Innovation exploration of all media and social governance
November 11, 2020 10:22 Source: "China Social Sciences", November 11, 2020, Issue 2045, 2045

Since the 18th National Congress of the Communist Party of China,Deep changes in the field of social governance in my country,Bet365 app download the social governance pattern of co -construction, co -governance shared by the people is made in practice,Highlighting achievements are manifested in the party's construction in all fields of society、Each link、Generally enhanced in all aspects, especially at the grassroots level,Make sure the correct political direction of strengthening and innovative social governance。2019,The Political Bureau of the Central Political Bureau first collectively studied the "classroom" in the People's Daily,"Course" is determined to be the development of the whole media era and the media integration and development,meaning is unusual。General Secretary Xi Jinping pointed out,Continuous development of all media,Leading public opinion ecology、media pattern、Deep changes in the communication method,Public opinion work faces new challenges。

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"Four Quan" media refers to the whole media、All media media、All media media、Full -Effect Media,It is an exquisite summary of the media integration trend of the entire media era,Comprehensive reflecting the complex situation of the development of all media。Now new technology、New format、New models are endless,The development of mobile communication and intelligent communication is a thousand miles a day,Communication platform from news media to commercial websites、Industry website、Personal website、E -commerce platform、"Three Microles"、Various public accounts diffuse; spread terminals bet365 best casino games from reporting、Issue、Taiwan、Duan、micro、screen multi -terminal transfer,Positive integration of intersection; communication channel、Platform、Terminal diverse,Instant Scenery Online,Interactive、Service style、Experience scenes infiltrate all aspects of social life。

Interpretation of this new communication pattern,It needs to be supported by the theoretical framework of the system。Media confession is a new media research perspective,Can be divided into information production available、Social confession and mobile three parts,Its theoretical framework is in line with the needs of emerging communication forms in the construction of the "Four" media and the needs of the new communication architecture。The current important task of the media is to explore new technologies to enhance the media for the media,Break through the current media fusion dilemma,By confession framework,Evaluate the development potential of emerging media technology and new media organizations,So as a wider future。Instantly、Mobile、Interactive、Share、Experience、Flat is the social media era with the main characteristics,Form a huge volume、Complex and variety of information communication system,Public opinion ecology、media pattern、Deep changes in the communication method。

  Develop the "Four Complete" media innovation social governance

Human social governance model must turn to social division of labor、Diversity of governance mode with industry autonomy。American anthropologist Robert Ridfield proposed the two concepts of "big tradition" and "small tradition",With regular organizations and institutions、Form -to -form large traditions are suitable for the upper class,and popularized、stronger small traditions suitable for the public。"Big Tradition" and "Little Tradition" coexist,It bet365 Play online games means that modern social governance has diversity。At the same time,Modern social governance system is an open system,The institutionalization of social governance needs to adhere to the leadership of the party committee、Under the premise of the government's responsibility,Through relevant policy innovation and system construction,Guide the healthy development of various social subjects including social organizations,Give full play to the coordination of subjects such as social organizations in social governance、Communication and services such as governance functions,Effectively stimulate the public to actively participate in social governance,Make the subjects of various society a important support for social governance。We must continuously expand the party committee、The institutionalization channel of the government interacts with various social subjects,Strengthen the Party Committee、Coordination and communication between the government and the social subject,So as to truly form a party committee leader、The government is responsible、Social Cooperation、Public participation、Social governance system for the protection of the rule of law。Build the "Four" media patterns and innovative social governance innovation models in the new era,can start from the following four aspects。

