General Secretary Xi Jinping pointed out in a symposium at a symposium of philosophy and social sciences: "、Drawing on foreign，Digging History、Grasp the contemporary，Care humans、Future -oriented thinking，Focusing on building a philosophy and social science with Chinese characteristics，Guiding Thought、Disciplinary System、Academic System、The discourse system and other aspects fully reflect Chinese characteristics、Chinese style、China Qi Pai。"News Communication is one of the disciplines of supporting and social sciences with Chinese characteristics and social sciences，Of course, it is necessary to be in the subject system、Academic System、The discourse system and other aspects are focusing on building and optimizing the development connotation and theoretical system。This is related to the concept of discipline construction and development、Thinking、Logic、Methods and System Construction，Not only in accordance with the overall requirements of Xi Jinping's new era of socialism with Chinese characteristics in the new era，The inherent essential appeal of the development of journalism and communication with Chinese characteristics in the micro，is the dual strategy that promotes and realizes the development of mission tasks and discipline。

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Philosophy and Social Sciences Different from Natural Science，Although it also has time and space、History and Time Conditions that across the national borders，But it has more class attributes and ideological attributes，Contains the unique cultural connotation and value of its country。So，In a cultural diversity pattern，On the one hand, we must fully respect the independence of these disciplines，On the other hand, we must carefully build and build its value subjectivity。

The subject system is the basis for accelerating the construction of philosophy and social sciences with Chinese characteristics。General Secretary Xi Jinping pointed out: "Journalism as a science，The relationship bet365 best casino games with politics is closely。But not to say that news can be equivalent to politics，Not to say that it can not be authentic for political needs，So you must emphasize the party spirit of journalism，It cannot ignore the regularity of the news work。"General Secretary Xi Jinping attaches great importance to the construction of the discipline of journalism and communication，and the relationship between news communication and politics is very clear and accurate，not only emphasizing the party spirit principles of the news，Emphasizing the rules of the news，Scientific attitude that embodies dialectical thinking and seeking truth from facts。News Communication should highlight Chinese characteristics，With the age character。China News Communication only adheres to Chinese characteristics，Only to have your own deep heritage and rich national background，Only the Chinese style and the Chinese style of Chinese style can be played; only the characteristics of the age，can better integrate into the overall development pattern of the discipline system of the world news and communication discipline，Become an important part of it，Therefore, it provides Chinese wisdom and Chinese experience for the continuous development of world news communication。

With the advancement of reform and opening up and the wide use of new media technology，The discipline system of my country's journalism communication is improved every day，Become the most sensitive reflection of social development and scientific and technological progress in philosophy、One of the fastest disciplines that keep up with the times。Journalism and Communication of Chinese characteristics in theoretical construction、Course Construction、Teaching materials system and other aspects have distinctive personalized features。For example，Especially the news ideas of the main leaders of the Communist Party of China constitute the basic framework of journalism and communication with Chinese characteristics; the history of the development of news development of the Communist Party of China has a dominant position in the history of Chinese news development，The space occupied is also the most significant。In terms of curriculum，In addition bet365 best casino games to the generally opened "Marxist News"，A series of guilty core courses and backbone courses such as "Practice Marxism", "Journalism of Chinese Characteristics", "Party News Theory and Practice"。The Central Propaganda Department and the Ministry of Education have implemented Marxist theoretical research and construction projects，Organization compiled a set of news communication series textbooks，Reflecting the inheritance and ethnicity of the teaching materials system。

　Blend a variety of ideological and cultural resources

General Secretary Xi Jinping pointed out: "my country is a great country of philosophy and social sciences，Research Team、Number of papers、Government input, etc. are all in the world，But currently in academic propositions、Academic Thought、Academic Perspective、Academic Standards、The ability and level of academic discourse are not commensurate with my country's comprehensive national strength and international status。"This indicates that there is still a certain gap in the academic system of my country's philosophy and social science compared with the academic system of advanced foreign countries，Therefore, scientifically、Reasonably constructing my country's philosophical and social science academic system is the realistic topic facing academic interface。

The actual form of philosophy and social sciences，Various knowledge from ancient times to the present、Concept、Theory、Methods, etc.。News and Communication in the history of the development of discipline construction in my country belongs to a younger discipline，Short history，Not deep academic heritage，For Marxist resources、The grasp of and integration of the excellent traditional cultural resources of China and the integration of foreign philosophy and social science resources needs to be further deepened，The mission task of construction and development is relatively heavier。For the current and long period of time，The tasks faced by the discipline of the news communication are mainly three aspects: First, the basic theory of Marxism about news communication、The results of the Chineseization of Marxist news communication theory and their cultural forms，Perform full explanation and use，Let Marxism always bet365 live casino games become the banner and soul of journalism and communication with Chinese characteristics。Second, in -depth excavation and absorption of the ideological resources of the construction of the academic system of journalism and communication in the construction of the academic system of journalism and communication，Creative transformation and innovative development of Chinese excellent traditional culture in discipline development，Make it can provide useful reference to the practice of news communication。Third is to absorb and learn from the useful theoretical viewpoints and academic achievements in foreign news communication，Pay attention to comparison、Criticism and transformation、Use，Persist in me as the main，Do not analyze Western theory and methods as Guiyi，Caused foods to fail。

