Deep grasp of the strategic significance of cultural digitalization
March 14, 2023 10:51 Source: "China Social Sciences" March 14, 2023 Issue 2609 Author: Zhou Jianxin

May 2022,The General Office of the Central Committee of the Communist Party of China、The General Office of the State Council jointly issued the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy"。The 20th report of the Party emphasized again,"Implementation of national cultural digital strategy"。From this, it can be seen,Cultural Digitalization has become a strong country to build a socialist culture、Strategic selection of high -quality cultural development。Cultural digitalization is promoting the development of my country's cultural development、Enhance the international competitiveness of the Chinese cultural industry、Maintaining Chinese cultural security and other aspects,Play an irreplaceable important role。

Cultural digitalization is an important strategy to realize the "curve overtaking" in the development of my country's cultural development。On the one hand,The combination of cultural advantages and advanced technology can form a new comparative advantage。According to bet365 best casino games statistics,2021 China ’s total foreign cultural trade has exceeded US $ 200 billion for the first time,Among them, digital cultural trade becomes a pioneer of "going to the sea"。Take overseas games as an example,According to the "China Game Industry Report 2021" China Game Industry Report for China Soundrum,In the past five years, the share of my country's games has shown a steady rise,Go to the sea game in the user download amount、The length of use and the user's payment has maintained a good growth。Some games have realized the combination of cultural advantages and advanced technology,Chinese architecture with oriental elements、Shilin、Mountain foot and color porcelain, etc. In the setting of scene settings,and apply "non -heritage culture" to the shape of game characters and foods,An important cultural product output output。On the other hand,The fusion of culture and technology can extend the cultural industry chain、Realize organic cooperation in multiple fields,and generate "multiplication effect"。Take online literature as an example,"2021 China Network Literature Development Research Report" shows,Chinese online literature has realized the output of the industrial model,Bet365 app download More than 200,000 foreign authors began to use mother tongue to create novels on Chinese online literature overseas websites,Overseas original novels launch nearly 400,000 units。Internet literature and film and television、Anime、Games and other fields to carry out organic cooperation,Realize IP to create linkage and industrialization,Many IP episodes are launched on overseas streaming media and obtained good benefits。

Cultural digitalization is an important starting point for improving the international competitiveness of my country's cultural industry。Digitalization of cultural industry is an important part of cultural digitalization,The digital cultural industry is the objective product of the digitalization of the cultural industry at this stage。Digital cultural industries with dual attributes of cultural and technology,Under the technical attribute package,The communication method of cultural attributes is even more hidden,The subtle aesthetic rules are deeper and farther。Take short video as an example,"Emphasize visual stimulation、Weakening language expression "has become an important cause of short video leaping language barriers to spread widely。Make murals、Dunhuang、Feitian、Digital virtual human bearing,Show traditional rural life、Get bloggers Bet365 app download who have obtained many overseas fans,Short -and -tenon toy short videos of overseas communication reached 200 million people,Go to sea in culture、spread Chinese culture、Enhanced cultural soft power and national competitiveness played an important role。

Cultural digitalization provides important guarantees for my country's cultural security。General Secretary Xi Jinping pointed out: "We must actively explain the road of China、Chinese characteristics,Effectively maintaining my country's political security and cultural security。"Cultural security mainly refers to the survival and development of a country's culture exempt from threats and dangers,and the ability to maintain a continuous safety state。Under the tide of digitalization,People’s lives transfer to a new state of survival,The concept of digital and many fields will be fused and confrontable,Among them, the cultural field is particularly obvious,The problems faced by cultural security are particularly prominent。First,The integration of culture and technology makes the cultural impact of the digital technology era more extensive and severe。Next,There is a game between the open features and ideological security carried by the bet365 Play online games technology itself。On the one hand,Technology makes the spread efficiency and effect of mainstream ideology more prominent。Current,The operation of the new media extends the tentacles of the public receiving information,The load and communication degree of information have been significantly improved。For example,"Literature and Art Works is the best endorsement of the city", "What is the" transformation "cultural space" and "" Cultural Bo "and" "Cultural Expo" lasting tension published by an official public account, all read in 100,000 +,Likes repeatedly hit new highs,The efficiency and effect of communication are significant。On the other hand,The open Internet will inevitably bring a large number of cultural products input,and may be possible to strengthen confrontation and conflict between ideology through technology。Therefore,Under the wave of digitalization,Maintaining cultural security becomes a proposition of the times。Cultural data security is the basic problem of cultural digitalization,Cultural digitalization can provide technical support for my country's cultural data security。Current,We can create and distribute cultural content creation production and distribution by creating bet365 live casino games a national cultural special network,Realize the closed loop of cultural production; data from cultural institutions can be distributed in each data center,Guarantee data storage security。For example,National Cultural Big Data (Provincial) Center for DCI data information and confirmation of databases、OK price and transaction、Settlement system sharing,Simultaneous search and property rights (copyright) protection of the database of the database。

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(The author is the dean of the Shenzhen University Cultural Industry Research Institute,Executive Director of the Key Laboratory of Philosophy and Social Sciences (Shenzhen University Cultural Digitalization and Cultural Innovation)、Professor) 

Editor in charge: Zhang Jing
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