First, to create a social governance pattern of joint construction and co -governance in the new era。Co -construction and co -governance sharing is the three keywords that understand the new social governance in the new era。The report of the Fifth Plenary Session of the 19th Central Committee of the Communist Party of China proposes to improve the quality of people's life,Improve the level of social construction,Improve the basic public service system,Improve Bet365 app download the social governance system for co -construction and co -governance sharing。This deployment clearly reflects the people -centered thought,It also reflects the dialectical relationship of strengthening and innovative social governance and guarantee, and improving people's livelihood.。Strengthen and innovate social governance,It must be firmly established by people's position,Adhere to the status of the people,Effectively take the fundamental interests of the broadest people as the starting point and end point of social governance,Form effective social governance、Good social order,Make the people's sense of gain、Happiness、The sense of security is more fulfilling、More secure、More sustainable。Create a social governance pattern of co -construction and co -governance,It is both the goal requirements of strengthening and innovative social governance,It is also one of the main characteristics of the socialist social governance system with Chinese characteristics。In recent years,The basic system of social governance in my country has gained a new breakthrough in multiple fields,Including the implementation of a comprehensive two -child policy,Establishing a major illness insurance system,Improve the social assistance system,Promoting pension and rail reform、Group organization reform、Reform of the household registration system has achieved a series of major progress; more importance to the status of the people's subject,Actively explore new historical conditions in various places to organize new ways and methods of organizing the masses,Created a new situation of group defense and group treatment。

Second is to build a new era social governance system integration and innovation mode。Social governance is based on the realization and the protection of the rights Bet365 lotto review of the masses,Social problems in national governance,Improve social benefits、Guarantee people's livelihood、Resolve social contradictions、Promoting social fairness、The process of promoting the orderly and harmonious development of society。The emergence of social media and its extensive impact on society and politics,Re -trigger the attention and thinking of scholars' attention to media governance。In the background of the rapid development of new media and the increasingly deepening of globalization,Media governance not only refers to policy management at the national government level,It also includes the co -construction rules of the Media Industry Association、Self -supervision of the media。At the same time,Media governance will also be affected by external influences from different regions and industries around the world。These factors jointly affect the process and effect of media governance。

Third, focusing on big data embedding,Improve the effectiveness of urban social governance。Big data technology is an important engine for improving the effectiveness of urban social governance,It is also an important means to deal with new challenges of social governance。So,Based on big data technology、Unified national social governance special business work information sharing mechanism。"Information sharing、Data linkage、Open Expansion "is the target,Public Security、Urban Management、Food and medicine and other functional systems and cities、Street、The proprietary data of the community is integrated into a unified, professional and efficient grid governance platform,to establish a large database covering the country's social governance。Based on this,Should be embedded in the party building、Civil Affairs、Health、Property and other service categories,Basic Bet365 lotto review data of using big data technology integration and analysis of each service application,Timely collection of social governance data、Accurate analysis and activation and utilization,Improve the effectiveness of urban social governance。

Fourth is to build the "Four" media pattern。Mainstream media must master the initiative and dominance of the public opinion field,Provide more authentic and objective in time、Information content with distinctive views,Efforts to occupy a new public opinion position,Expand the mainstream value influence。to support、Guarantee、Guidance and governance action,Promoting news and public opinion、Ideological Theory、Literature and Entertainment and Popular Science Knowledge and other online content ecological healthy development,Build a wind and clear network space,Meet the people's pursuit of a better life。In the integration and construction from central media to county -level media,Use new technology boldly、New mechanism、New mode,All -round coverage of realizing news communication、Extension of all -weather、Expansion in multiple fields,Promote media integration and development in depth。Facing a big change in the face of a century,The results of the information revolution must be used,Promote media integration and development in depth,Consolidation、Strong mainstream public opinion field,Maximize and optimize the effect of propaganda effect,Make the Internet's maximum variable into the largest increase in career development。

(This article is the key project of the National Social Science Fund "Research on Public Opinion Governance of Public Incidents based on big data" (18AXW010)、The National Social Science Fund Project "Research on the Study of Panic Metering Models and Adjusting Bet365 lotto review Mechanism" (19BXW111) phased achievement)

(Author Unit: The School of Journalism and Communication, the University of Foreign Trade, Guangdong、Guangzhou International City Innovation and Communication Research Center)

Editor in charge: Cui Cen
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