In recent years，Social media based on the mobile Internet rises quickly，Breaking the monopoly of the public media for information release and agenda settings，enriched the channels of the public's expression。After major emergencies,，Internet public opinion often bursts out，For the mentality of the people、Social stability and economic development have important impacts，It also puts forward new challenges to the government's public opinion response and the crisis of public events。The academic community made a lot of related research on public events and its response to public events，However, the relevant systemic induction and review are relatively limited。Sumulating and sorting past documents，Provide theoretical reference and empirical basis for public opinion for the joint control of public events for each subject，It has important practical significance，At the same time, it can also consolidate the foundation for future public opinion research、Clear thinking。

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The types and characteristics of public events have an important impact on the generation and development of online public opinion。According to different standards，The Internet public opinion incident can be subdivided into different types，If you divide it with the theme of the event，can be divided into education、Environment、Medical、Food Safety、Corporate Finance、Anti -corruption and integrity and public policy types。Although past scholars have different standards for public incidents，bet365 Play online games But the results of its research have an important commonality: public rights are the concerns of public opinion online public opinion。The largest proportion of online public events is the government as an event as the main body，Especially the incident that the government and officials are directly involved，If officials have corruption and abuse of public rights。Such incidents will cause special concern for the public，This reflects the sensitivity of the people in the social transformation stage。Some people have no trust in traditional media under the influence of emotional influence，It is easy to cause the outbreak and diffusion of public opinion。other，Discovery of past studies，In the Internet of public opinion for almost all types of public events，Discussion on government roles and behaviors involved，This reflects the government's handling department for public events，Its response speed、Measures and response calibers are concerned by the public and the media，It has an important impact on the development path and follow -up governance of public opinion。

　Public opinion development stage

The academic community conducted a lot of research on the development cycle and stage of the public incident in public events，I summarized the series of model models，Including three -stage model: occurred、Change and end; Fourth -stage model: formation、High -rise、fluctuations and eventually dilute; Five -stage model: early communication、Social knowledge、Social expression、Social Action and Media Memorial; Sixth Stage Model: Breeding、explosion、diffusion、Repeated、Affairs and long tail。What needs attention is，Measures in crisis treatment may lead to extended or bet365 live casino games even alternating appearances in some stages of public opinion development。

The government can take different measures at different stages to affect the popularity of public opinion，Guide the direction of public opinion。Discovery of past studies，Do a good job of public opinion filing，respond to public concern in time after public events，To a certain extent, it can avoid the outbreak of public opinion，A response to the public will also affect the popularity of public opinion。For example，Study discovered，The government uses the formal press conference to respond to hot issues of social attention，There is a significant positive impact on the popularity of public opinion，Responsible for concern through the announcement or file，But it has a significant negative impact on the popularity of public opinion; in the mid -term development of public opinion，Government's disposal measures are the most concerned，To enhance the transparency of the response、speed and density，can effectively remove the panic and anger caused by the rumors caused by online rumors，Otherwise, it may enter the repeated stage of public opinion; and in the stage of public opinion disadvantage and dilute stage，The government must also pay attention to the repair of image and credibility，In particular, paying attention to the follow -up treatment of related events may cause new public opinion points。

　The relationship between participating subjects and public opinion development

The main participants in the development of public events are netizens、Government and media。You can follow different population standards，Divide netizens into different subdivided groups，If it is divided into urban residents and rural residents in the place of residence，or divided into intellectuals bet365 Play online games according to occupation、Student、Officials, etc.，There are certain differences in network hotspot public opinion incidents that different segment groups care about。Discovery of past studies，Current urban residents become the most active group in network incidents，Farmers and workers become less network incidents.，This reflects the differences in the differences in the ability of knowledge skills and network hardware to lead to the public participation ability of different groups。

The government is an important participant in the Internet of public opinion，The time point of its feedback after the public opinion occurred after the public incident、Coping strategies and specific measures，All are important factor affecting the direction of public opinion。In the era of social media，The government's public opinion relief work is facing the technical dilemma of public opinion hotspot identification and early warning、The dilemma of action coordination between the departments and the superior governments and how to coordinate the discourse dilemma of "official language" and "online language"。To break through these difficulties，Need to comprehensively improve government response capabilities，Improve the authority of discourse、The timely response、The transparency and accuracy of the information，and the government departments、Coordination between superiors and lower levels。

The media participating in the subject of public opinion not only refers to traditional media or online media，It also includes social media platform。The emergence of online platforms and the participation of online media is an important condition for the public events to cause public opinion hotspots。The proportion of hot bet365 live casino games events exposed through the Internet media increased year by year，Online media has greatly enhanced the timeliness of public incident exposure。The special need to pay attention is，Some accounts that have hundreds of thousands or even millions of fans on social network platforms have reached the media size of the media，Double features with "individual" and "media"。The participation of these popular social media accounts is the core condition of the popularity of public opinion in public events。These accounts and netizens who follow them are interaction，jointly promoted the development of public opinion。If you strategically play the role of these accounts，It also helps to resolve public opinion。

　　response strategy

The government strategy of public opinion on public events in the past 20 years，Make a lot of empirical research。Domestic scholar Lin Zhen summarized the three orientations and measures of "control", "response" and "governance"。The first is the "control" orientation，It is believed that the government should control the public opinion of public events，Mainly filtering through sensitive words，to block or delete crisis public opinion content，Or the user interface in the online media platform，Users pay attention to the recommended news content instead of comments from other users。Although public opinion control has certain necessity，But also to grasp the principle and boundary of "control"。

The second is the "response" orientation，Including public opinion tracking、Risk assessment、response、Processing Plan、Processing Plan、Studies in six aspects of public opinion response。In recent years，Facing the public incident network public opinion，The response Bet365 app download mechanism of some government departments is not sound and perfect，The phenomenon of relative lag of official authoritative news still exists。So，The government should improve the public incident online public opinion response and disposal plan，Make public opinion treatment with chapters to follow、step by step。

The third is the "governance" orientation，That is。One aspect，Different departments of the government、A coordinated linkage mechanism should be established among the governments of superiors，On the other hand, the government must fully cooperate with diverse subjects，Coordinated governance。

To sum up，Different due to the type and development stage of public events，The focus of the focus of public opinion and the discourse framework is also different。As an important subject to promote the development of public opinion，The government should change the thinking of public opinion，Improve public opinion governance ability，Establishing emergency plans to deal with different types of public events at different stages，Strengthen and the media、Social Media Popular Accounts and other subjects of multiple linkage cooperation，Properly solve and respond to the Internet public opinion of public events，Timely resolve the crisis of public opinion，Then maintain social stability。

(This article is the key project of the National Social Science Fund "Research on Public Opinion Governance of Public Incidents based on big data" (18AXW010)、The Ministry of Education's Humanities and Social Sciences Youth Project "Study on the Construction and Communication Mechanism of Social Media Traditional Chinese Medicine relationships" (18yjc860007) phased results)

(Author Unit: The School bet365 best casino games of Journalism and Communication, the University of Foreign Trade, Guangdong、Guangzhou International City Innovation and Communication Research Center)