Promote the high -quality development of public cultural services，is to further deepen the reform of the cultural system、Important tasks for developing advanced socialism，It also allows the people to enjoy more fulfilling、Rich、High -quality spiritual and cultural life，Guarantee the basic cultural rights and interests of the people，The inevitable requirements of the people's new expectations for the people's new life。Recent，The General Office of the Central Committee of the Communist Party of China、The General Office of the State Council issued the "Fourteenth Five -Year Plan" Cultural Development Plan，To further promote the prosperity of socialist culture at a new historical starting point、Building a socialist cultural power provides an important follow -up。

New model of public cultural service governance with Chinese characteristics。Strengthen public cultural service governance，It is in line with the development of the theory and practice of public cultural service in my country、The inevitable requirements for promoting the management of traditional cultural undertakings towards the construction of a modern public cultural service system，It is also an inevitable requirement for the high -quality development of public Bet365 app download cultural services。In order to explore the new model of public cultural service governance with Chinese characteristics，We need to adhere to the people -centered，Leading with the core values ​​of socialism，Persist in correct orientation，Adhere to the government -led、Social participation、Construction sharing、Reform Innovation。Explore the new public cultural service governance mode，It is conducive to the relationship between the government to properly handle public cultural public welfare and marketization，To better play the positive role of the market in resource allocation。Public cultural services not only emphasize the direction guidance and planning design of the cultural department，Also follow the capital advantage of social organizations、Customer orientation of market entities and the value preferences of the people。The kinetic energy of the diversified subject in the construction of the modern public cultural service system should be fully released，Gradually form a government、Market、Social Organization、Public participation、The "interactive rational" institutional framework of negotiation and dialogue。

Focus on improving public cultural service efficiency。Effective improvement of public cultural services is a problem that the high -quality development of public cultural services in the new era must be responded and solved。In Bet365 app download recent years，Under the vigorous promotion of the state and governments at all levels，The construction of my country's public cultural service system has achieved great achievements。But it is undeniable，Public cultural services are difficult to meet the growing spiritual and cultural needs of the people of the people，It can not fully follow the requirements of modern society after the transformation of the main contradictions of society。This makes the structural contradictions between existing cultural products and service supply and demand more prominent，The issues of low -end supply and invalid supply are also increasingly exposed。Therefore，Promote the high -quality development of public cultural services，Should accurately identify the demand for basic public cultural services of the masses，Dynamically adjust the basic public cultural service standards according to the level of socioeconomic development，Improve the quality of public cultural services，Constantly meet the diversification of the people、Multi -layered、Multiple aspects of spiritual and cultural needs，Effectively improve the masses' awareness of public cultural services、Participation and satisfaction。

Effectively promote the construction of urban and rural integration。High -quality development of public cultural services is the integration of Bet365 lotto review urban and rural public cultural services、Balanced development。Create multi -level、Wide -covered public cultural service system，Should work hard to break the urban and rural dual structural barriers，Optimize cultural resource allocation，Breaking through the cultural interval of different degrees of internal society。Actively promote equalization of basic public cultural services，Establish a unified and reasonable urban -rural public cultural service standard system，Equivalence of promoting equalization with standardization、Betterization and convenience，Make urban and rural residents have the right to get the same、Program fair、Basic public cultural services with equal opportunities。Strengthen rural cultural governance，Tightly surround the strategy of rural revitalization，Integrate rural cultural construction into the overall economic and social development of urban and rural areas，Especially the rural governance system，Based on the characteristics of urban and rural areas，Innovative expansion of urban and rural public cultural space。Establish a public cultural service urban and rural linkage mechanism，Accelerate the two -way flow of cultural elements in urban and rural areas，Guide city high -quality cultural resources to extend to rural areas，enable farmers to enjoy public cultural Bet365 lotto review products and services equal to urban residents at a free or preferential price，to effectively protect the cultural rights and interests of farmers，Continuously enhance farmers' feelings in cultural development。

Accelerate the digital construction of public cultural services。Current，Digital development of public cultural services in my country Focus on the construction of big data resources、Network platform construction and smart application scenarios，Make significant progress，But still facing digital supply and demand does not match、The development direction of emerging formats is unclear，and it is difficult to cross the digital gap and other outstanding problems。Digital development of public cultural services includes the intelligentization of cultural data at the technical level，Analysis of digital resources of public cultural resources、Contents at the level of decision -making and governance。Future，In -depth promotion of digital development of public cultural services，Focus on the following three aspects。First is to create a new infrastructure for digitalization of public cultural services，Open all levels of public cultural digital platforms，Create a public cultural digital resource library group，Realize public cultural service data resources、Organic integration of technical resources and platform resources。Second, Bet365 app download big data for overall planning public cultural services，On the one hand, it is necessary to effectively collect and use big data information on the demand side，Precisely grasping the needs of the public，On the other hand, we must improve data collection、Data storage、Data association、Data deconstruction、Data Reconstruction and other supply -side technical capabilities，The effective supply of digitalization of public cultural services。Third is the "two new" that focuses on digitalization of public cultural services，New experience of digitalization of public cultural services，To prevent the offline content from simply moved to online，Virtual reality、Augmented reality and other technologies to enhance public experience; innovate a new format for digitalization of public cultural services，Improve digital service efficiency of public cultural services。

　　(The author is a professor at the School of Management of Lanzhou University)