In recent years，Under the guidance of the party and the country’s policies，China’s publishing industry revolves around telling Chinese stories、Spread the voice of China，Based on its own publishing characteristics and resource advantages，Careful planning，Active actions，Remarkable achievements have been made especially in publishing and international bet365 offers。From the perspective of international bet365 offers effectiveness of publishing，There are not enough international book brands in our country，Book audience reach rate and market share need to be improved，International bet365 offers and influence need to be enhanced，There is still some gap between truly integrating into the mainstream international publishing market。Therefore，China’s publishing international bet365 offers urgently needs to transform from scale growth to quality and efficiency improvement。

Currently，China’s publishing international bet365 offers faces values、Cultural differences、Challenges brought about by scientific and technological revolution。International publishing ecology、Media landscape、Profound changes in bet365 offers methods，Proposed new requirements for the high-quality development of international publishing bet365 offers。Under the new situation，Improving the quality of international bet365 offers of China’s publishing，We need to focus on solving problems in three aspects。First, how to do top-level design，Relying on building China’s international discourse system，Carry out overseas layout scientifically and rationally，Implement refinement、Precision bet365 offers strategy；The second is how to grasp the laws of cultural bet365 offers and the direction of bet365 offers content production，Create the right direction、High quality content、High-quality publishing with distinctive features，Make publishing products carrying Chinese discourse more easily recognized by the international community and overseas audiences，Improving the effectiveness of cultural bet365 offers；The third is how to innovate international bet365 offers channels and platforms，Building an international bet365 offers system with multiple subjects，Formation and dissemination of content、Method of bet365 offers、International bet365 offers network matching the bet365 offers objects，Promote content products to better enter international mainstream bet365 offers channels。The fundamental purpose of solving the above problems，It is to enhance the international bet365 offers and influence of Chinese civilization。

China’s publishing shoulders the responsibility of “using books as media”，Display the achievements of Chinese culture and the image of China，The mission of promoting cultural exchanges between China and foreign countries。Therefore，Promote the high-quality development of international bet365 offers in China’s publishing industry in the new era，We should adhere to integrity and innovation。

"Keeping integrity" is mainly reflected in three aspects。First, adhere to the position of Chinese culture。The main goal of China’s publishing international bet365 offers is to make the value proposition of published content recognized by overseas audiences，And cause changes in audience behavior at a deeper level。Publishing and international bet365 offers should combine content construction with the construction of a cultural power，Organically combine the improvement of the international competitiveness of publishing products with the construction of international bet365 offers capabilities，Accurately grasp the direction of content construction，Planning can carry Chinese values、Express China’s position and proposition、A masterpiece that tells wonderful stories about China，To better integrate into the world’s diverse cultures，Improve the international bet365 offers and influence of Chinese publishing。The second is to adhere to the basic principle of exchanges and mutual learning among civilizations。Learn more about different languages、Different regions、Different social backgrounds、Cultural needs of audiences of different ages and their awareness and acceptance of Chinese culture，Find the convergence between China’s story and the world’s concerns，Adopt the concept of integrating China and foreign countries、Category and expression development and publishing products，Thus promoting the "global expression of Chinese stories、Regional expression、Focused expression”，Enhance the affinity and effectiveness of international bet365 offers。The third is to follow the laws of international bet365 offers。China’s publishing international bet365 offers needs to be recognized by value、Integrated development、Effective bet365 offers is the direction of efforts，In a comprehensive understanding of “telling Chinese stories well，On the basis of the connotation of “spreading the voice of China”，Explore the global cultural ecology、Characteristics of cultural environment and laws of cultural bet365 offers，Master the ecological characteristics of international bet365 offers、Content production and brand building methods，Create brand image in a targeted manner，Improve brand awareness among target audiences，Improve the bet365 offers effect of publishing products。

“Innovation” should focus on five aspects。First, focus on new changes in the global publishing and bet365 offers environment，Adapt to the diverse requirements of content expression and bet365 offers methods in the new media era，According to the international publishing cultural ecology、Changes in market ecology and Internet ecology，Promote international culture、Foreign publishing trade、Combining technology and innovation，Strengthening the international bet365 offers capacity building of China’s publishing industry，To better promote international bet365 offers practice。The second is to focus on content production and brand building，Pay close attention to international hot spots and issues of social concern，From perfect planning and design、Start with a clear topic and positioning，Building an effective international bet365 offers content system，Create targeted、Diverse publishing content and topics，Solving the problems of “what to say” and “how to say” in the international dissemination of Chinese culture。The third is to improve the effectiveness of international bet365 offers，Optimizing the global layout of China’s publishing under the new situation，Building from products to solutions、From marketing to service、New publishing international bet365 offers system and ecosystem from channel to platform，Form a three-dimensional international bet365 offers channel network that combines online and offline services，Improving the overseas coverage of Chinese publishing products、Reach and influence。The fourth is to adapt to the development characteristics of new media，Increase innovation in the construction of digital bet365 offers platforms，Promote digital content production、Coordinated development of digital transmission and digital operations，Building a new international bet365 offers model for publishing，Form a new ecosystem of publishing integration and development。The fifth is exploration and foreign multi-subjects、A new model of mutual benefit and win-win in multiple fields，In resource integration、Content production、Channel expansion、Carry out in-depth strategic cooperation with relevant international institutions in platform construction and other aspects，Building open integration、A new international bet365 offers ecology with extensive cooperation，Implementation resources、Message、Service and channel sharing，Open up a new path of international integration and development that is conducive to the dissemination of Chinese publishing products。

(The author is a professor at the School of Journalism and bet365 offers, Nankai University)