Since the State Council issued policies in 2013 to encourage social forces to develop elderly bet365 sign up bonus code services，Since the main position of social forces in the development of elderly bet365 sign up bonus code services was clarified，The market-oriented pattern of elderly bet365 sign up bonus code services is gradually opening，Elderly bet365 sign up bonus code companies are springing up like mushrooms after a rain。After ten years of development，The elderly bet365 sign up bonus code industry has formed a market-oriented competition pattern with diverse participating business entities，Can be roughly summarized into the following three development paths。

First, real estate companies expand their elderly bet365 sign up bonus code business，Building a Continuing bet365 sign up bonus code Retirement Community (CCRC)，Enable the elderly to continue living in a familiar environment as their health conditions and self-bet365 sign up bonus code abilities change，And obtain bet365 sign up bonus code services corresponding to the physical condition。Second, insurance companies develop pension business，Mainly relying on the strong financial strength of insurance companies and the synergy of insurance business，Provide high-end elderly bet365 sign up bonus code services and products for high-income people。Third, medical institutions expand their elderly bet365 sign up bonus code business，Mainly relying on the hospital’s medical resource support，Focus on the development of related elderly bet365 sign up bonus code services that integrate medical and nursing bet365 sign up bonus code。It can be seen，The development model of elderly bet365 sign up bonus code enterprises is often highly related to the original main business of the business entity，Mainly superimposing elderly bet365 sign up bonus code services on the basis of the original main business。What are the benefits of exploring these market-oriented development paths，What bottlenecks are currently encountered，And how to break through the bottleneck，These issues require detailed analysis through in-depth investigation and research、Provide solutions and propose appropriate development directions。

　　Challenges and opportunities for elderly bet365 sign up bonus code companies

Through investigation and research，We found out，The advantage of the above development model is that the elderly bet365 sign up bonus code business is supported、Funds guaranteed，But there are also various problems。First, the product positioning is relatively high-end，Ignores the public’s elderly bet365 sign up bonus code needs to a certain extent。Whether it’s real estate、Insurance or medical company，The senior bet365 sign up bonus code business it develops often charges higher fees，Can only meet the elderly bet365 sign up bonus code needs of a small number of high-income families，Ignoring the needs of the majority of low- and middle-income families，Inclusive elderly bet365 sign up bonus code services urgently need further development。Second, insufficient effective integration of services。Traditional industries open up new forms of elderly bet365 sign up bonus code，often follows its original development logic and trajectory，Less integration with products and services from other industries，The functions of elderly bet365 sign up bonus code services are relatively simple，Lack of systematic integration and collaboration of multi-business products and services。

Although there are several bottlenecks in this development model，But in the context of the deepening of aging and the country’s vigorous development of the “silver economy”，Elderly bet365 sign up bonus code companies also face many development opportunities。First, the elderly demand market is huge。In the future，The huge elderly population can provide a considerable number of target consumer groups for the elderly bet365 sign up bonus code market。In addition，Different from the traditional Chinese elderly who advocate frugality、Live within your means、Characteristics of budget-conscious consumption，Consumption power of the new generation of elderly people born after 1960、Consumption intention has increased significantly。Second, “actively cultivating the silver economy” has become the main task of aging work in the new era。The "14th Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Outline of Long-term Goals for 2035" proposes "implementing a national strategy to actively respond to population aging"。Central Committee of the Communist Party of China、The "Opinions on Strengthening Aging Work in the New Era" issued by the State Council lists "actively cultivating the silver economy" as one of the main tasks of the aging work in the new era。Retirement bet365 sign up bonus code will shift from necessity to enjoyment、Development type、Participatory transformation，Realizing from old-age bet365 sign up bonus code to enjoying old age，Lots of layers needed by the elderly、Personalization、High quality、Enjoyment services mostly need to be provided by the market，Provides broad prospects for the development of the elderly bet365 sign up bonus code industry。

　Systematic integration of advantageous resources in urban elderly bet365 sign up bonus code system operation

In response to the above problems and challenges，Combined with the development opportunities of elderly bet365 sign up bonus code enterprises，The research team is in the process of investigating the marketization of elderly bet365 sign up bonus code services，Analysis believes that the key to breaking through the bottleneck of marketization of elderly bet365 sign up bonus code services，It lies in the vertical establishment of an elderly service system suitable for all ages and income levels，Open up the horizontal integration path of pension resources and other resources。Currently，There have been several excellent cases in the industry，For example, Jiucheng Elderly bet365 sign up bonus code Group has passed the construction of "systematic elderly bet365 sign up bonus code" and "medical bet365 sign up bonus code in Xuzhou City、Kang、raise、Teach、Research、Exploration of the six-in-one combination of "Brigade"，Pathway that may lead to the market-oriented development of elderly bet365 sign up bonus code services in the future。

