The rapid development and widespread application of digital technology，Promoted the digitization process of bet365 sign up offer (hereinafter referred to as "bet365 sign up offer")。Nearly 20 years，The digitization of bet365 sign up offer in my country has mainly gone through three stages: "warehousing", "online" and "presence"。Digital technology promotes the digital protection and inheritance of bet365 sign up offer，Promoted the transformation and innovation of its form，Accelerated the spread of “online + offline”，Enriched Immersion、Presence experience。With the further advancement of the national cultural digitalization strategy，Digital technology empowers the inheritance and development of bet365 sign up offer，Rescue of bet365 sign up offer should be carried out、On the basis of overall protection，Attach importance to the productive nature of bet365 sign up offer、Life-oriented protection，Then forming a digital protection system for bet365 sign up offer。

On the one hand，Strengthen the digital preservation and digital protection of bet365 sign up offer resources。The construction of bet365 sign up offer database is the basic project for the digital protection of bet365 sign up offer。Currently，At the Cultural Center、Museum、Promoted by the archives and other departments，A comprehensive comprehensive model has been initially established from the national to local levels、Thematic type and many other types、Database system constructed by multiple subjects。But，There are still different data standards、The digitization of bet365 sign up offer items below the provincial and municipal levels is limited、The database function page is not perfect、Issues such as independence between databases。Therefore，It is urgent to accelerate the research and formulation of national unified bet365 sign up offer data construction standards，Establish a multi-level database system，Realizing the co-construction and sharing of bet365 sign up offer data resources。At the same time，Storage of bet365 sign up offer digital resources、Classification and development should fully consider the compatibility of digital technology and bet365 sign up offer content，Focus on research and development of display technology、Intelligent technology and blockchain technology, etc.，Achieve “panoramic” display of bet365 sign up offer resources。

On the other hand，Promote the creative transformation and innovative development of digital bet365 sign up offer。Creative transformation focuses on using digital technology to recreate the original content of bet365 sign up offer，Generate derivatives and virtual forms of bet365 sign up offer。The Cantonese opera movie "The Legend of White Snake·Love" uses 4K、Audio and video technologies such as panoramic sound，Presenting the euphemism of Cantonese opera singing in the form of a movie、The touching plot and the beautiful artistic conception。Some games have cross-border cooperation with bet365 sign up offer，Shaoxing opera appears in the game、Guqin、Yunjin、Suzhou embroidery and other bet365 sign up offer items。At the same time，Shu Embroidery、Shehuo Facebook、Foshan Wing Chun、Jingdezhen ceramics and other bet365 sign up offer projects have also launched digital collections，Popularity among consumers。Innovative development emphasizes the development path of bet365 sign up offer，For example, introducing digital technologies such as artificial intelligence into the research and development of bet365 sign up offer projects、Design、Customized、Provide assistance in production and other aspects；Promote the integration of cultural undertakings and cultural industries，Guide bet365 sign up offer digital content to achieve a balance of "interesting", "creative" and "knowledge"；Utilize new media platforms，Enable bet365 sign up offer to break through geographical restrictions，Wide spread in virtual space；By developing cloud festival、Yun Performing Arts、Digital cultural tourism and other bet365 sign up offer digital experience scenarios，Further promote the sharing of bet365 sign up offer、Interaction and consumption, etc.。

The intervention of digital technology does not dilute the role of “inheritor”，Opposite，The digitization of bet365 sign up offer requires special attention to the voice of the inheritors，Thus realizing the innovation of bet365 sign up offer digital content。Today，Many inheritors are also actively embracing the digital age。Like Kun Opera、The inheritor of Cantonese opera explores the innovative development of bet365 sign up offer art with digital thinking，There are also many inheritors displayed on the short video platform、Popularize bet365 sign up offer。It’s worth noting，The inheritors of some bet365 sign up offer items in our country are getting older，It is difficult to proactively participate in in-depth digital protection due to the digital divide，And may face the situation of having no successors because the project is not easy to market。Therefore，Government、Enterprise、Schools and scientific research institutions are in urgent need of policy guidance and financial support、Technology research and development and market transformation、Talent training and scientific research are involved in the digital protection and inheritance of bet365 sign up offer。In addition，People are the driving force for promoting the inheritance of bet365 sign up offer，Especially network users who are digital participants and consumers of bet365 sign up offer，By viewing、Comment、Forward、Consumption and even adaptation、Creation and other behaviors，To a certain extent, it promotes the formation of digital memory of bet365 sign up offer and even the “going out” of bet365 sign up offer，Thus continuously gathering cultural identity、Enhance cultural confidence。

Digital technology empowers bet365 sign up offer to span time and space，Make it appear in the bet365 sign up offer database、Obtain systematic protection and display in the bet365 sign up offer digital museum；Digital technology empowers bet365 sign up offer across media，Make it appear in film and television、anime、Game、New charm can be revealed in digital collections；Digital technology empowers bet365 sign up offer to cross circles，Make him a master and a disciple、Family inheritance moves towards social inheritance；Digital technology empowers bet365 sign up offer across generations，Integrating bet365 sign up offer into people’s modern life，And passed down from generation to generation。Digital technology empowers the inheritance and innovation of bet365 sign up offer, which is a dynamic evolution process，On the basis of protecting the authenticity of the original content and ecology of bet365 sign up offer，Combining the characteristics and technical characteristics of bet365 sign up offer items，Continuously broaden the approach to the digital inheritance and development of bet365 sign up offer，Making bet365 sign up offer “digital survival”，And penetrate into people’s digital cultural life。

(This article is a phased result of the National Social Science Fund Art Project “Research on Scene Construction and Innovative Development of China’s bet365 sign up offer” (20BH143)

(Author’s unit: Shenzhen University Cultural Industry Research Institute；Guangdong Provincial Key Laboratory of Social Sciences (Shenzhen University))