The Fourth Plenary Session of the 19th Central Committee of the Party pointed out，Pay attention to the third distribution role，Develop social welfare undertakings such as charity，Establishing an important position in the economic and social development of public welfare charity。The 20th National Congress of the Communist Party of China is further proposed，Guidance、Supporting companies with willing and capable、Social Organization and individuals actively participate in public welfare charity，firm enterprise、Entrepreneurs actively participate in and promote the confidence of public welfare charity。Since the reform and opening up，Through the development of economic and social development, it not only creates a county economic development model such as "Jinjiang experience"，It has also promoted the development of public welfare charity in the county。In the new historical period，The development of public welfare charity in the county regional regional public welfare has put forward higher expectations for enterprises，The public welfare charity of the enterprise gradually moves from the traditional type of "help" to the modern type of "benefit"。

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In recent years，The active steering of the public welfare charity of the county enterprise is mainly manifested as the establishment of a charity foundation。During a period of time，The charitable behavior of county companies is relatively scattered or relatively passive。Enterprises can actively respond to the government、Social call for donations and donations，But more staying on the donation behavior，Not paying attention to the charity itself，Nor did it set up a corporate public welfare charity platform。Under such circumstances，Enterprises have failed to convert their charity system into corporate public welfare charities。But currently，More and more county enterprises set up a charity foundation，Try to learn from the business method of business operations to operate the Charity Foundation。

Bet365 lotto review Research and development，Jinjiang Enterprise's public welfare charity is more representative。First，Corporate Charity Charity Turn to active type is closely related to entrepreneurs' charity concepts。In the early stages of reform and opening up，Jinjiang's corporate charity is mainly overseas Chinese group，With the rapid development of the private economy of Jinjiang，Local entrepreneurs who grow up becomes a new subject of corporate charity。Overall，After the development of the enterprise to the corresponding stage，Entrepreneurs will pay attention to public welfare charitable issues。Entrepreneurs' charity concepts affect the overall way of doing public welfare charity，Entrepreneurs' charity concepts are related to their life experience and feelings。In the first generation of county entrepreneurs, charity is more concerned about the development of local residents and hometown，New -generation entrepreneurs do charity and pay more attention to corporate social responsibility and how to create a better corporate image。Entrepreneurs' charity concepts affect the active steering of the public welfare and charity business of corporate welfare。Under the background of common prosperity，Entrepreneurs believe that they should take the initiative to pay attention to the corresponding charitable support，Therefore, county enterprises have set up a charity foundation，Active R & D Enterprise Public Welfare Charity Project。

At the same time，The active steering of the public welfare charities of the county enterprise involves the balance of "face" and "Lizi"。Companies' charity donations are often closely related to "face"，In the early stages of corporate charity development，Direct donations of strength companies tend to help sleep、Teacher。such as，Corporate donation to build an educational building can have the right to name，It is also better to get folk charity recognition，So this educational building has a handup of use for the enterprise and even the entrepreneur family，Such charity donation behavior "face" is great。In the new era，The charity donation of the company is paying attention to "face"，I will also observe the "Lizi" question，More energy and force、Do your best，Do not follow the donation quota of other enterprises for "face"bet365 best casino games 。In the development of public welfare charity，All enterprises in the county communicate with each other、Unity，Promote "Don't talk about charities"，Give full play to the ability and advantage of corporate: big entrepreneurs have great charity，Take the lead in making public welfare charitable career exist，Driven corporate charitable undertakings overall improvement; small and medium -sized entrepreneurs can also find their own role positioning，Le Dang "Phoenix Tail"。In the process of actively developing public welfare charity，Responsibility and responsibility of mutual structure enterprises，Gradually realize the balance between corporate public welfare charities "Face" and "Lizi"。

　Normal platform helps sustainable development

The sustainable steering of charity of the county enterprise，Mainly grabbing from the source of the charity model。In order to fit the background of the era of common prosperity，Corporate public welfare charity should further sort out sustainable logic，So as to promote the double breakthroughs of the business value of the business and the social responsibility of the corporate corporate。such as，County entrepreneurs gradually began to consider using the idea of ​​running an enterprise to develop public welfare and charity，Pay attention to the sustainability and self -hematopoietic ability of public welfare charity。This is conducive to breaking through the scattered scattered of traditional folk charity、Narrow constraints，Provide reasonable public welfare charitable normalization platform，So as to promote the sustainable development of corporate public welfare charity。

First，County Enterprise Charity Store，It is a new model of sustainable charity explored by the company's practice。Use the concept of public welfare charity combined with corporate brand operations，Items for low -cost sales companies and personal donations，The income income of the income is all used for public welfare charity。Generally speaking，Corporate charity store is a volunteer service、Products of integration of charity and business operations，Can fully reflect the innovation and sustainability of the corporate charitable public welfare model。The sustainability of the corporate charitable store model is reflected in two points: first，Charity bet365 best casino games store model is replicated，Especially Jinjiang, which is developed in the real economy，Charity stores can revitalize corporate products as charity resources，Assisting enterprises to reduce operating costs，Performing corporate social responsibility，Effective docking through resource supply and demand，Sustainable development from point to line to face to realize charity stores。Second，Charity store model is social，Sell products at the normal price as the discount price，The income from the income for charity。This is a business model that can meet the needs of the public for high -quality high -quality products and to offer love，Can better mobilize residents to participate in charitable activities，Cultivate a good charity culture，Ensure that the sustainability of the public welfare charities of the enterprise。