Xuzhou City is the second most populous prefecture-level city in Jiangsu Province，The seventh census data display，The permanent population of Xuzhou City in 2020 is 9.08 million，19% of them are people aged 60 and above.51%。Over the years，Affected by the imbalance of regional economic development，Transfer of working population to economically developed areas，The aging population of Xuzhou City shows a large base of elderly population、Fast growth、Characteristics such as a higher proportion of elderly people。2016，With the signing of two consecutive projects with the Xuzhou government，Jiucheng Senior bet365 sign up bonus code Group officially opens the Xuzhou senior bet365 sign up bonus code market。Jiurucheng is jointly built as a private enterprise in Xuzhou City、Public and private、Self-built and self-operated、Entrusted operation and other forms of chain operation urban nursing home projects，And use the senior bet365 sign up bonus code complex as a resource carrier，With urban nursing homes as the core，Extend health bet365 sign up bonus code services to communities and families，A four-level elderly bet365 sign up bonus code service system of "senior bet365 sign up bonus code complex-urban nursing home-community elderly bet365 sign up bonus code-home elderly bet365 sign up bonus code" has been formed。The senior bet365 sign up bonus code complex is equivalent to the senior bet365 sign up bonus code resource support center，Also a business resource center，Also a training resource center、Education Resource Center、Assessment Guidance Resource Center and External Relations Integration Resource Center。The resources of the complex can radiate to nursing homes，further extend to community elderly service centers and home-based elderly bet365 sign up bonus code services。The banner of the four-level elderly bet365 sign up bonus code service system is the elderly bet365 sign up bonus code complex，Elderly bet365 sign up bonus code institutions are the backbone of this system，Radiate specific areas through nursing homes。Community elderly bet365 sign up bonus code is the branch of the four-level elderly bet365 sign up bonus code service system，Connecting millions of families through communities。Home bet365 sign up bonus code is the root of bet365 sign up bonus code for the elderly，Direct services to the elderly in need of bet365 sign up bonus code。Currently，Jiucheng’s four-level elderly bet365 sign up bonus code service system in Xuzhou has been fully presented，3 senior bet365 sign up bonus code complexes under construction and operation、7 nursing homes、More than 50 home bet365 sign up bonus code service centers，And carry out door-to-door services through the home calling platform。

Through the systematic operation of elderly bet365 sign up bonus code services，Products and services are more universal，Cover more service objects and demonstrate large-scale service capabilities，The advantages are mainly reflected in the following points。First, meet the needs of most elderly people for elderly bet365 sign up bonus code services throughout their life cycle。As mentioned above，In the past, the target customer groups of many elderly bet365 sign up bonus code companies were often high-income seniors，And Jiurucheng passed the construction of a four-level elderly bet365 sign up bonus code service system，It can also meet the basic bet365 sign up bonus code needs of middle- and low-income elderly people。Second, each level within the system can better support each other。Resources between various levels can be shared，Large-scale operation is conducive to the establishment and healthy operation of the system，And it has more advantages in cost control。Third, it has the advantage of cooperating with the government。Connecting with numerous elderly bet365 sign up bonus code companies brings greater challenges to government management capabilities，Therefore, the government welcomes systematic regional elderly bet365 sign up bonus code solutions。A regional systematic pension plan，In addition to better meeting the needs of multi-level elderly bet365 sign up bonus code，It is also easier to obtain local government support。It can be seen，Certain scale effect and market concentration will help improve overall operational efficiency and resource utilization efficiency，It also helps reduce costs and release higher value。

While building a four-level elderly bet365 sign up bonus code service system，Jiurucheng strives to develop and integrate "medicine、Kang、raise、Teach、Research、Brigade” six-in-one function，Meet the diverse needs of the elderly。Among them, rehabilitation resources and elderly bet365 sign up bonus code resources are most closely integrated。In each level of Jiurucheng’s four-level elderly bet365 sign up bonus code service system，Both closely combine elderly bet365 sign up bonus code with rehabilitation，Establishing a rehabilitation hospital in a senior bet365 sign up bonus code complex，Equipping rehabilitation medicine centers in urban nursing homes，Equipment of recovery rooms in community day bet365 sign up bonus code centers，Having recovery groups in home services。As the number of disabled and semi-disabled elderly people increases year by year，The importance of rehabilitation medicine is gradually highlighted。Jiurucheng will manage health in Xuzhou、Rehabilitation system、The elderly bet365 sign up bonus code system is fully integrated、Mutual support、Synergy and symbiosis，Conducive to the further development of the integration of medical and nursing bet365 sign up bonus code，Also in line with the future development trend of elderly bet365 sign up bonus code services。

It’s not difficult to see，Integrate health bet365 sign up bonus code resources at different levels through the systematic construction of elderly bet365 sign up bonus code services，Xuzhou’s elderly bet365 sign up bonus code service system covers complex、nursing home、Different subjects such as community and family，Form a pyramid pattern，“Institution” built from “system”，Therefore regional、Systematically solve the problem of marketization of elderly bet365 sign up bonus code services。

　(The author is an associate professor at Wuxi Taihu University；Ph.D. candidate at the School of Social Development and Public Policy, Fudan University)