my country as one of the four ancient civilizations in the world，After thousands of years of development and accumulation，Classed gorgeous color、Bobo and profound intangible cultural heritage。my country's intangible cultural heritage is based on Huaxia civilization、Based on Chinese culture，It has a long history、Diverse forms、distinctive characteristics and other characteristics，It contains the wisdom of the Huaxia nation，It has a pivotal position in various fields in modern society。But modern people produce、Great Change of Lifetime，The environment for the survival of the intangible cultural heritage also changes with it，Causes its rapid decline or even disappearing。At this stage，Research on the research work of intangible cultural heritage in my country, although a certain achievement has been achieved，But the overall protection and development is not optimistic。In an informatization environment，How to realize the innovative development of intangible cultural heritage deserves our deep thinking。

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my country's intangible cultural heritage is the accumulation of wisdom and experience for thousands of years in the Chinese nation，Carrying the Chinese nation's lifestyle and value concept，It has extremely strong cultural characteristics。With the living environment of intangible cultural heritage, the living environment continues to change，my country's intangible cultural heritage has formed different categories: First, traditional oral literature and language heritage，That is, various bet365 live casino games types of folk verbal literature and language works circulating in the folk，Ru Jiao、Myth、Ballad、Proverbs, etc.。Second, traditional artistic heritage，That is, various traditional art and traditional performance forms with active attitude，Ru art、Calligraphy、Music、Drama、Acrobatic、song and dance、Quyi, etc.。Three is traditional skills、Medicine and Calendar Heritage，That is, the skill of the folk inheritance with national marks、Medicine and Calendar，such as paper -cut、New Year's Painting、Embroidery、Dance Dragon、Chinese medicine acupuncture、Traditional calendar, etc.。Fourth is traditional etiquette、festivals and other folk heritage，This type of heritage helps to help modern people understand history，It is modern people who feel traditional art、Ancient social form、Important ways of traditional culture，As Dragon Boat Festival、Qingming Festival、Twenty -four solar terms, etc.。Five is traditional sports and entertainment heritage，This kind of legacy has significant activity characteristics，Close to life，With significant social value、Cultural value and artistic value，Ruwu、Chess, etc.。Six is ​​other types of intangible cultural heritage，Including knowledge and practice of nature and universe。

　Development status

Intangible cultural heritage comes from different areas、Production and life of different ethnic groups，It is the Chinese nation's continuous accumulation in the long history and long river、Outstanding traditional culture formed by summarizing and developing formed，Its significant feature is "living attitude"。The development of intangible cultural heritage needs to rely on the development of inheritance subjects，bet365 live casino games and rely on the changes in the social environment。As an intangible wealth，Intangible cultural heritage is an important foundation for the inheritance and development of national culture，Therefore, it cannot only be solid -state protection during development。The protection of the protection of intangible cultural heritage in my country starts late，The starting stage can be traced back to the end of the 20th century，After more than 20 years of development，Protection of intangible cultural heritage、Communication、Get a certain progress in inheritance。But with the continuous changes in the social and cultural environment，The development of intangible cultural heritage faces some problems。The development and protection of the previous intangible cultural heritage is mostly based on the affinity bond，Development mode is mainly passed down by father and son、Master and apprentice inheritance。In an informatization environment，The development of intangible cultural heritage gradually combines with modern information technology，Electronic archives formed an intangible cultural heritage electronic file。At the same time，The development of intangible cultural heritage with digital technology has attracted much attention，and the Internet、New Media、Cloud Platform、Big Data、The application of technologies such as artificial intelligence enables the development model of intangible cultural heritage to innovate。

　Development ideas

In the information age，The combination of culture and technology will become the mainstream trend。Based on modern information technology，Cultural experience method、Production Factors、The constituent elements will change。Cultural products that integrate modern information technology have also been sought after by the general public，Stimulate more audience's consumer demand for bet365 live casino games culture，Gradually form a emerging cultural industry。In the development of the future cultural industry，Culture、Technology、Knowledge will be deeply integrated，Affect and reconstruction of contemporary culture、Structure and value orientation。At this stage，Background for the diversified development of global information，Intangible cultural heritage has gradually become a historical heritage、International cooperation、Important bridges and carriers of cultural exchanges，The innovative development of intangible cultural heritage is imperative。

In the information environment，Simple rescue can no longer solve problems facing the development and protection of intangible cultural heritage。In the sense of culture,，Fusion modern information technology has become the mainstream form that cannot be ignored in the development of intangible cultural heritage。Based on modern information technology can actively transform intangible cultural heritage to creative cultural industries，Cultural form transformation and upgrading to promote the cultural heritage of intangible material cultural heritage，Let more audience recognize the connotation and charm of intangible cultural heritage。Fusion modern information technology can further enrich the resources of the intangible cultural heritage industry，The process of accelerating the integration of intangible cultural heritage into the modern cultural industry。Innovative development of intangible cultural heritage based on the information environment，It is to choose suitable modern information technology to apply in the field of cultural development，Use modern information technology to achieve faster the various intangible cultural heritage、Effective communication，The ideal state of the development of intangible cultural heritage and the development of modern information technology to achieve mutual benefit，to create bet365 Play online games more economic and social value。

Development Strategy

In an informatization environment，How to better protect、Inheritance、Development and innovation of non -material cultural heritage has attracted much attention。The widely used application of digital technology in the inheritance of intangible cultural heritage，The integration of the development of intangible cultural heritage and information technology has achieved substantial progress。But modern information technology changes rapidly，Only the deep integration of the development of intangible cultural heritage and modern information technology，Build an innovative development system for intangible cultural heritage in an information -based environment，can effectively promote the inheritance and development of my country's intangible cultural heritage。Innovative development of intangible cultural heritage of modern information technology，First，Need to focus on and apply modern information technology，To avoid blind stacking technology，The category and characteristics of combined with the intangible cultural heritage find the modern information technology that is compatible with it。Next，In the innovative development of intangible cultural heritage，The characteristics of different intangible cultural heritage should be fully considered、Development prospects，Use modern information technology，Communicate with the existing inheritance or organization with the intangible cultural heritage，Understand the formal form、Development status、Development mode、Project Features, etc.，Select information technology and applied according to the description of the existing information and the inheritor。again，Facing some intangible cultural heritage without inheritors，Digital display can be used when innovative development、Internet platform to enhance the public's understanding，Let more people understand these intangible cultural heritage，Actively excavate potential inheritors among the majority of the audience。In the Bet365 app download face of some intangible cultural heritage with inheritors but the market incompletely connected，When innovative development of it，It should be combined with its characteristics、Development status and modern market demand，Improve it through information technology，Promote it through an information platform，Improve its vitality and market competitiveness。Last，In the innovative development of intangible cultural heritage，For common problems，Actively integrate information technology to form an innovative development system that is easy to be accepted by modern people。

(This article is the project of the Three Gorges Cultural and Social Development Research Center of Hubei Province's Humanities and Social Sciences Research Base in Hubei Province, the project of the Three Gorges Cultural and Social Development Research Center "Element Penal Lottery、Research on Cultural Industry Selection and Regional Economic Development "(2017kf06)、The Special Project of the Three Gorges University Search Fund "Unewal and Inadequate Development Research Research on Regional Economic Cooperative Development" (2017xzt15) phased results)

(Author Unit: School of Economics and Management of the Three Gorges University; Communication Author Unit: School of Foreign Languages ​​of the Three Gorges University)