Next，County Enterprises help rural revitalization，It is a new exploration for enterprises to promote sustainable charity。Enterprises explore the use of public welfare charitable methods，Support rural construction projects、Implementing sustainable development projects。To ensure the quality and sustainability of charitable behavior，Enterprises do not participate in rural construction projects，Instead of further donating money construction and processing plant，Solving employment and income income for residents。The sustainability of corporate charity helps rural rejuvenation is reflected in two points: first，Rural construction dangerous house reconstruction project is not completely free of charge to all villagers，Instead, there are specific currency compensation and replacement area rules，Avoid becoming a pure blood transfusion charitable。Second，Enterprises can be built in the village through charity industry，And as an industrial partner to solve its sales problems，To meet the needs of villagers' livelihood welfare，Realize the sustainability of corporate charity projects。

　Corporate charity steering systematic

The systematic shift of corporate charity is closely related to the characteristics of the enterprise，Especially for head companies，Its public welfare charity is greater、Facing wider，Forms are also more diverse。Always，The head enterprises in the county are actively bet365 best casino games participating and developing public welfare charity，Constantly improving its own charity ability in practice，Constantly improving its own public welfare charitable system。Under the background of common prosperity in the new era，In the progress of a company from traditional charity to modern charity，The public welfare charity of the head enterprise is more in line with the corporate social responsibility，Gradually form a corporate public welfare charity strategic orientation，Corporate public welfare charity development trend systematic。

First，Long -term public welfare charitable practice is the basis for the systematic steering of corporate charity。In the past，The company carried out a series of public welfare charity practice，Rich levels、Diverse theme，But the overall point of view is more scattered，Lack of certain systematic and systemic。2008 regarded as the first year of China's charity，It is also the starting point for many county enterprises to carry out public welfare charities on a large scale。Since then，Under various disaster conditions，Enterprise charity donations can always arrive in time。At the same time，Enterprises actively participate in charity donation activities，Good funds mainly revolve around the old、Help sleep、Assistance、Disabled and other projects。In charity practice，Enterprises gradually try to shift the public welfare charitable business to systematic development，In addition to paying attention to traditional charity donation operations，Further build a public welfare charitable brand for enterprises，Carry out corporate public welfare charity activities，Joint public welfare charity projects with other public welfare organizations，Enterprise Public Welfare Charity Development Layout is systematic。

Next，Heading companies have the conditions to systematize the systematic steering of public welfare charity。The systemic charitable model of head enterprises is closely related to the characteristics of its enterprise，The overall strength of head enterprises is strong，Promotion of public welfare charity is more systematic。above the multi -charity module system used by most enterprises，Heading companies will consider public welfare charities in larger regional space，Challenge the public welfare charity project with greater difficulty or more difficulty，Drives the improvement of the bet365 Play online games charity of Jinjiang enterprises as a whole。The systemic transition of the head enterprises has two points: first，Rich charitable system levels，Forms and themes of charity。If in the public welfare charitable module of the enterprise，Some combined with traditional donations、Corporate characteristics，Some combined with common prosperity policy，Overall presenting a state of coexistence in traditional charity and modern charitable characteristics。Second，Try to create a more brand -effect public welfare charity system。If the corporate public welfare charity claims to create value for the public，The public welfare system involves public health、Village revitalization、Sustainable development and other fields，Public welfare projects cover people、Medical、Help sleep、Ecological and other content。

In short,，Think about the new steering of public welfare charity in the county in the context of common prosperity，It is more helpful to promote the sustainable public welfare charity、Systematic development。First，Modern corporate charity has some universal experience，Enterprises need to pass more communication，Absorbing a feasible charity concept、Reasonable charity mode、Effective charitable management experience。The leading role of public welfare charity in the county enterprise，You can try to stimulate a larger range of folk charity。Next，Modern corporate public welfare charity mainly depends on professional services。Traditional corporate charity is more manifestations of donations，and modern corporate charity has strong professionalism，This professionalism is attached to the practice of professional charity。At the Enterprise Foundation、Corporate Social Responsibility Department and other charity organizations，Organized charity operation requires a sound professional team，Need to gather social work、Psychology and other related majors to help，To cultivate professional charity projects and brands of charity organization。Last，Modern corporate charity needs to break the restrictions of regional space。Charity has certain inclusiveness，The benefit of modern charities is more widely。Current，Grass -roots society has formed a good charity culture bet365 live casino games and charitable atmosphere，Enterprises need to get out of the county area，Carrying in charity in a larger area and audience，Topping towards the value connotation of common prosperity。

　(Author Unit: School of Humanities and Social Sciences, Nanjing University of Aeronautics and Astronautics)