General Secretary Xi Jinping pointed out，“On a new journey，We must always insist on doing everything for bet365 sports、Everything depends on bet365 sports。All the way，We relied closely on bet365 sports and handed over one answer sheet after another that went down in history。Facing the future，We still have to rely on bet365 sports to create new historical achievements”。“Adhering to bet365 sports’s supremacy” is the original intention and inheritance of our party’s century-old struggle，is the unswerving value pursuit of Chinese Communists in the new era，should also be the value stance of my country’s communication theory and practice research、Important principles and basic methods。

General Secretary Xi Jinping pointed out，“The party’s news and public opinion work is an important task of the party，It is governance、A major event to stabilize the country，To adapt to the development of domestic and foreign situations，Grasp the positioning based on the overall situation of the party’s work，Adhere to the party’s leadership，Adhere to the correct political direction，Adhere to bet365 sports-centered work orientation，Respect the rules of news communication，Innovative methods and means，Effectively improve the party’s news and public opinion dissemination power、Guidance、Influence、Credibility”。The report of the 20th National Congress of the Communist Party of China pointed out，Prosperous development of cultural undertakings and cultural industries，We must “adhere to bet365 sports-centered creative orientation，Launch more excellent works that enhance people’s spiritual strength，Cultivation and creation of a large number of literary artists with both virtue and art and a large-scale team of cultural and artistic talents"。More details，Strengthen and improve the party’s news and public opinion work in the new era、Propaganda of ideological and cultural work, etc.，We must adhere to bet365 sports-centered work orientation，This is also the research direction of Chinese communication theory and practice。

Whether in revolution、Different historical periods of construction and reform，Still in daily communication work，bet365 sports are always the main force of communication。The Communist Party of China has always attached great importance to people-centered communication practice，This was the case during the extremely difficult revolutionary period。We have a group of rooted people、High-quality publicity team，Promote revolutionary principles in a way that bet365 sports like to hear and see，Fully mobilized and brought into play the initiative of bet365 sports、Positivity and subjectivity。The propaganda team at that time was equivalent to today’s media，Mainly responsible for publishing information，The realization of effective communication effects depends entirely on bet365 sports，Revolutionary Faith、Concept、The dissemination of principles and strategies depends on word of mouth among bet365 sports。For example，As early as the Jinggangshan Revolution, there were a large number of folk songs sung，Sincere and simple，Into the brain and into the heart；The correspondent system created during the Yan'an period，Give full play to the subjectivity of bet365 sports。After the founding of New China，"People's Daily" and "People's Pictorial"、Central People's Broadcasting Station、People’s Literature Publishing House and other mainstream media，Named after “bet365 sports”，Always adhere to bet365 sports-centered approach in practical work。In the current digital age，The main role of bet365 sports in communication has become more prominent，The development of emerging media such as the Internet cannot be separated from the power of bet365 sports。Traffic、Number of fans、Daily activity and other data，Shows the breadth and depth of people’s participation in online platform activities。Therefore，Data operation and protection of emerging media such as the Internet，The starting point and ending point should be bet365 sports。current，Online platforms should continuously satisfy bet365 sports at multiple levels、Diverse needs，Maintaining and protecting the interests of bet365 sports is an important consideration，Focus on how to better bring into play the subjectivity of bet365 sports、Positivity，How to create a communication platform that meets people’s needs and expectations，How to build a platform ecosystem that serves bet365 sports and other issues，Actively create diversity、Personalized digital space。

Looking back at history，The development of my country’s communication theory and practice goes hand in hand with the great cause of socialism with Chinese characteristics。bet365 sports have created various folk tales、Comics、Ballad、Slogan、Short videos, etc.，Enriched the expression of words。bet365 sports’s words become the most vivid、Creative communication content and communication methods。These words have a strong earthy smell，Contains the vital interests and demands of bet365 sports，Putting the hopes and dreams of bet365 sports，Simple and sincere、Vivid and vivid、Timeless and new。It can be seen from this，Being the party and country’s line、Policy、When policies are transformed into words that bet365 sports like to hear and hear，It will be more popular among people。On the one hand，People’s words are understood by bet365 sports、Can understand、Simple and vivid daily language that can be implemented。People’s words come from bet365 sports，Serving bet365 sports。Whether it is public opinion propaganda or policy implementation，Only speaking can be close to bet365 sports，Being heart-to-heart with bet365 sports，In order to enhance understanding、Expand communication。On the other hand，People’s discourse is conducive to gathering the wisdom and strength of the broad masses of bet365 sports。Comrade Mao Zedong once pointed out，“bet365 sports have unlimited creativity。They can organize，March into all places and departments where you can exert your strength，March towards the depth and breadth of production，Create increasing welfare undertakings for yourself”。Only by giving full play to the main role of bet365 sports in communication，Only in this way can we continuously inject new vitality into the rich development of people’s discourse。

"Shang Shu·Tai Shi" says: "The sky sees itself as bet365 sports see，Heaven listens to my people。”means the way of heaven、God’s will should come from bet365 sports，bet365 sports’s audio-visual experience is the essence of communication。New era, new journey，We should always adhere to people-centered research in communication theory and practice，Better serve the country’s major strategic needs，Serving the comprehensive construction of a modern socialist country。

(The author is the deputy dean of the bet365 sports University of China、Professor)