News and Communication of Chinese Characteristics should always adhere to Marxism News。The Communist Party of China has regarded Marxism as a guiding ideology and action program since its establishment.，Therefore, the guiding ideology of journalism and communication under the leadership of the party cannot deviate from Marxism。Marxist news view is experiencing Marx、Engels、Lenin and other classic writers and the ideological culverts of the main leaders of the Chinese Communist Party、The gradually established after inheritance and development，Scientific theory after historical inspection，I have made important contributions in the construction and development of news communication with Chinese characteristics，Is the ideological foundation and theoretical cornerstone of journalism and communication with Chinese characteristics。General Secretary Xi Jinping emphasized at the party's news and public opinion work symposium: "Marxism penetrates through news theoretical research、Go in news teaching，Make news science really a discipline guided by Marxism，Students who learn news can truly become an excellent talent who firmly establishes Marxist news views。"Of course，Marxist news view is not unchanged，but the product that keeps pace with the times。With the continuous reform and development of the discipline of China News Communication and the Discipline of News and Communication，It is also constantly enriching and perfect，to better guide the practice of news communication。

　　Focus on creating a new concept and new expression and new expression

The discourse system is a reflection of the academic system、expression and communication method，It is the new knot that constitutes the network of the subject system，It mainly includes: concept、category、Proposition、Judgment、Terms、Language, etc.。General Secretary Xi Jinping emphasized: "Give play to the role of my country's philosophy and social sciences，Pay attention to strengthening the construction of the discourse system。Interpretation of Chinese practice、Constructing Chinese theory，We should have the most right to speak，But in fact the voices of my country's philosophy and social sciences are relatively small，Still in a reasonable thing、I can't tell the situation。"Chinese philosophy and social sciences are facing a complex international environment in the construction of the discourse system，Shoulder the important mission task。where，There are two problems that must be faced and gradually find the cracking countermeasures: First, how Chinese and Western theories build and improve each other，Avoid the situation of each word; second, how Chinese and Western theories are dialogue on the basis of equality，Not a unilateral strong instilling and suppression，Instead, the theoretical exchanges and mutual learning are based on an equal attitude and mentality。From the perspective of practice，For my country's philosophy and social sciences，We must be good at refining the identifier concept，Create a new concept that is easy to understand and accept for the international community、New category、New expression，Guide the international academic community to launch research and discussions。This job should start with discipline construction，Each discipline must build a discipline theory and concept of the system "。

As far as Chinese news communication is concerned，It also presents the situation where Western Qiangqiang is weak in the discourse system。Although China is a major media country，but not a media strong country，Our media has a lower spread in the world，Communication power needs to be further improved。This aspect is due to the intensity of "going global" by Chinese media.，On the other hand, due to the powerful forces in the face of foreign bet365 Play online games media，The strength of Chinese media comes to compete with it is weaker。Coupled with factors such as long -term ideological prejudice in the West，As a result, the discourse system of Chinese and Western journalism communication is difficult to achieve truly equal communication and dialogue。Although this situation is formed by history，But in the context of the rapid development of new media and further promotion of reform and opening up in China, it must be changed as soon as possible。To achieve update of the disciplinary language system，We can make efforts from the following aspects。First, according to the psychology of acceptance of foreign audiences、Accepting habit、Accepting method Reform our news communication learning system，A suitable marketing and even tailor -made，Create and launch the concept suitable for the understanding and acceptance of the national and foreign academic circles and audiences、category，Strengthen the targeted and adaptability of theoretical promotion。Second is to strengthen the subjectivity construction of the news spreading language system。In international occasions，We want to strive to speak、Active voice，Forms the situation of public opinion ecology and dissemination of me -oriented public opinion。News Communication learning discourse system construction should be comprehensive、stereo，It contains news spread words、discourse content、Talk opportunities and other content，and the strategy of spreading the "going global" strategy with my country's foreign news。It not only involves adjustment of foreign media layout，And involved the training of talents of foreign news communication，This is also a problem that must be considered and treated in the construction of the discipline of journalism and communication。

In the process of the construction and development of the discipline of journalism and communication with Chinese characteristics，Disciplinary System、Academic System、The discourse system should cooperate with each other、Coordinate with each other、Common Development。The logical starting point and goal of the construction and development of the discipline of news and communication disciplines with Chinese characteristics are，With my country's basic national conditions and world development Bet365 lotto review trend as the context，Proposal to be subjective、Original theoretical viewpoint，Build a suitable development of the times、Disciplinary system with unique logo、Academic System、discourse system，Then form the distinctive characteristics and unique advantages of my country's own discipline。

　　(This article is the National Social Science Fund's later funding project "Research on the Innovation of the Communist Party of China News and Public Opinion" (19FXWB020) phased results)

(The author is deputy dean of the School of Journalism and Communication of Anhui Normal University、Professor)