August 16，The 10th Mao Dun bet365 offers Award was announced in Beijing，Li Jingze, deputy director of the awards committee, said in the interview，This award-winning work marks the efforts and achievements of Chinese bet365 offers in the new era from the "plateau" to the "peak"。This is a response to the important speech delivered by General Secretary Xi Jinping at the symposium on literary and artistic work on October 15, 2014。It is the fifth anniversary of Xi Jinping’s speech at the Forum on Literary and Art Work，Combining new forms and new issues in Chinese bet365 offers and art，Clarify the new changes and new requirements of the times，Only in order to locate the historical coordinates and significance of General Secretary Xi Jinping’s “Speech at the Forum on Literary and Art Work”，And clarify the responsibilities and directions of Chinese bet365 offers and art in the future。

　　bet365 offers: "Player" and "Playwright"

"People" is the core concept of General Secretary Xi Jinping's important speech at the symposium on literary and art work - "Writing for the People、Lyric for the people、Sentimental feelings for the people”，It is the "fundamental value" of the existence of bet365 offers and art。People-centered creative orientation，It is the party’s understanding of the fundamental question of “who is the person” in bet365 offers and art。General Secretary Xi Jinping emphasized in his speech，“People are not abstract symbols，But each specific person，flesh and blood，Emotional，Love and hate，Have a dream，There are also inner conflicts and struggles”。Contemplation of “concrete people”，Sincere face to face with the reality of people’s existence，Is the core proposition of Chinese bet365 offers and art in the new era。

Corresponding to the concern for "specific people"，It is precisely the prosperity of literary and artistic creation with realistic themes in recent years。The 2019 Mao Dun bet365 offers Award-winning novels are all realistic works，It is the respect and continuation of the realistic character of bet365 offers。As the Shaanxi writer Chen Yan, the author of "The Protagonist" said，The "Protagonist" is written as "creeping on that piece of land"，And Liu Qing、Lu Yao、Chen Zhongshi、Jia Pingwa “are all defenders of that land”。Meanwhile，Many excellent works have emerged in the field of film and television creation in recent years，Responding to the social concerns of the contemporary public - "I'm Not the God of Medicine" (2018), which directly faces the problems of the medical system，"Everything Is Fine" (2018) explores the plight of women's survival、"Send Me to the Clouds" (2019)，"Little Joy" (2019), which presents the social anxiety of ordinary families，"Dear" (2014) focusing on pain and redemption、"Eternal Life" (2019)、"Carnival" (2017)，"Twenty-Two" (2017), which connects historical scars and modern emotions。These stories present multiple aspects of China today，It also sparked discussions on related social issues through mass media communication，Inspire more valuable voices，This is also the social value of literary and artistic creation。

General Secretary Xi Jinping mentioned in his speech，The people are not only the “actors” in literary and artistic creation，Also a "playwright"。The development of market economy and the Internet is releasing huge mass cultural creativity as never before，Online bet365 offers has become an important part of the popular culture industry，Countless ordinary people with special skills are also active on short video platforms such as “Douyin” and “Kuaishou”，Even the inheritor of intangible cultural heritage。The emergence of these new literary and artistic groups and literary and artistic forms，Profoundly changing the face of Chinese bet365 offers and art in the new era，Shows the great energy of the people as "playwrights"，At the same time, it also poses new challenges to the development of today’s bet365 offers and art。How to establish an institutional mechanism that adapts to changes in the times，Mobilization and guidance as market entities、Creative subject、The people who are the main body of communication，Make it an effective force for the prosperity of socialist bet365 offers and art？This is a question that needs to be answered in the future of Chinese bet365 offers and art。

　　bet365 offers: Contemporary Spirit and Traditional Charm

As General Secretary Xi Jinping said in his important speech at the symposium on literary and artistic work，my country’s bet365 offers and art and literary work，It needs to be viewed in the context of the general development trend of our country and the world.。Today when the global order is being restructured，Re-examining the Western discourse system and cultural system over the past century，Construct your own civilization narrative through openness and tolerance，Use bet365 offers and art to tell Chinese stories，Convey China’s experience，It is an important way to obtain cultural leadership in the world cultural pattern。

In recent years，With the rise of China’s economy and the expansion of overseas markets，Many theme themes、Film and television works with mainstream values ​​have achieved great commercial success and international attention，Showing a confident contemporary China。Such as the movie "Wolf Warrior 1" (2015)、"Operation Mekong" (2016)、"Wolf Warrior 2" (2017)、In "Operation Red Sea" (2018)，Chinese soldiers who are highly modernized from weapons and equipment to military literacy。The Chinese police who lead the global anti-drug network in the TV series "Operation Icebreaker" (2019)，The Chinese children and Chinese father who are determined to wander around the earth in "The Wandering Earth" (2019)，All show China’s new position and self-imagination in the rising era。"Gutian Bugle" (2019)、"The Final Moment" (2019) and other revolutionary-themed films，Also for its character creation with both historical texture and modern character，Won the recognition of the audience。Today，The commercial logic of my country’s film and television market and the inherent requirements of mainstream values ​​​​are gradually converging，There is a cooperative relationship between the market-oriented cultural industry system and the mainstream values ​​advocated by the country，Enable mainstream values ​​to pass through popular culture and mass media，Increase its influence and appeal。Future，How to further improve the ideological and artistic quality of these works，Really get rid of the shackles of using Western experience to "tailor Chinese aesthetics"，Elucidate China’s modern spirit and modern solutions that truly have global explanatory power through bet365 offers and art，This is a question that requires more in-depth thinking。

