In recent years，Under the guidance of the party and the country's policies and policies，China Publishing Industry Around the Story of Chinese Stories、spread Chinese voice，According to your own publishing characteristics and resource advantages，Careful plan，Active acting，Especially in publishing international communication, it has made remarkable achievements。From the perspective of the effectiveness of publishing international communication，my country's international brand is not enough，Book audience arrival rate and market share need to be increased，The influence of international communication power needs to be enhanced，There are still some gaps from the real integration of the mainstream international publishing market。Therefore，China Publishing International Communication is urgent from scale growth to quality and efficiency transformation。

Current，China Publishing International Communication is facing value concepts、Cultural differences、Challenges brought by the Science and Technology Revolution。International Publishing Ecology、media pattern、Deep changes in the way of communication，Published a new requirements for Bet365 app download the high -quality development of international communication。Under the new situation，Improve the quality of international communication in China，Need to solve three problems in three aspects。First, how to do a good job of top -level design，Relying on the construction of the Chinese discourse system，Scientific and reasonable overseas layout，Implementation of refinement、Precision Communication Strategy; Second, how to grasp the laws of cultural communication and the production direction of content production，Create the correct orientation、Content high -quality、Publishing boutique with distinctive characteristics，Publishing products carrying Chinese discourse are more likely to be recognized by the international community and overseas audiences，Improve the effectiveness of cultural communication; the third is how to innovate the international communication channel platform，Build an international communication system for multiple subjects，Formation and communication content、communication method、International Communication Network that matches the object of communication，Promoting content products better enter the international mainstream communication channel。The fundamental purpose of solving the above problems，It is to enhance the influence of international communication of Chinese civilization。

bet365 best casino games Publishing in China shoulders "Books as a Media"，Show the achievements of Chinese cultural and Chinese image，Mission to promote cultural exchanges between Chinese and foreign people。Therefore，Promote Bet365 app download the high -quality development of international communication in China in the new era，Should insist on keeping positive innovation。

"Shouzheng" is mainly reflected in three aspects。First, adhere to the Chinese cultural position。The main goal of China Publishing International Communication is to make the value of the publishing content get recognized by overseas audiences，and deepen the behavior of the audience at a deeper level。Publishing international communication should combine content construction with the construction of a cultural power，Organic combination of international competitiveness to improve the international competitiveness of publishing products with international communication，Accurately grasp the direction of content construction，Planning can carry Chinese value concepts、Express China's position proposition、Tell the masterpieces of the wonderful stories of China，so as to better integrate into the world's multiple culture，Enhance the influence of international communication published by China。Second, adhere to the basic principles of civilized communication and mutual learning。To understand different languages、Different areas、different bet365 best casino games social backgrounds、The cultural needs of audiences at different ages and their awareness and acceptance of Chinese culture，Effectively find the fit point between Chinese stories and world concerns，The concept of integrating Chinese and foreign、Category and expression Develop and publish products，to promote the "global expression、Regional expression、Facial expression "，Enhance the affinity and effectiveness of international communication。Third is to follow the law of international communication。China Publishing International Communication requires value identity、Integration development、Effective communication is the direction of effort，In a comprehensive understanding of "telling Chinese stories，Based on the connotation of Chinese voice "，Exploring and discovering global cultural ecology、Cultural and environmental characteristics and cultural communication rules，Master the international communication ecological characteristics、Content production and brand construction method，Directly shape the brand image，Promote the brand cognition of the target audience，Improve the dissemination effect of publishing products。

"Innovation" should focus on five aspects。First, focusing on the new changes in the global publishing and communication environment，The diversified requirements of the content expression form and communication bet365 Play online games method of the new media era，According to international publishing cultural ecology、Changes in market ecology and Internet ecology，spread international culture、Publishing trade、Combination of scientific and technological innovation，Strengthen the construction of international communication capabilities in China，To better promote international communication practice。Second is to focus on content production and brand construction，Pay close attention to the issues of international hotspots and social concerns，From perfecting planning and design、Clear topic selection positioning，Build an effective international communication content system，Create targeted、Diversified publishing content and theme，Solve the problem of "what" and "how to say" the international communication of Chinese culture。Third, the goal is to improve the effectiveness of international communication，Optimize the global layout published by China under the new situation，Construct from product to solution、From marketing to service、New publishing international communication system and ecosystem from channel to platform，A three -dimensional international communication channel network combined with online and offline，Improve the overseas coverage of Chinese publishing products、Arrival rate and influence。Fourth is to adapt to the characteristics bet365 live casino games of new media development，Increte the innovation of digital communication platform，Promoting digital content production、Digital transmission and digital operation collaborative development，Build a new mode of publishing international communication，Forms a new ecosystem of publication and development of publication。Five is to explore multi -subjects with foreign countries、New mode of mutual benefit and win -win in many fields，In resource integration、channel expansion、channel expansion、Platform construction and other aspects to carry out deep strategic cooperation with relevant international institutions，Build an open fusion、Wide -cooperation international communication new ecology，Implement resources、Information、Service and channel sharing，Opening a new path for international integration and development that is conducive to the spread of China publishing products。

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