet365 sportsbook review of philosophy and social sciences in my country is a realistic issue facing the academic community。

The realistic form of philosophy and social sciences，It is all kinds of knowledge from ancient times to the present、Concept、Theory、The result generated by the integration of methods。bet365 sportsbook review and Communication is a relatively young discipline in the history of the development of discipline construction in our country，Shorter history，Academic background is not deep enough，Resources on Marxism、The grasp and integration of China’s excellent traditional cultural resources and foreign philosophy and social science resources need to be further deepened，The mission of construction and development is relatively heavy。Currently and for a long period of time in the future，The tasks faced by the discipline of bet365 sportsbook review and communication are mainly in three aspects: first, to integrate the basic theories of news communication in Marxism、The results of the sinicization of Marxist news communication theory and its cultural form，Carry out full analysis and application，Let Marxism always be the banner and soul of bet365 sportsbook review and communication with Chinese characteristics。The second is to deeply explore and absorb the ideological resources in the excellent traditional Chinese culture that are conducive to the construction of the academic system of bet365 sportsbook review and communication，And carry out creative transformation and innovative development of China’s excellent traditional culture in the development of disciplines，So that it can provide useful reference for news communication practice。The third is to absorb and learn from useful theoretical perspectives and academic achievements in foreign bet365 sportsbook review and communication，Focus on comparison、Criticism and transformation、Use，Insist on putting me first，We cannot accept Western theories and methods as the norm without analysis，Resulting in the failure to adapt to foreign food。

bet365 sportsbook review and communication with Chinese characteristics should always adhere to the Marxist view of bet365 sportsbook review。The Communist Party of China has adopted Marxism as its guiding ideology and program of action since its founding，Therefore, the guiding ideology of bet365 sportsbook review and communication with Chinese characteristics under the leadership of the party cannot deviate from Marxism。The Marxist view of bet365 sportsbook review is experiencing Marx、Engels、The ideological cultivation of Lenin and other classic writers as well as the main leaders of the Chinese Communist Party in the past、Gradually established after inheritance and development，History-tested scientific theory，Made important contributions in guiding the construction and development of bet365 sportsbook review and communication with Chinese characteristics，Is the ideological foundation and theoretical cornerstone of bet365 sportsbook review and communication with Chinese characteristics。General Secretary Xi Jinping emphasized at the party’s news and public opinion work symposium: “Marxism must be integrated into the study of news theory、Going to bet365 sportsbook review teaching，Making bet365 sportsbook review truly a discipline guided by Marxism，To enable bet365 sportsbook review students to truly become outstanding talents who firmly establish a Marxist view of bet365 sportsbook review。”Of course，The Marxist view of news is not static，It is a product that keeps pace with the times。With the continuous reform and development of China’s bet365 sportsbook review and communication undertakings and bet365 sportsbook review and communication disciplines，It is also constantly enriched and improved，To better guide news communication practice。

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The discourse system is a reflection of the academic system、Expression and bet365 sportsbook review methods，It is the knot that constitutes the network of the subject system，Mainly include: concepts、Category、Proposition、Judgment、Terms、Language, etc.。General Secretary Xi Jinping emphasized: “Give full play to the role of my country’s philosophy and social sciences，Pay attention to strengthening the construction of the discourse system。Interpreting Chinese Practice、Building China Theory，We should have the most say，But in fact, the voice of our country’s philosophy and social sciences in the international arena is still relatively small，Still unable to explain、Talked about the situation that cannot be spread。”Chinese philosophy and social sciences are facing a complex international environment in the construction of discourse system，With important missions。Among them，There are two problems that must be faced squarely and solutions gradually found: First, how to establish and improve the mechanism of mutual dialogue between Chinese and Western theories，Avoid the situation where everyone has his own opinions；The second is how Chinese and Western theories can have a dialogue on the basis of equality，It is not unilateral forceful indoctrination and suppression，But conduct theoretical exchanges and mutual learning with an equal attitude and attitude。From a practical perspective，For my country’s philosophy and social sciences，We “should be good at refining iconic concepts，Create new concepts that are easily understood and accepted by the international community、New category、New expression，Guide international academic circles to conduct research and discussions。This work must start from discipline construction，Every discipline must be constructed into a system of disciplinary theories and concepts”。

In terms of Chinese bet365 sportsbook review and Communication，In terms of discourse system, there is also a situation where the West is strong and I am weak。Although China is a big media country，But it is not a media power，Our media has a lower spread rate in the world，The communication power needs to be further improved。This is because China’s media needs to strengthen its “going global” efforts，On the other hand, it is due to the powerful power of foreign media，Chinese media appears to be weak in competing with it。Coupled with factors such as long-term ideological prejudice in the West，Making it difficult for Chinese and Western bet365 sportsbook review and communication discourse systems to achieve truly equal exchanges and dialogue。Although this situation is formed by history，But in the context of the rapid development of new media and China’s further advancement of reform and opening up, changes must be made as soon as possible。To realize the renewal of the discipline discourse system，We can make efforts in the following aspects。First, based on the acceptance psychology of foreign audiences、Accept the habit、The acceptance method transforms our bet365 sportsbook review and communication discourse system，Marketable or even tailor-made，Create and launch concepts suitable for foreign academic circles and audiences to understand and accept、Category，Strengthen the pertinence and adaptability of theoretical promotion。The second is to strengthen the subjectivity construction of the news communication discourse system。In international situations，We want to fight for the floor、Speak up，Form a public opinion ecology and communication situation in which I am the main one。The construction of bet365 sportsbook review and communication discourse system should be comprehensive、Three-dimensional，It includes news dissemination discourse methods、Discourse content、Discourse opportunities and other content，And complements my country’s “going global” strategy of foreign news communication。It not only involves the adjustment of external media layout，It also involves the cultivation of external news communication talents，This is also an issue that must be considered and treated in the construction of the discipline of bet365 sportsbook review and communication in our country。

In the process of construction and development of the discipline of bet365 sportsbook review and communication with Chinese characteristics，Discipline System、Academic System、The three discourse systems should cooperate with each other、Mutual coordination、Common development。The logical starting point and goal of the discipline construction and development of bet365 sportsbook review and communication with Chinese characteristics is，Taking my country’s basic national conditions and world development trends as the context，Propose subjectivity、Original theoretical perspectives，Building a system suitable for the development of the times、A discipline system with a unique identity、Academic System、Discourse system，Thus forming the distinctive characteristics and unique advantages of my country’s bet365 sportsbook review and communication discipline。

　　(This article is a phased result bet365 sportsbook review later-stage funded project bet365 sportsbook review National Social Science Fund "Research on the Innovation of News and Public Opinion Thoughts bet365 sportsbook review Communist Party of China in the New Era" (19FXWB020)

(The author is the deputy dean of the School of bet365 sportsbook review and Communication, Anhui Normal University、Professor)