While showing the confidence of contemporary Chinese culture through bet365 offers and art，The charm of Chinese traditional culture has also been rediscovered and interpreted。Today, China has initially completed the transformation from a traditional agricultural society to a modern industrial society，Traditional culture has become a way for contemporary Chinese people to construct self-identity and cultural identity，And given new modern values。The popularity of cultural variety shows such as "Chinese Poetry Conference", "Chinese Idiom Conference", and "National Treasure"，Making elegant classical art more accessible and attractive。The rise of domestic cartoons such as "The Return of the Great Sage", "Nezha", "White Snake: Origin"，Give ancient mythology a new spiritual core and modern aesthetics，More to create with Marvel、A “Chinese Mythical Universe” comparable to Disney’s ambition。These literary and artistic creations rooted in the "new trend" of China's long historical civilization，Become part of China’s cultural soft power in the new era，Participate in the diverse reconstruction of world culture by telling the "Chinese Story"，It has also become the common emotion and value that unites the Chinese people、The important link between ideals and spirit。

　　bet365 offers and Art: Independent Value and Cultural Governance

　　General Secretary Xi Jinping’s important speech at the symposium on literary and artistic work，Pointed out that “the most prominent problem in current bet365 offers and art” is impetuousness。This is accompanied by the development of market economy，New difficulties facing Chinese bet365 offers and art。Admittedly，“Without competition, there is no vitality” – the market economy has greatly liberated cultural productivity，Meet the diverse cultural needs of the people；Competition in the international cultural market，It is the biggest driving force to promote Chinese bet365 offers and art to “go global”。But at the same time，Cultural industrialization has also brought about the profit-oriented and entertainment-oriented cultural market，Making literary and artistic creation vulnerable to capital drive and profit kidnapping，Easy to be dismembered by quantitative indicators such as "traffic" and "sales"。Mechanized production、Fast food consumption，When bet365 offers and art become consumed commodities，Become a tool for profit，Poop is also “contaminated with the smell of copper”，Lost its independent value。

How to handle the relationship between bet365 offers and art and the market，Is the challenge facing China’s literary and artistic work in the new era。General Secretary Xi Jinping emphasized many times in his speech，bet365 offers and art should not become “slaves of the market”，Don’t “get lost in the tide of market economy”。To meet this challenge，We must return to the purpose of bet365 offers and art creating for the people。Although the “people” in General Secretary Xi Jinping’s important speech at the symposium on literary and art work is “specific”，But "people" have not become mere "consumers" or "audiences" due to the arrival of the consumer era and the Internet era。In recent years，The state invests more funds in the construction of public cultural service system，Let the market-oriented cultural industry and public welfare public cultural services go hand in hand，Put the social benefits of culture first。More public welfare museums have appeared in the city、Libraries and other public cultural spaces，There are also radio and television village-to-village projects in rural areas、Farmhouse Bookstore Project、Rural digital movie screening project，Government-led，Mobilizing multiple subjects，Provide public cultural products that benefit the grassroots。

We must “stick to the aesthetic ideals of bet365 offers and art、Maintain the independent value of bet365 offers and art”，Not only must the relationship between the market and bet365 offers and art be properly handled，We must also handle the relationship between the party and bet365 offers and art。General Secretary Xi Jinping’s important speech at the symposium on literary and artistic work，Clearly explains this issue - the relationship between the party and bet365 offers and art、The relationship between party spirit and people’s spirit、The relationship between political stance and creative freedom，All united to the party and serving the people、The purpose of bet365 offers and art creating for the people。The party’s leadership over literary and artistic work，We also need to respect and follow the laws of bet365 offers and art，Respect the creative personality and creative labor of literary and artistic workers，Full political trust，Enthusiastic support in creation，Adhere to academic democracy、Artistic Democracy，Create full discussion、Relaxed atmosphere for discussion and mutual learning。The formation of this positive interaction，Undoubtedly testing the wisdom of the party and the country’s cultural governance。Must admit，Facing the rise of Internet culture，New forms of cultural production and consumption emerge，We still lack a more effective management mechanism，Often absent and offside in management。To solve this problem，Reforms must be further deepened，We have to face new risks brought by new changes，We must also ensure the diversity and pluralism of literary and artistic creation。

"At every major historical moment，Cultures can feel the changes in national destiny、Establishing the trend of the times、Pioneer of the Era，For hundreds of millions of people、Drum and cheer for the great motherland。”At the new historical node，General Secretary Xi Jinping has placed high hopes on literary and artistic work，It also points out the direction for the future development of bet365 offers and art。Standing at the forefront of global changes，Raise the flag of the Chinese spirit，Send a voice that responds to the people and the times，Fang deserves the historical responsibility and mission of bet365 offers and art in the new era。

(Author’s affiliation: School of Journalism and bet365 offers, Peking University)